Central Luzon State University

MASS MEDIA
Social Institution

Group 5 Presentation
 What is Mass Media?
“Mass” means many and “Media” as medium for channel.
• All forms of information communicated to a large group of people from a
handmade sign to an international news network.
• Medium of communication designed to reach a mass of people, usually in
plural form.
• Methods of communication used to reach large numbers of people at the
same time.
SOCIAL FUNCTIONS
OF MASS MEDIA
Communication Surveillance

Entertainment Cultural Transmission

Mobilization Socialization

Sensalization Correlation

Education Information
Bonding Validation & Persuasion
FUNCTIONALISM
Functionalists believe that mass media contributes to the benefit of society.
Charles Wright (1975) claims the media coordinate and correlate information that
is valuable to the culture. The media are powerful agents of socialization.
Through the media, culture is communicated to the masses. Serving society
through social control, the media act as stress relievers which keep social
conflicts to a minimum.

CONFLICT
Conflict theorists are more concerned with how technology reinforces
inequalities among communities, both within and among countries.
Conflict theorists believe that mass media is controlled by
corporations with the intent of satisfying their own agendas. From the
conflict perspective, modern mass media are instruments of social
control (Sullivan 2007).
RINGSSS
IN MASS MEDIA
R \ROLES
The Roles of Mass Media includes
dissemination of news, information,
entertainment, and education to a
broad audience is facilitated by mass
media, which is vital to society..
I INSTITUTIONS
It defines as a pattern of social behavior,
an established law, practice, or custom.
In mass media, institutions serves as
gatekeepers.
N NORMS
It defines as rules or expectations that
determine and regulate appropriate
behavior within a culture, group, or
society.
NORMS
G GROUPS
A number of people that are located
together or are considered or classed
together. Mass media allows people to
act as a group.
S STATUS
The shift towards digital consumption
of news and entertainment remains
prominent. Mass media reshape how
people access and engage with media
content.
S SOCIAL HIERARCHY
Mass media has something to do with;
inequality, the different life chances of
different socioeconomic classes, and the
over-representation of the rich in positions
of power.
S SOCIAL NETWORK
Refers to a series of social connections that
links one person directly to another and,
subsequently, to yet more people through
them. Networking, in this context, refers to
communicating with these people..
THANK YOU
FOR
LISTENING!