MARKETING PLAN

PRESENTED BY:
1. MEHUL SHARMA
2. ANMOL SHARMA
3. MRIDUL MISHRA
4. SYED ZAINULABUDDIN AHMED
5. VIVEK DAGGAR

PRESENTED TO : ALBERT MASTROMARTINO

 INTRODUCTION

Give a brief about the marketing strategy of which the said marketing plan is a subset.
 EXECUTIVE SUMMARY

It provides an overview of the entire marketing plan, highlighting the main points and takeaways.
 MARKET COMPETITION ANALYSIS

• Identify and analyze the company's main competitors.

• Assess their strengths and weaknesses, such as market share, product offerings, pricing, distribution
channels, and marketing tactics.
 CONTENT STRATEGY

• Outline targeted marketing strategies aligned with company strengths and opportunities.
• Strategies may include product development, pricing, distribution, promotion, digital initiatives, and
customer relationship management.
 4 Ps
• Price
• Place
• Promotion
• Product
 BUYER PERSONA & TARGET AUDIENCE

• In buyer's persona demographics and psychographics

• Target audience: which geography or region is targeted in the marketing plan
 BUDGET AND TIMELINE

• Provide an estimated budget and timeline for implementing the marketing plan.