IMPACT OF CORPORATE SOCIAL

RESPONSIBILITY ON SUSTAINABILITY
OF FAST - MOVING CONSUMER
GOODS SECTOR

PRESENTER : BHUMIKA BHARDWAJ

EDUCATIONAL QUALIFICATIONS:
• BACHLOR’S IN COMMERCE (B.Com)
• MBA (INTERNATIONAL FINANCE)
• PURSUING ACCA – UK CERTIFIED
Introducti
on
The Fast-Moving Consumer Goods (FMCG) named
as these are quickly purchsed, low margin and
highly profitable for retailers and fastly
consumable.

The FMCG sector has a significant impact on the

environment and society. FMCG engulfs those basic
household products that are used in our daily lives
like stationary, food, soft drinks, toiletries, etc.

In India, FMCG sector is the fourth largest sector with

it market size worth of $180bn. Through this
presentation we will explore how Corporate Social
Responsibility (CSR) can drive sustainability in the
FMCG sector.
 OBJECTIVES OF THE
RESEARCH

 To investigate and analyse the significance of

CSR within the FMCG sector

 To understand the motivations and drivers

behind CSR initiatives in FMCG companies

 To assess the impact of CSR activities on the

reputation and profitability of FMCG
companies

 To provide insights and recommendations for

enhancing CSR practises within the FMCG
sector
What is
CSR?
Corporate Social Responsibility (CSR) is a business
approach that aims to contribute to sustainable
development by delivering economic, social, and
environmental benefits for all stakeholders.

It involves taking responsibility for the impact of a

company's activities on customers, employees,
shareholders, communities, and the environment.

Previously CSR was inculcated just to be confined to

proper return of tax payable by the company.
Presently, it implies the company's turn to pay back
to the society for playing an important role in every
aspect of its growth.
 JUSTIFICATION OF TOPIC- GAP ANALYSIS
• Identified Gaps:
- Limited studies focusing on FMCG
sector’s CSR practises
- Lack of comprehensive research on
the motivation behind CSR
- Insufficient analysis of economic and
social impact of CSR in FMCG sector
- Scarce real world examples and case
studies showcasing effective CSR
strategies in this sector
• Importance of addressing those
gaps:
- FMCG sector is a vital part of
economy and understanding its CSR
dynamics is crucial
- Insights into motivations can inform
better CSR strategies
- Assessing economic and social impact
is essential for stakeholders,
including investors, consumers and
regulators
• Relevance to Academic and Practical Community:

- This research bridges the existing knowledge gap

and contributes to academic understanding
- It provides actionable insights for FMCG industry
professionals, regulators and CSR practitioners
- Addresses a critical aspect of business ethics and
corporate responsibility

Given the increasing importance of CSR in FMCG

sector, this research topic is both timely and
relevant
 Methodology of the
Research
I plan to make this study a mixed-method
research approach, combining both
qualitative and quantitative methods to
provide a comprehensive analysis of CSR in
the FMCG sector. This would involve-

• Data Collection:
- Qualitative: Studying in-depth interviews
of key stakeholders in FMCG companies to
gain insights into their CSR strategies and
motivations
- Quantitative: Surveys distributed to a
representative sample of FMCG
companies to collect data on the scope
and impact of CSR activities
• Data Analysis:
Qualitative data will be analysed thematically to identify recurring themes and
motivations for CSR initiatives. However, Quantitative data will be analysed using
statistical methods to assess the relationships between CSR practises and corporate
performance

• Case Study:
Multiple case studies of prominent FMCG companies will be conducted to provide
real world examples of effective CSR practises

• Literature Review:
A comprehensive review of existing literature on CSR in the FMCG sector to provide
a theoretical foundation for the research

• Ethical Considerations:
Ensuring the ethical treatment of research participants and handling sensitive
corporate information responsibly
 ECONOMIC/ SOCIAL
RELEVANCE OF THE TOPIC
Growing Consumer Awareness: Today's consumers are more
socially conscious and seek products from companies that
exhibit ethical and responsible practices. The FMCG sector,
catering to everyday consumer needs, is directly impacted by
consumer preferences, making CSR a pertinent topic.

Regulatory Pressure: Governments and regulatory bodies

have increasingly mandated CSR activities, making it
essential for FMCG companies to comply with legal
requirements and demonstrate their commitment to social
responsibility.

Business Impact: CSR initiatives have the potential to

influence brand reputation, customer loyalty, and long-term
profitability. Understanding these impacts is crucial for FMCG
companies looking to thrive in a competitive market
Sustainability- As concerns about climate change and environmental
sustainability grow, CSR initiatives related to eco friendly packaging,
reducing waste, and sustainable sourcing are becomin esential for
long term viability

Social relevance- CSR initiatives in the FMCG sector constribute to

the well being of society by supporting various social causes,
including education, healthcare, and environmental conservation

Supply chain relevancy- As FMCG companies often have complex

global supply chains, CSR practises addresses social issues related to
labour conditions, fair wages and sustainability, ensuring ethical
production and sourcing.
 Conclusi
on
Corporate Social Responsibility (CSR) can drive
sustainability in the Fast-Moving Consumer
Goods (FMCG) sector, leading to numerous
benefits for all stakeholders. While implementing
CSR practices in FMCG can be challenging,
companies that embrace CSR as a core business
strategy will be better positioned to succeed in
the long run.
Thank You
!
If you have any
questions, feel free
to ask