A PROJECT REPORT

ON
“CUSTOMER ACQUISITION AND INNOVATIE VISIBILITY SOLUTION IN RETAIL
OUTLETS”
FOR

COMPANY NAME: INDIAN TOBACCO COMPANY (ITC)

OUTLET NAME: PLAZZO DEPARTMENTAL STORES (GANESHGURI)
OUTLET ENROLMENT COD : 678
SUBMITTED BY:
MOKTURAL ISLAM

DEPARTMENT OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS SCIENCE
UNIVERSITY OF SCIENCE & TECHNOLOGY, MEGHALAYA
TECHNO-CITY, 9TH MILE, KILLING ROAD, BARIDUA, MEGHALAYA-
793101
INTRODUCTION
INDIAN TOBACCO COMPANY (ITC) WAS INCORPORATED ON AUGUST 24, 1920 UNDER THE
NAME IMPERIAL TOBACCO COMPANY OF INDIA LIMITED. IN RECOGNITION OF THE ITC’S
MULTI
BUSINESS PORTFOLIO ENCOMPASSING A WIDE RANGE OF BUSINESS. ESTABLISHED IN 1910,
ITC LIMITED IS A DIVERSIFIED CONGLOMERATE WITH BUSINESS SPANNING FAST MOVING
CONSUMER GOOD, COMPRISING FOODS, PERSONAL CARE, CIGARETTES AND CIGAR,
BRANDED APPAREL, EDUCATION & STATIONARY PRODUCTS, INCENSE STICKS AND SAFETY
MATCHES, HOTELS, PAPERBOARDS AND PACKAGING, AGRI BUSINESS AND INFORMATION
TECHNOLOGY. ITC’S ASPIRATION TO BE AN EXEMPLAR IN SUSTAINABILITY PRACTICES IS
MANIFEST IN ITS STATUS AS THE ONLY IN THE WORLD, OF ITS SIZE AND DIVERSITY, TO BE
CARBON, WATER AND SOLID WASTE RECYCLING POSITIVE
.

VISION: SUSTAIN ITC’S POSITION AS ONE OF INDIAN’S MOST VALUABLE CORPORATION THROUGH
WORLD CLASS PERFORMANCE CREATING GROWING VALUE FOR THE INDIAN ECONOMY AND THE
COMPANY’S STAKE HOLDERS.

MISSION: TO ENHANCE THE WEALTH GENERATING CAPABILITY OF THE INTERPRICE IN A GLOBALISING

ENVIRONMENT, DELIVERING SUPERIOR AND SUSTANIBLE STAKE HOLDER VALUE.
OBJECTIVE:
● NIMYLE:
Nimyle is a 100% Natural action* floor cleaner that harnesses the power of
natural ingredients and Neem. With 99.9% germ protection, you can get floors
that are hygienic and clean for your entire family including children & pets.

The Nimyle range of products is designed with naturally derived ingredients that
completely excludes any chlorine based active systems, bleach, ammonia or
QUATS compounds in the formulation.
● FROZEN FOOD:
Frozen foods retain their vitamins and minerals and there is no change to the
carbohydrate, protein or fat content. In some cases, frozen foods have more vitamins
and minerals compared to fresh because fresh foods lose vitamins and minerals over
time while freezing preserves nutrients.
● MILLET BUSCITES:
The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with ITC
Mission Millet initiative. Available in two variants – Multi Millet & Choco-chip
Multi Millet, the millet cookies are made from a blend of millets, including ragi,
jowar (sorghum) and contains no added maida. The cookies are a source of iron,
protein and fibre. Additionally, the inclusion of choco-chips in the Choco-chip
Multi Millets variant adds a touch of indulgence. Both the variants have perfectly
balanced the two key elements of taste and nutrition, making them a great
snacking option for consumers.
● ONDC:
Open Network for Digital Commerce (ONDC) is a network based on open protocol and
will enable local commerce across segments, such as mobility, grocery, food order and
delivery, hotel booking and travel, among others, to be discovered and engaged by any
network-enabled application.
● SBIR:
The platform aims to create new opportunities, curb digital monopolies and by
supporting micro, small and medium enterprises and small traders and help them
get on online platforms. It is an initiative of the Department for Promotion of
Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry.
 PICTURES- PRODUCT VISIBILITY

FOOD AND BEVERAGE PERSONAL CARE

 SALES REPORT
as on EpiCollect

Total Days - 42
Total Consumers Contacted- 306

Total Food Sales- 32530

Foods Focus- 22654

Total PCP Sales - 20850

PCP Focus- 16060

Total Sales( Food + PCP )= 53380

FINDING:
1. Increased customer base :

■ Understand current customers :

► Demographics.
► Psychographics.
► Buying habits.
■ Define the market for the product.
■ Establish goals :

■ Generate sales leads :

►Cold calling
►Networking
► Affiliate marketing
2.Enhanced brand presence :

► Get influencers to display the art or other product.

► Use branded packaging.
► Social Media Memes.
► Sponsorship.
► Nurture relationships with customers continuously through engaging
content.
► Give the brand a unique personality – something that differentiates it
from the rest.
► Create a brand promise that conveys vision, philosophy and purpose.
► B2B or B2C brand, we can select one, two or several social media
platforms depending on where are target audience is present.
 3.Improved sales performance :

► Embrace Technology and Digital Transformation

.
► Understand & Optimize Revenue Generation.

► Tailor Incentives to Strategies that Increase Sales.

► Maximize Forecasting Accuracy.

► Make Customer Experience are Top Priority.

 CONCLUSION

ITC is one of India's foremost private sector companies and a diversified

conglomerate with businesses spanning Fast Moving Consumer Goods,
Hotels, Paperboards and Packaging, Agri Business and Information.
ITC has a loyal customer base and products such as asshirvaad gets lot of sales
whereas nimyle and nimeasy needs attention. ITC can market and attract a
broader customer base while retaining existing ones. Over the last decade, ITC's
new Consumer Goods Businesses have established a vibrant portfolio of 25
world- class Indian brands that create and retain value in India. ITC's world
class FMCG brands including Aashirvaad, Sunfeast, Yippee!, Bingo!, B
Natural, ITC Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel,
Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others have
garnered encouraging consumer franchise within a short span of time.
While several of these brands are market leaders in their segments,
others are making appreciable progress.