TLE 5

ENTREPRENEURSHIP
 OBJECTIVES:
At the end of the discussion the students are
able to:
• Define what are market source of
opportunities and micro market
• Value the importance of market sources

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MARKET
SOURCES OF
OPPORTUNITIES
MICRO MARKET
 MARKET
SOURCES OF
OPPORTUNITIES
 MARKET SOURCES OF
OPPORTUNITIES
Entrepreneur must be
able to measure the Monitoring of the
actual demand and prevalence of product
supply as well as the substitutes and their
potential demand and market impact on the
supply of the industry existing players in the
that the enterprise industry
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belongs to.
 MARKET SOURCES OF
OPPORTUNITIES

Market trend analysis is Market traits,

also conducted in characteristics, and
determining the critical behavior are identified
variables, which would in order match these
most likely affect the customer traits with the
future directions in the product offerings of the
industry. enterprise.
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 MARKET SOURCES OF
OPPORTUNITIES
Example, battle of the value
Market sources of in combo meals, otherwise
opportunities can be known as “more-forless”
discovered from strategy in the fast food
restaurant industry. The
increased or demand for more affordable
decreased of demand but filling meal is
as well as higher or continuously growing
particularly for the working
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lower supply. population.
 MARKET SOURCES OF
OPPORTUNITIES

This, in turn, creates an Although smaller in portions,

increased demand in the the volume served is more,
items that come with the particularly in peaked hours.It
value/combo meal such as also opens up up the
rice, chicken, pasta, opportunity of offering
sidings (e.g., mashed breakfast items and
potato, etc.) and beverage strengthening this time-of-
drink. the-day segment.
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 MICRO MARKET

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 MICRO MARKET

It refers to the specific

target market segment of a
particular enterprise.
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 MICRO These are the target customers that
MARKET represent the immediate customers of
an enterprise, meaning those who are
currently buying goods or services
offered by the enterprise and its direct
competitors.

It likewise pertains to a clearly

defined location or specific
customer group that an enterprise
wishes to serve.
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 MICRO
The need for segmentation would
MARKET be crucial in micro market analysis
because the definition of value for
money differs from group to group.

If they do not differ, then the

entrepreneur is better off by
aggrupating rather than
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segmenting.
 MICRO
MARKET Example, the Makati office crowd has
several choices where to eat. Observing the
behavior of customers during lunch would
indicate what groups of customers prefer
fast food establishments, what group brings
their own pack lunches, and what group
goes for casual dining. Several
opportunities can be spotted by the
entrepreneur, such as opening up a new
food outlet or offering food delivery
services to a particular office crowd.
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THANK
YOU