STEPS IN CREATING

A SURVEY QUESTIONNAIRE
STEP 1. DEFINE OBJECTIVES

• Purpose: Determine the reason for

conducting the survey.
• Goals: Clarify what information you
aim to gather and how it will be used.
STEP 2. IDENTIFY TARGET
AUDIENCE
• Demographics: Understand the
characteristics of the respondents
(age, gender, location, etc.).
• Relevance: Ensure questions are
tailored to the audience.
STEP 3: CHOOSE QUESTION
TYPES
• Open-ended: Allow respondents to
express thoughts freely.
• Closed-ended: Offer predefined options
(multiple-choice, rating scales, etc.).
 STEP 4: DRAFT QUESTIONS
• Clarity: Ensure questions are easy to
understand and unambiguous.
• Avoid Bias: Phrasing should be neutral
and unbiased.
• Logical Flow: Organize questions
logically, starting with easy and non-
threatening ones
 STEP 5: SEQUENCE AND
STRUCTURE
• Introduction: Explain the purpose, confidentiality,
and estimated completion time.
• Main Body: Group questions by theme or topic for a
smooth flow.
• Demographics: Place sensitive or personal questions
at the end.
• Close: Thank participants and provide contact details
if they have further questions.
 STEP 6: PILOT TESTING

• Testing: Conduct a trial with a small

sample to check clarity, relevance, and
effectiveness.
• Feedback: Gather feedback and make
necessary adjustments.
 STEP 7: FINALIZE AND
DISTRIBUTE
• Review: Ensure the questionnaire
aligns with the survey objectives.
• Formatting: Make sure it's visually
appealing and easy to navigate.
• Distribution: Choose appropriate
channels (email, online survey tools,
in-person, etc.).
SAMPLE QUESTIONNAIRE