FRANCHISI

NG
BSBA - FM
HOW TO FRANCHISE YOUR BUSINESS?
a. Benefits of Franchising
b. Buying a Franchise business
c. Conceptualize how marketing
strategies are applied in franchising
and the principles that are used to
make profit.
 Franchising is a form of marketing and
distribution in which the owner of a business
system (the franchisor) grants to an
individual or group of individuals (the
franchisee) the right to run a business selling
a product or providing a service using the
franchisor's business system.
1
Top 5 Franchising Business in the Philippines
There are several advantages of franchising for the
franchisee, including:
1. Business assistance 2. Brand recognition
3. Lower failure rate 4. Buying Power
5. Profits 6. Lower Risks
7. Built in Customer Base 8. Be your own Boss
 While there are many advantages of
franchising, it would be remiss to think there
aren’t also disadvantages.
1. Restricting regulations
2. Initial Costs
3. Ongoing Investment
4. Potential for Conflict
5. Lack of Financial Privacy
 Advantages of franchising for the
franchisor
1. Access to Capital
2. Efficient Growth
3. Minimal Employee Supervision
4. Increased Brand Awareness
5. Reduced Risk
How to create a successful Franchise Marketing Plan?

1. Focus on Social Media Marketing

2. Drive Traffic with Search Engine Optimization
3. Stay connected through email marketing
4. Increase brand awareness with public relations campaigns
5. Create a content marketing plan
6. Use influencer marketing
7. Manage online reputation
8. Enable franchisees to execute local and personalized franchise
marketing campaigns
 5 Principles of Franchising That Never
Change
1. Disclose All Information Upfront
2. Make Money
3. Offer Proper Training and Support
4. Long-Term Gain, Not Short-Term
Benefits
5. Evaluate Your Franchise Performance
 Thank you
for listening