LESSON 6: MEDIA AND

INFORMATION LITERACY
EDUCATION
Education about the media used
to be anchored to the traditional
media forms proliferating in
telivision,redio,and print media.
In 2011, the international body
representing culture and education in
the United Nations, the UNESCO
ratified a curriculum for teachers so
they can again a more expended
understanding of the role of media
and information technology.
 UNESCO
 Defines media and information literacy as
“the essential competencies (knowledge<
skills and attitudes) the allows citizens to
engage with media and others
information providers effectively and
develop critical thinking and life-long
learners skills for socializing and
becoming active citizens.
 FURTHERMORE, UNESCO
ASSERTS THAT:
 MILis concerned with the process of understanding
and using media and others information providers,
as well as information and communication
technologies. It is concerned with helping teachers
and students develop and informed and critical
understanding of how various media and
technology operate, how they can be used, how
they organize info-mation and create meaning, and
how to evaluate the information they present.
ADVANTAGE OF MEDIA AND

INFORMATION
 If
LITERACY
you become a media and information literate
person, you will process some power over the
media and information messages that we have
initially described as powerful.
 You will have the ability to examine-even
scrutinize-content of media and information
messages closely and see how their meanings are
significant or otherwise to your life as a person,
and to your community as well. You will again
critical perspectives as you consume these media
and information messages.
CITIZENSHIP AND MEDIA INFORMATION
LITERACY EDUCATION
 T.H Marshall (1950, 8) Defined
citizenship as endowing all members of
a community with certain civil, political
and social right of members, including “
the right to share in the social heritage
and to live of a civilized being according
to the standards prevailing in society .
1.DIGITAL ACCESS- the idea situation is that all
have full electronic participation and society.
However, this is not the case, as poverty and
exclusion, among others, limit the access of
significant fraction in Philippine society.
2.DIGITAL COMMUNICATION- this involves the
electronic exchange of information through various
platforms and channels. Information technology
has hastened and facilitated exchange of
information.
3.DIGITAL COMMERCE- this involves the sale and
purchase of goods and services using digital
platforms in the internet and mobile phones
4.DIGITAL ETIQUETTE- this is about the commonly
regarded as appropriate and respectful behavior when
using information technologies. Etiquette covers the
p[roper use of language, especially in an environment
that relies much on the written word, as well as
invoking the virtue of empathy which is the ability to
the feelings of others inasmuch as we would like our
feelings to be considered.
5.DIGITAL LAW- this covers the legal environment that
informs and guides the users about the ethical and
productive use of technology, defined as abiding with
the laws of society. In the Philippines, we can refer to
the MAGMA CARTA FOPR INTERNET FREDOM (SEE BOX)
which is a crowd-sourced document.
6.DIGITAL WELLNESS- this covers the protection of
users from what could be potentially deleterious to
their physical, physiological, and even psychological
well-being. Eye safety, repetitive stress syndrome,
and sound ergonomic practices are just some of the
things that are compromised when we deal with
technology devices.
7.DIGITAL SECURITY- this area covers the gamut of
safety precautions that information. Technology
invoke- from virus protections, to data protection.
As technologies grow and envolve into something
more complex, the need for security systems
become even more compelling.