Groups Members:SHREYASH A. PATIL AZAZ F.

NATHANI NIKET KUMAR

International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.

 More

and more firms around the world are going global, including:
Manufacturing

firms Service companies Art, film, and music companies

 International
causes

business:

the flow of ideas, services, and capital across the world consumers new choices the acquisition of a wider variety of the mobility of labor, capital, and

offers

permits

products

facilitates

technology

Export-import trade Foreign direct investment

Licensing

Franchising Management contracts

 External

factors

Internal

factors

P E S T

- Political changes - Economic changes - Socio - Cultural changes - Technological changes

 PEST

analysis is also known as: STEP, PESTEL, PESTLE, PESTE, PESTLIED, SLEPT, STEEPLE, STEEPLED, LE PEST C and LEPEST analysis.

useful strategic tool framework for reviewing a situation applied by companies to review a strategic directions effective for business and strategic planning, marketing planning, business and product development and research reports.

A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.

A Company

When revenue, cost and expense targets are not being achieved; Market share is dropping; Industry conditions are unfavourable; Want to launch a new business venture; etc

Step 1 Analyse Internal & External Environment

Step 2 Perform SWOT Analysis and Document

Step 3 Prepare Action Plans

A SWOT analysis is useful only when action plans and strategies are developed from the results

Everyone must participate

No idea is stupid, everyones contribution is valid and important

You dont have to agree with anyone else

Build on the ideas of othersuse initial ideas as a jumping -off point for more ideas

Be open-minded

Always ask questions

Seek first to understand before being understood

Have fun!!!

SWOT Analysis OF nokia

:Vision: Voice Goes Mobile.If it can go mobile it will

:Mission: Connecting People

Strengths of Nokia

Strength of the corporate brand. Complexity improves its Competitive position Design, the branding and the technology Backwards compatibility - protection from a Japanese Lending personality to its products (fashion statement) Effective advertisement and market communication Not only a tool for business but being an item of everyday convenience

Weakness of Nokia

Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time

Opportunities of Nokia

Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction

Threats of Nokia

Biggest threat - complacency Inflection point - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others

Strengths: Extensive range of products Attractive pricing A well established and popular brand name Strong market base in the U.S Excellent brand mix

Weaknesses Employee issues Selling Chinese goods Restricted geographical expansion

Opportunities Adding

more Brands Tapping more international locations Increase online sales

Threats Barriers of entry into newer markets Emerging of other big retail chains

Intl. Business is different Operate in different countries with different cultures, political systems, economic systems, and are at different levels of economic development Interact with different governments conflict between nation-state and MNC Work within the limits of international trade and investment systems Complexity of managing intl. businesses Deal with foreign exchange changes

An International Business is any firm that engages in international trade or investment. Managing an international business is different than managing a domestic business: 1. Countries are different. 2. Problems are more complex. 3. Must work within government regulations. 4. Currency conversion presents unique problems.