Direction: Arrange the jumbled letters to form the

words related our topic.

 LEGOYCO ECOLOGY

 ONOHCETYGL TECHNOLOGY

 NICCMEOO RSTCAFO ECONOMIC FACTORS

 LOCAIS SROTCAF SOCIAL FACTORS

 LICOPITLA RENTIVENONM POLITICAL

ENVIRONMENT
 Macro
Environmental
Sources of
Opportunities
OBJECTIVES
At the end of this topic the students should be able to;

a. Define what is macro environmental source of

opportunities

b. Demonstrate understanding about the content of macro

environmental.

c. Value the importance of macro environmental.

What is Macro Environment?

It is refers to “Big or Macro

Forces” that affect the area, the
industry, and the market which the
enterprise belongs to.
MACRO ENVIRONMENT

 They influence how business should be

conducted
 How consumer will behave
 How supply and demand will move
 How different competitors would position
themselves
 How the cost of doing business will proceed
The Macro Environmental Sources can be
divided into five categories (SPEET)

1.Socio-Cultural Environment
2.Political Environment
3.Economic Environment
4.Ecological Environment
5.Technological Environment
1. SOCIO- CULTURAL
ENVIRONMENT
Includes the demographics and cultural
dimension
2. POLITICAL
ENVIRONMENT
Defines the governance system of the country or
the local area of business
3. ECONOMIC ENVIRONMENT
Supply and demand forces
4. ECOLOGICAL ENVIRONMENT

Includes all natural resources and

the ecosystem
5. TECHNOLOGICAL
ENVIRONMENT
New scientific and technological
discoveries
Industry Sources
of Opportunities
INDUSTRY SOURCES OF OPPURTUNITIES

• One of the most difficult aspects about industry analysis is

defining what constitutes an industry in the first place.

• The proper classification of what industry the enterprise is

competing in is important if the entrepreneur’s intention is
to define who are relevant customers, who are the critical
characteristics of the market as the quality of products or
service to be delivered.
Participants in an Industry include:
1. Rivals or competitors in a particular type of business. True rivals or
competitors are those competing for the same or similar markets.
2. Suppliers of input to rivals as well as suppliers of machinery and
equipment, suppliers of manpower and expertise, and supplies of
merchandise.
3. Consumer market segments being served by rivals or competitors.
4. Substitute products or services, which customers shift or turn to.
5. All other support and enabling industries.
QUESTIONS??
Thank You!!!
Presented by: Hipolan, Jovemae E.