Connecting

Brands to
Shoppers

June 2023
Table of Contents

01 About ShopComm
02 Retail Insights
03 Retail Program And
Services

04 Integrated Campaign
Solutions 05 Contact Us
About ShopComm

ShopComm is a comprehensive shopper marketing

company with more than 25 years of experience in
the Indonesian retail industry.

We help brands communicate and influence shoppers

along the shopper’s journey, both offline and online.
Our Operational Coverage

200 expert field operations team across Indonesia to ensure implementation excellence. We follow our
retail partners in coverage expansion.
Our Retailer Network in Indonesia

**

*In-store activation
** Installation & report
Our Clients
We Provide Multichannel Solutions

In-Store Media

Multimedia
Integrated
Campaigns (Audio &
Visual)
ShopComm provides multiple touchpoints within the shopper’s
journey with our end-to-end services from creative concept
development, production, permit, implementation, maintenance
and report. Brand
Printing & Activation and
Production Demo
Sampling

Online
Sampling
Where are our shoppers located?

Malls & Hypermarket & B2B Supermarket Mini Market Health & Beauty Wet Market
Shopping Center Incl. toko grosir NKA & LKA & CVS & Pharmacy Stores & Other GT stores
Retail Insights

April 2023
Why Campaign at Retail

• Grocery remains essential in Indonesia & any part of the world. Grocery stores
are key shopping destinations for family’s daily needs.
• Retail as a strategic media to reach the right target audience.
• Retail stores proven to be a regular venue to visit by millions of target audiences
with sufficient time for brands to engage.
• Retail media can be one of the omnichannel solutions to get a better customer
journey.
Retail as a Strategic Media to Reach the
Right Target Audience
Modern Trade Shopper Profile

8% Upper 1
14% 14%
20%
50+ Upper 2
Male 24%
46% 17% 40-49
GENDE SEC 24% Middle 1
54% Female AGE
R 30-39
26% Middle 2
20-29
23% 31%
10-19 Lower

▪ Both male or female are visit for ▪ 20+ yo 80% audience with purchase ▪ Dominated by middle to upper class segment
daily needs decision power. with purchase decision power.

Our retail media reach covers around 30 million audiences nationwide.

Nielsen Consumer & Media View Q4 2022, all people age 10+ in 11 major cities in Indonesia, shopped in MT in P1M
Shopper Behavior During Store Visit

Repetitive visits for daily needs, 66% of shoppers visit High engagement potential within 1 hour of shopping time,
the store at least twice a month. 87% of shoppers spent within one hour.

1%
11%
13%
At least 2x/month

21% Visit Once/month Less than 5 min

Frequency Time Spent
Less than once a 5 - 60 min
66%
month more than 60 min
88%

Nielsen Consumer & Media View Q4 2022, all people age 10+ in 11 major cities in Indonesia, shopped in MT in P1M
Complete Brand Campaign Where It Matters Most

Awareness Media Purchase Decision

6% shoppers 94% shoppers

have decided which brands to purchase are still shopping around and
prior to entering store change their shopping list based on
and stick to their shopping list what happened in the store.

Nielsen Consumer & Media View, Q4, 2022, all people age 10+ in 11 major cities in Indonesia, shopped in MT in P1M
Interactivity Using Brand Activation
In-Store
With average duration 1 hour per visit, our trained Brand Ambassador could
interact with shopper more intimately to educate the product, persuade to try and
purchase the product.
Retail As Media Could Be
Integrated With
Online & Social Media
Audience in-store could interact with brand’s website, social media or specific
campaign microsite through customized QR codes.
Enhance Shopping Experience With Sensory Mechanisms
Retail media gives more memorable experiences and will complete your brand campaign.

Experience / Media Sight Sound Smell Taste Touch

TV ✓ ✓
Newspaper ✓
Magazine ✓
Radio ✓
Billboard ✓ ✓
Retail Media ✓ ✓ ✓ ✓ ✓
When Audiences Become Easily Distracted,
An Integrated Media Approach Is Needed

Televisi 97% shoppers are aware of in-store media

Retai on
l Radi
Medi o
Eventa Newsp 97
& aper or 88
Exhibi Magaz 80
tionOut ine
of Integrated
Webs 60
Hom Socia iteMedia
e l
Medi Approach 33
a
16
6
TV Radio Cinema Internet Static NPP & In-Store
Outdoor Mag Media

TV Radio Cinema Internet

Static Outdoor NPP & Mag In-Store Media

Nielsen Consumer & Media View, Q4, 2022, all people age 10+ in 11 major cities in Indonesia, shopped in MT in P1M
In-Store Media Awareness

Shelf Vision / Shelf Surround End Gondola Shopper Radio In-Store TV

Shelf Highlight
Shelf Partition

86% 75% 79% 84% 85% 82%

Nielsen Consumer & Media View, Q4, 2022, all people age 10+ in 11 major cities in Indonesia, shopped in MT in P1M
Retail: Proven To Be Cost Efficient
With around 30 Million target audience, nationwide coverage and 4 weeks exposure, Retail Media
offers a more cost-efficient media vs conventional media.

In-Store Media TV at COC Digital Poster Shopper Radio Comparison

Media Cost per contact

Newspaper 1 x Half Page

IDR 500

TV Commercial 1 X 30 sec
IDR 241

Radio FM 1 x 20 sec
IDR 535

IDR 68 IDR 118 IDR 147 IDR 66

*TV min 3 spot/day, radio min 10 spot/day. 30
sec/spot
Cost Per Contact (4 weeks exposure)
Retail Programs
& Services

April 2023
Retail Program & Services

We Provide Multiple Touchpoints Along the Shopper’s

Path To Purchase
Island Pillar
Display Wrap
Radio
Screen at
Digital Floor Display Pillar COC
Poster

Shelf
Sneeze
Guard

Cart

SPG End
Gondola Floor
Retail Program & Services

Our Retail Network Coverage & Service

Sampling & Online Review

In-Store Media Shopper Radio Digital Poster TV at COC
Activation Through Sampling

+50,000 +500K affiliated

± 640 stores ± 302 stores ± 49 stores ± 1,900 stores ± 640 stores member

Hypermarkets, Area: Greater Jakarta,

Hypermarkets & Hypermarkets& Hypermarkets & All Formats Sumatera, Kalimantan,
Supermarkets & *based on space availability &
Sulawesi, Bali-Nusra,
Supermarkets Supermarkets Supermarkets retail policy. T & C apply.
Minimarkets Jawa
Retail Program & Services

In-Store Media
Retail Program & Services

In-Store Media

Shelf Partition Standard Shelf Highlight Shelf Surround Clip Strip Floor Display End Gondola

Pillar Brand Power Wing Chiller Branding Shopper Radio In-Store TV Digital Poster
Retail Program & Services

Shopper Radio
Retail Program & Services

Shopper Radio
With a captive audience, shopper radio is more powerful than conventional radio.

65 Stores

22 Stores

218 Stores*

6 Stores

✔ 3 spot/hour
✔ 30 spot/day
✔ 840 spot/store/cycle
✔ 10 hours/day
✔ 60” Duration (Mp3/WAV)
Terms & Conditions apply
Retail Program & Services

Shopper Radio
01 Digital & centralized broadcast

02 Call-to-action

03 Custom creative by location with quick deployment

Spot

Adlibs

Tips

Info

Quiz

Mini Talk Show/ Interview / Live Report

Retail Program & Services

Digital Poster
Retail Program & Services

Digital Poster
01 1 unit per store

11 Hypermart, 2 Foodmart Primo, 22 Hero, 5

02
Grand Lucky

Content:
03 o Video 15 sec
o Format : MP4/MOV, portrait mode

Creative Services :
04
o Stickering branding with T&Cs apply

✔ 10 spot/hour
✔ 100 spot/day
✔ 2800 spot/cycle
✔ 10 hours/day
✔ Looping duration per 6 minutes
Terms & Conditions apply
Retail Program & Services

Screen at Checkout Counter

Retail Program & Services

Screen at Checkout Counter

01 150 screen at 40 Hypermart

02 2 – 4 screen units, size 40 inch at check-out-counter area

Content:
03 o Video 15 sec
o Format: MP4, MOV

Creative Services :
04
o Adding Squeeze Frame in Screen
o Video Tutorial
o Video Production
o Event Documentation / Filler
o Video Profile

✔ 10 spot/hour • 100 spot/day • 2800 spot/cycle • 10 hours/day • Looping duration per 6 minutes
Terms & Conditions apply
Retail Program & Services

Screen at Checkout Counter

01 1 screen per store at 15 Pepito

02 Size 32 inch/43 Inch at check-out-counter area.

Content:
03 o Video 15 sec
o Format: MP4, MOV, 16:9

Total Spot:
04
o 10 spot/hour
o 100 spot/day
o 2800 spot/cycle
o 10 hours/day
o Looping duration per 6 minutes

Terms & Conditions apply

Retail Program & Services

Screen at Checkout Counter

01 1 screen per store in Superindo

02 o 50 stores
o 10 spot/hour 100 spot/day
o 2800 spot/cycle
o 10 hours/day
o Looping duration per 6 minutes

Terms & Conditions apply

Retail Program & Services

LED Screen at Chiller

01 This LED Screen placed above the chiller and cold drink section.
It also added with two Lightboxes on the right and left side.

• 14 stores
02
• 50” LED Screen & Lightbox
• Dimension: W x H x D: 965 x 80 x 560 mm
• 1 Unit Screen & 2 Lightbox
• Format : Mp4/MOV 16 : 9
• Duration 1 Looping : 3 Minutes

Terms & Conditions apply

Screen: Creative Services & Implementation
We will provide high-quality creative production for your campaigns, including:
Squeeze frames • Video tutorials • Video profiles • Video promo • Event Coverage
Retail Program & Services

Demo & Sampling Program

Retail Program & Services

In-Store Demo & Sampling

Regular Demo Roaming Demo Dual Brand Push Girl Peddler Mini Event

Prominent booth with Customized booth

Roaming trolley with Promoter stationed at Promoter with
Stationary booth with 1 promoter & 2 event 2x2 m with two
1 – 2 promoters to the primary shelf Tray/Peddler
1-2 promoters at complimentary or more promoters,
intercept shoppers educating shoppers of engaging shoppers to
prime location next to participating brands can do live demo and
within groceries area brand usage & try the samples within
gondola or main aisle from small supplier activity engagement
in the store benefits groceries area
category. inside the booth.
Retail Program & Services

Online Review through Sampling

We amplify the voice of your consumer as the voice of your brand with ratings, reviews, UGC, social content, and more, to help
the market making informed purchasing decisions.

Why Oresa? What Oresa offers?

• Encourage people to try the product • Deep consumer profiling
• Opportunity to switch brand after trial • Hyper-targeting sampling
• Build brand advocacy through reviews (WOM) • Befitting feedback
• Opportunity to increase sales • Genuine ratings & feedback
• Integrated solution for new product, new variant or • End-to-end deliverables, from awareness to
services. product claim
• Ease to amplify in multi-channels
• High scalability and flexibility in sample
distribution
• Supported by an established retail media
network group

www.oresa.id
Retail Program & Services

Integrated Campaign
Solutions
Retail Program & Services

Omnichannel Solution
Our omnichannel solutions help brands stand out from the competition. Communicate with your consumers through an
integrated campaign, from in-store advertising, retailer’s social media, and online sampling to product demonstration and
activation.

Offline + Online + Measurement

In-Store Branding Chat & Shop (WhatsApp) Dipstick Survey* :
Secondary Display – Dress Up Retailer’s eCommerce - Category habit (shopper demography,
In-Store Radio Retailer’s Instagram factor in choosing, Top of Mind
Product, Product bought
In-Store TV Retailer’s Facebook
- Product Campaign (POSM
Digital Poster Online/Virtual Event awareness, intend to buy future)
Influencers (Instagram) *Subject to discussion
Online Sampling
Retail Program & Services

Matrix Program for In-Store Campaign

Enhance brand awareness/visibility New Product Launch Enhance Brand Awareness and
Additional Display to support
sales in store

Educate Shoppers Build / Leading the Category

 Retail Program & Services

Integrated Campaign with Offline and Online Media

At the store entrance, shoppers
Shopper radio broadcast to 3Shoppers heading to Promoter engage
are informed about specific
01 02 announce the program and lead to 03 04 with shopper for introduction
activation or instore program announced location
product’s shelf

At the end, shopper will engage with Promoter encourages shopper to Promoter hand out
Promoter converts the trial
08 the in-store TV while queueing at the 07 register and share in social media 06 05 samples to shopper for
cashier area into a purchase trials (optional)
Portfolio of FMCG
Category

April 2023
Portfolio of FMCG Category

Sweety Gold

Shelf Partition

Launch of Sweety Gold

Roaming Demo Microsite & Mobile Apps Shelf Partition

Carrefour, Hypermart, Giant, MTI
Roaming Demo 250 days (5 days/store)
100% target customer contact
65% trials
3 months (14 Sep – 11 Dec) Located at baby diaper category and
cross category in Carrefour
5,8k participants
Nationwide 84 stores
86% voted Sweety
3 cycles (12 weeks)

32% buy product

Campaign Period: 2016

Microsite & Mobile apps
Portfolio of FMCG Category

Sweety Silver Pants

Sweety Silver Pants

Trolley Ad In-Store Audio In-Store TV

390 LKA stores 30 sec 15 sec

2 cycles 6 cycles 50 Hypermart stores

1680 spot/day

Shelf Vision Maxi Regular Demo

390 LKA stores 159 LKA stores

5 cycles 100% target customer contact

52% trials

Campaign Period: 2017

Portfolio of FMCG Category

Dua Belibis

Media Placement

o Carrefour 12 stores Jabodetabek

Campaign Period

o 2016

In-Store Media – Shelf Media with voice chip mechanism

Instagram #duabelibis 1,354 public posts

Portfolio of FMCG Category

Bakmi Mewah

Media Placement

o Carrefour 11 stores

Campaign Period

o October 2018

Result

o 100% target customer contacts achieved

o 58% trials from customer contact

Demo Sampling
Portfolio of FMCG Category

So Good

Media Placement (Total 42 stores)

o Carrefour
o Hypermart
o Giant
o Lotte

Campaign Period

o March – April 2018

Result

o 100% target customer contacts achieved

Demo Sampling
o 90% trials from customer contact
Portfolio of FMCG Category

Pediasure

Media Placement (Toko Susu Jateng)

o Jaya Abadi
o Sami Laris
o Anterah
o Purnama MM
o Prima Susu

Installation Date
Back Wall

o October & November 2019

* Design, production, and installation only

Pillar Ad Frame Display

Portfolio of FMCG Category

Milo RTD

Media Program & Placement

o Shopper Radio: 70 stores Hypermart

o Shelf Vision Maxi: 430 stores Mass Supermarket
o Shelf Partition:
30 Hypermart stores
98 Giant
15 Lotte Mart
o Screen at COC: 50 stores Hypermart
o Live Instagram & Facebook at ShopComm Studio
Shopper Radio Shelf Vision Maxi Shelf Partition
Campaign Period

o 2020

Screen at COC Live Instagram & Facebook – Nutrition Class

Portfolio of FMCG Category

Sasa

Media Placement

o SV Maxi: 400 stores Mass Supermarket

o Shelf Divider: 2000 Minimarket
o Cooking Demo, Selling, Sampling, Redemption:
Hypermart
Transmart
Food Hall
Shelf Vision Maxi TipTop
Mini Event 2x2 (Cooking Demo) Booth 1x1 Hari-Hari
Naga Swalayan

Campaign Period

o February – April 2020

Shelf Divider Selling, Sampling, Redemption

Portfolio of FMCG Category

Caffino

Media Placement

o Hypermart 12 stores
o Lotte Mart 4 stores
o Diamond 1 store
o Lulu 5 stores
o AEON 2 stores
o Grand Lucky 3 stores
o Borma 14 stores
o Naga 7 stores
Shopper Radio Shelf Partition o Superindo 30 stores
o Yogya 15 stores
o Prama 2 stores

Campaign Period

o March – April 2022

Roaming Demo / Roaming Trolley Regular Demo

Thank you Abi Mahdy
Account Executive
+62 8111701778
Kartika Tyas
Group Head
+62 8567068480

Contact us info@shopcomm.id www.shopcomm.id +62 21 7343 199