Project Proposal for

Scientific Enquiry in
Social Sciences
A Study on the Behavioural Bias of Gen Z Indian Investors in Capital Markets
Introduction
1 Investment Importance
Investment is an art of allocating money for
future returns. It is pivotal for wealth creation
and financial stability. The objectives of
investment are diverse, encompassing good
returns, safety of income and capital
preservation, among others.
2 Behavioral Biases
Understanding these behavioral biases is
crucial for effective investment analysis and
decision-making. This proposal aims to delve
into the investment behavior of Gen Z Indian
investors in capital markets, recognizing the
influence of generational cohorts on investment
preferences and risk perceptions.
Research Question(s)
1 Influence of Personal Characteristics
How does the investment behaviour of Gen Z Indian investors in the Capital Market be
influenced by their personal characteristics?

2 Investment Opportunities Awareness

Are Gen Z Indian investors aware of various investment opportunities?

3 Factors Affecting Investment Decisions

What are the factors that affect or influence decisions of Gen Z Indian investors relating to
their investments?
Background and Significance
Generational Cohorts
Generational cohorts, such as
Gen X, Y and Z exhibit distinct
behavioral traits shaped by
societal, technological and
economic factors.
Capital Markets
With the evolution of investment
avenues, capital markets have
gained prominence, offering
diverse opportunities for wealth
accumulation.
Investor Biases
Understanding these biases
among Gen Z Indian investors is
critical for policymakers,
financial institutions, and market
participants to tailor investment
products and strategies
effectively.
Objectives
1 Investment Behavior 2 Investment
Analysis
To analyse the investment
behaviour of Gen Z Indian
investors in the Capital
Market based on their
personal characteristics.
3 Factors Affecting
Opportunities Investment Decisions
Awareness
To understand the To determine the factors
awareness of various that affect or influence
investment opportunities decisions of Gen Z Indian
by the Gen Z Indian investors relating to their
investors. investments.
Methodology
Data Collection
Primary data through the questionnaire is to be
prepared in Google form and obtained from the
respondents. In-depth interviews are also expected to
be conducted on Gen Z students who have or are
involved in trading and investment activities.
Data Analysis
The analysis is primarily to be performed using
Descriptive analysis over the data collected. The
study will be done using various statistical tools
depending on the area of study and the features of
variables under the study, such as Chi-Square tests
and Independent Samples t-test.