Professional Documents
Culture Documents
Perception
Perception
AREAS OF
PERCEPTION
CONTENTS:
What is perception?
Factors
Human psychology
Product design
Marketing and Advertising
conclusion
Perception is a process by
which individuals organize
and interpret their sensory
impressions in order to give
meaning to their environment.
FACTORS THAT INFLUENCE
PERCEPTION
HUMAN PSYCHOLOGY ON
PERCEPTION
Sensation and interpretation
Selective attention
Perceptual organization
Sensory appeal
Usability and ease
of understanding
Brand perception
Emotional
connection
PERCEPTION FOR MARKETING AND
ADVERTISING
CONCLUSION