Different Generations in the Workplace &

the Future of Work

Troy Dennhof
Habitat for Humanity Wisconsin SSO Board Member
System Vice President, Human Resources – Advocate Aurora
Health
October 8, 2019
5
Session Objectives
1. To provide you with information
that will help you engage multiple
generations in the workplace.

2. To spark your curiosity about the

future of work and how it may
impact Habit for Humanity.
Session Agenda
Part 1 – Different Generations in the Workplace
 Introduce the 5 generations in the workplace.
 Review the changing generational landscape in the U.S.
 Unpack the characteristics that make each generation
unique.
 Share tips on how to engage the 5 generations in the
workplace.
 Review Generation Considerations for Fundraising

Part 2 – The Future of Work

 Review eye popping statistics about how technology and
innovation are impacting our world.
 Revealing what the future of work looks like
Generations

Born Before 1945 1946 – 1964 1965 – 1980

Traditionalists Baby Boomers Generation X

1981 – 1997 1998 – Present

Millennials Generation Z
Baby Boomers are retiring at
a rate of 1 every 9 seconds
between now and 2029

Source: USA Today Money

 Generation X now accounts
for 51% of leadership roles
globally

Source: CNBC/Conference Board Global Leadership Forecast 2018

 Millennials are now the
largest generation in the U.S.
workforce (more than 1 in 3)

Source: PEW Research, 2018

Generation Z is
entering the
workforce in
large numbers

Source: WSJ.com
U.S. Population by Generation
Generational Make-up in the Workplace
Aurora Health Care
Aurora Health Care 2015 - Aurora Health Care 2019 -
Employee Mix Employee Mix
Trad Trad
BB BB
2% 0% 15%
2%
Gen X Gen X
27% 25%
Gen Y Gen Y
Gen Z 39% Gen Z

44%
47%
Generation Characteristics Exercise
Divide Participants into Generational Groups if Applicable
Category Traditionalists Baby Boomers Generation X Millennials Generation Z

Family
List family characteristics including family size, family make-up, etc.

Work
List attributes of work including type of work, commitment level, importance, etc.

Communications
List types of communication and how this generation likes to receive communication.

World Events
(influencers) List world events and technologies that helped shape this generation
Generation Characteristics Exercise
Group Debrief
Category Traditionalists Baby Boomers

Family  Traditional  Traditional  Divorce

 Nuclear  Nuclear
 Parents stay together  Mom works outside
 Mom stays home the home
Work  Dedicated  Training on the job  Workaholic  Women working
 Pay your dues  Pay cash  Challenge Authority  Job security
 Respect authority  Job security  Work is life anchor  Adhere to rules
 Company first  Adhere to rules  Loyal
Communications  Rotary phones  Formal  Touch tone phone  Hand write a letter or
 One-on-one  Use good grammar  Less formal memo
 Hand write a letter  Cursive  One-on-One  Cursive
 Talk
World Events  WWII  Rise of  Civil Rights  American Dream
(influencers)  Korean War Corporation  Vietnam War  Space Travel
 Great Depression  Civil Rights  Sexual Revolution  Cold War/Russia
 Prosperity  Protests
 Generation Characteristics Exercise
Group Debrief
Category Generation X Millennials Generation Z

Family  Latch key kids  Day care and  Merged families  Parents there  Blended families  Diversity
 Mom and Dad baby sitters  Helicopter parents and non-traditional
Work  Blended families families
 Divorce  Parents there
Work  Work hard but  Educated  Work life balance  Diversity  Entrepreneur spirit  Technology
want balance  Technology  Not loyal  Collaborative  Mission  Risk taking
 Structure and  Growth &  Challenge authority  Positive  Flexibility  Positive
direction Development  Community  About me  About me
Communications  Email  Text  Text and chat  Smartphone  Social media  ?
 Print  Facebook  Twitter  In-person
 Cell phones  Instagram  Multi-channels
 Talk  Text
World Events  Y2K  Energy Crisis  Digital Media  Terrorism  AI  Technology
(influencers)  Stock market  Terrorism  9/11  School & Mass boom
 9/11  AIDS  School & Mass Shootings  Innovation
 End of Cold War Shootings  Country divided
Engaging 5 Generations - Communications
 Set expectations for communication
 Overcommunicate
 Use multiple communication vehicles
and avenues to reach all generations –
Be flexible
 Personalize your approach
 Face-to-face communication still wins
with all generations
 Provide feedback – Especially with
Millennials & Gen Z
Engaging 5 Generations - Motivation
Traditionalists Baby Boomers Generation X Millennials Generation Z

 Respect  Opportunities for  Family-based  Money  Respect

 Mentor Gen X, professional benefits  Opportunities to  Out of work
Millennials and Gen development  Lifestyle benefits learn new socialization
Z  Positions of  Corporate wellbeing technologies  Money saving
 Security authority  Recognition of  An enjoyable schemes and
 Provide  Recognition for achievement workplace financial education
independence achievements  Professional environment  Experience days
 Flexibility with work  Workplace benefits development  Short, changeable  Mentoring platforms
tasks  Mentor Millennial opportunities and fast tasks
 Accommodating and Gen Z.  Opportunities to
express creativity
and opinions
 Community Service
 Money saving
schemes and
financial education

Source: Businesstocommunity.com – James Brockbank 2016

Engaging 5 Generations – Leadership
Characteristics of good leadership…
 Sets clear direction for the team
 Involves team members in decision
Making…and decisions get made
 Leverages the different strengths and skills
of the team members (Strength finder)
 Meets each team member where they are
(situational leadership)
 Holds team and team members
accountable
 Cares deeply about the team members
 Puts the team priorities before his/her own
priorities
 Model what good looks like
Tips for Fundraising

Source: Winspire News – Summy Lau

Tips for Fundraising

Source: Winspire News – Summy Lau

The Future of Work
2.6 jobs are created for every
1 job that is lost by the
internet

Source: eonline news

Freelance workers in the U.S.
today = 35%
By 2020 = 43%
By 2027 = 50%
Source: Forbes 2018, Intuit (from turbo tax returns); Upwork, 2017
 65% of children entering
school today will end up in
jobs that do not exist today

Source: Scott McLeod and Carl Fisch, World Economic Forum 2016
 85% of jobs that will exist in
2030 haven’t been invented
yet

Source: Huffington Post

 What comes to mind when
you think about the future of
work?
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
How Technology Has Changed and
Industry & AI
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
Source: Deloitte Future or Work in Healthcare January 2019
 Top Paying Freelance Jobs
1. AI/Deep learning……………….$115.06/hour
FREELANCE 2. Blockchain architecture…….$87.05/hour
TYPES OF JOBS AND PAY 3. Robotics………………………………$77.46/hour
4. Ethical hacking……………………$66.33/hour
5. Cryptocurrency……………………$65.37/hour
6. AWS coding………………………….$51.00/hour
7. Virtual reality (VR)……….....$50.18/hour
8. ReactJS developers…………...$40.75/hour
9. Final Cut Pro editors…………..$37.12/hour
10. Instagram marketing…….....$31.23/hour

Top 10 Industries for Freelancers

1. Computer and IT
2. Administrative
3. Accounting and finance As more workers turn to the gig economy, it's
4. Customer service
5. Software development important to know what fields will help you land the
6. Medical and health
7. Project management
highest freelance salary.
8. Research analyst
9. Writing
10. Education and training
 CURRENT STATE
MILWAUKEE
FREELANCE
“Back in 2000 we had 2 dedicated freelancers, now
half of our workforce are dedicated freelancers.
We also talk with college students and they are
starting to say they want to be a ‘Freelancer’”
- Erica Conway, C2

OPEN JOBS

112

AGENCY FREELANCERS
MKE-BASED PLATFORMS

125 315
The first freelance community to
use psychometric and cognitive
156 assessments to match you with
talent that’s the best for your
 How will the future of work
impact Habitat for Humanity?
Workshop Summary
 Good leadership is the secret sauce to engaging
5 generations in the workplace.
 Use different communication vehicles and
overcommunicate.
 Adjust leadership style to meet each person
where they are to motivate employees across
generations.
 The future of work is being disrupted by:
 Technology
 Data
 Diversity & Human Longevity
 Freelancers