Sensitivity: General

Metaverse in Banking
Team Members:
1. Ashvath Narayanan N S
2. Ellakkiaa S
3. Nisanth T
4. Tharika N B

Kumaraguru College of Technology

Team – CREW VERSE
1 Copyright © 2022 Virtusa Corporation. All Rights Reserved.
Sensitivity: General

Business Need/
Opportunity
Identification of Business Problem

Need Assessment

Value Proposition

2 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Business Problem/Need/Opportunity
• Currently, in the real world, banking plays a significant part in maximising working capital in
commercial activity by providing corporations with investment possibilities. The majority of the
population relies on banking services to meet their financial demands. As a result, the majority
of financial services have gone digital to make life easier for the general public.
• Despite the digitization of every service imaginable, the banking industry still falls short in
areas like personalised customer care, a lack of channels and strategies, and difficulty in
satisfying client requests.
• In order to solve these drawbacks, it combines the ideas of blockchain and metaverse to
create an immersive online user experience.
• Therefore, incorporating metaverse into banking can benefit consumers by enabling
multifaceted customer engagement and enabling the opening of virtual branches without
requiring customers to travel to a real location.

3 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Business Problem/Need/Opportunity

4 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Market Potential
Target Segment / Market Sizing

5 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Target Segment
• Since banking is necessary for everyone to manage their financial affairs. Our solution will extend its
customers to every individuals who needs banking facilities in a daily basis to handle their financial
flows.
• The target market consists of companies, educational institutes and organizations.

• The target segment for banking in metaverse include retail customers, startups, cooperates,
younger population, rural population, high net worth individuals. However this may vary
depending upon the needs.

6 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Market Size / Growth

• Given that the metaverse is a relatively new idea and technology, it is currently difficult to anticipate
the market size and growth for it in the banking industry.

• However, as more businesses and sectors start to investigate the potential advantages of the
metaverse for a variety of applications, including banking, it is anticipated that it will expand quickly
in the years to come.

• Zion Market Research projects that the global metaverse

market will reach $48.5 billion by 2027, expanding at a
CAGR of 38.1% from 2020 to 2027.

• As financial institutions continue to employ virtual

and augmented reality technology to enhance customer
experience and optimize operations, the banking sector is
anticipated to contribute significantly to this expansion.

7 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details
Explanation/Articulation of Solution Idea

Differentiation/ Unique Selling Proposition

Solution Demo

8 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details
• Our solution to create an immersive experience in banking can be achieved with the help of
metaverse and blockchain.
• The metaverse combines the idea of VR, AR in UNITY to create a virtual bank branches to give the
personalized customer service. Virtual branches offers functions banking transactions all the time.
• The transactions made by customers are maintained using the Blockchain Technology with the
help of smart contracts and digital wallets and made available to customers in virtual banks and
a built API with login credentials.

9 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details
FEATURES:
VR in UNITY
• The Virtual Branches can be created with the Unity. Incorporating interactive tools such as AR / VR with Unity can
aid in developing realistic games that boost productivity and improve engagement.
• When compared other platforms like Unreal engine, Unity engine is easy to implement for building metaverse
experiences.
• Unity VR lets you target virtual reality devices directly from Unity, without any external plugins in
projects.

BLOCKCHAIN
• Blockchain technology in banking revolutionizes the system by building a decentralized database of digital
and unique assets and also includes features like immutability, enhanced security, consensus, faster
settlements in selling and buying products.
• A cashless system is increasingly in use. Using a credit card, Apple Pay, or QR code as an example. But what
transpires if the system is down for an extended period of time?
• The fact that Bitcoin has been in operation for a very long time and has never had even a brief outage. Because
of this, more central banks are actively testing blockchain for various applications. especially for its transparency
and resilience.

10 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details – Solution Demo

A sample of virtual branch has designed using Unity.

11 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details

Other dimensions/views of the virtual bank set up made

12 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details – Blockchain in Banking

13 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Solution Details

14 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Future Readiness
Solution Roadmap

Cross-Industry application

15 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Future Readiness

16 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Future Readiness
• Our solution mainly concentrates on Metaverse. Since metaverse is one of the emerging
technologies.
• It can be used in any other sectors like education, gaming, Shopping and etc since it build
interactive experiences that combine the virtual and real world using Virtual Reality and
Augmented Reality.

• Digital currencies and NFTs enable the decentralized metaverse, which is supported by cutting-
edge technology like artificial intelligence (AI), virtual reality, blockchain, etc.
• By combining these technologies, users can develop digital representations of themselves or of
themselves in order to explore their surroundings.
• Additionally, users have access to all of the same features as in the real world, such as the ability
to shop, get employment, etc.
• Numerous virtual companies and organizations may be found in it, and there are a number of
interesting use cases and applications for it.

17 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

About the Team

18 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

TEAM Members

TEAM LEAD TEAM MEMBERS:

ASHVATH NARAYANAN N S, 1. ELLAKKIAA S,
3rd year B.Tech Artificial Intelligence and Data 3rd year B.Tech Artificial Intelligence and Data Science,
Science, Kumaraguru College of Technology,
Kumaraguru College of Technology, Coimbatore.
Coimbatore.
2. THARIKA N B,
3rd year B.Tech Artificial Intelligence and Data Science,
Kumaraguru College of Technology,
Coimbatore.

3. NISANTH T,
3rd year B.Tech Artificial Intelligence and Data Science,
Kumaraguru College of Technology,
Coimbatore.

19 Copyright © 2022 Virtusa Corporation. All Rights Reserved.

Sensitivity: General

Thank You

20 Copyright © 2022 Virtusa Corporation. All Rights Reserved.