Comparing and

Contrasting
Different Multimodal
Texts
Teacher: Jocelyn P. Roldan
 Signal words or

A
linking expressions
used for comparing
things

or subjects.

Presentation title
 Multimodal text
 can be paper – such as books, comics,
posters.
 can be digital – from slide presentations,
virtual museums, e-books, blogs, e-posters,
web pages, and social media, through to
animation, film and video games.
 Multimodal text
 can be transmedia – where the story is
told using ‘multiple delivery channels’
through a combination of media
platforms, for example, book, comic,
magazine, film, web series, and video
game mediums all working as part of the
 • in the same way…
• comparatively…
• in like manner… • too…
• likewise… • in addition…
• similarly…
• both…
• as well as…
• by the same token…
• most
• like… important…
• just as… • consequently…
• the same as…

Presentation title
 Examples
1.) Both Chinua Achebe and Eku McGred were both renowned writers
in Africa.
2.) Be careful not to harm yourself while roofing your own house.
Moreover, take measures to keep tools from falling down and
accidentally injuring passersby.
3.) COVID-19 is a virus that targets lemphocytes like how HIV does to
our body.
4.) Some people are still being stubborn with the safety protocols during
this pandemic. Consequently, positive cases of COVID-19 would still
rise.
5. ) President Duterte shows his care to Manila and the rest of the
country just as how he cares for Davao City.
Contrast Words
 signal words or linking expressions used for
contrasting things
or subjects.
• in contrast…
• conversely… • instead…
• at the other end of • rather than…
• the spectrum… • even/ even if…
• but… • dissimilarly…
• even though… • a clear difference…
• otherwise… • however…
• unlike… • nevertheless…
• while… • on the other hand…
 How we get there
Examples:
1. People who play basketball are generally quite tall. In contrast,
gymnasts
are typically short.
2. Both vegans and vegetarians avoid the consumption of meat. However,
the former also avoids all animal products in all instances.
3. Feminism is on the rise now but so is resistance to it.
4. I do like bananas but I dislike apples.
5. I prefer sweet food instead of sour and salty one.

Presentation title
 Multimodal Texts
instructional resource that incorporates various modes of
communication such as print or texts, audio, illustration,
graphics, storybooks, use
of color and design. It is a combination of two or more semiotic
systems.
 Five semiotic
systems or modes:
 How we get there
• 1. Linguistic: It comprises aspects such as
vocabulary, generic structure and the
grammar of oral and written language.
• 2. Visual: It comprises aspects such as color,
vectors and viewpoint in still and moving
images.
• 3. Audio: It comprises aspects such as
volume, pitch and rhythm of music and
sound effects.
Presentation title
 How we get there
• 4. Gestural: It comprises aspects such as
movement, speed and stillness in facial
expression and body language.
• 5. Spatial: It comprises aspects such as
proximity, direction, position of layout
and organization of objects in space.

Presentation title
 Examples of multimodal texts
• 1. Picture book/Storybooks: textual and visual elements that are
arranged on individual pages that contribute to an overall set of
bound pages.
• 2. Webpage: the elements such as sound effects, oral language,
written language, music and still or moving images are combined.
• 3. Live/Stage Performance: gesture, music, and space are the main
elements.
• 4. Comics: Used to express narratives or other ideas through
images, usually combined with text; takes the form of a sequence
of panels of images. Textual devices such as speech balloons,
captions, and onomatopoei
Presentation title
 Examples of multimodal texts a
• 6. Memes: humorous images, videos, pieces of texts, etc., that are
copied (often with slight variations) and spread rapidly by Internet
users.
• 7. Advertising posters/ posters: common print promotional technique
used by small businesses; includes a visual design as well as images,
colors and copy; provides a message intended to promote brand
awareness or call attention to a company event.
• 8. Editorial Cartoon: graphic expressions of the creator’s ideas and
opinions. In addition, the editorial cartoon usually, but not always,
reflects the publication’s viewpoint. It uses a visual and verbal
vocabulary that is familiar to readers.

Presentation title
 Examples
Storybooks Webpage: Live/Stage Performance:
 Comics

Presentation title
 Examples
Memes: Advertising posters/ posters: Editorial Cartoon:
 English 8
Thank you Second Quarter
 Plan for product launch
Planning
Synergize scalable Marketing
Disseminate Design
Coordinate e- FosterStrategy
holistically Launch
Deploy strategic
e-commerce standardized metrics business superior networks with
applications methodologies compelling e-
business needs

Presentation title
Sep 20XX Jan 20XX May 20XX
Synergize scalable e-commerce
applications Timeline
Coordinate e-business Deploy strategic networks with
compelling e-business needs

Foster holistically superior

Disseminate standardized metrics methodologies

Nov 20XX Mar 20XX

Presentation title
 Areas of focus

F
B2B market scenarios
• Develop winning strategies to keep ahead of the
competition
• Capitalize on low-hanging fruit to identify a ballpark
value
• Visualize customer directed convergence

Cloud-based opportunities
• Iterative approaches to corporate strategy
• Establish a management framework from the inside

Presentation title
 Summary
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile
workflows. We thrive because of our market knowledge and great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."

Presentation title