Quantitative and

Qualitative Research
 QUANTITATIVE RESEARCH

 Process of collecting and analyzing numerical

data
 Expressed in numbers and graphs
 Common quantitative methods
include experiments, observations recorded as
numbers, and surveys with closed-ended
questions.
 Three general types of quantitative methods:

1. Experiments

Examples:
• The average speed of cars on various types of
highways
• Social experiments
 Three general types of quantitative methods:

2. Quasi-Experiments

• involves selecting groups, upon which a

variable is tested, without any random pre-
selection processes.
 Three general types of quantitative methods:

3. Survey

• Surveys are research methods used for

collecting data from a predefined group of
respondents to gain information and insights
into various topics of interest.
 QUALITATIVE RESEARCH
 expressed in words
 It is used to understand concepts, thoughts or
experiences. This type of research enables you to
gather in-depth insights on topics that are not well
understood.
 Common qualitative methods include interviews with
open-ended questions, observations described in words,
and literature reviews that explore concepts and theories.
 Three general types of qualitative methods:

1. Case Studies

• a detailed study of a specific subject in its real-world

context. It can focus on a person, group, event or
organization.
 Three general types of qualitative methods:

2. Ethnographic Studies

• In ethnographic research the researcher studies an intact cultural

group in a natural setting over a specific period of time.
• cultural group can be any group of individuals who share a common
social experience, location, or other social characteristic of interest
 Three general types of qualitative methods:

3. Phenomenological Studies

• explores what people experienced and focuses on their experience of

a phenomena
• Women's experiences in maternity wards, racism in the workplace,
and how families experience end-of-life care for loved ones are some
examples of themes that can be studied using phenomenological
research.
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Using a table, differentiate
Quantitative and Qualitative
Research.