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  • Midterm Test - Internet Marketing - 31 - 10 - 2023

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    quynhanh15042002
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    This document outlines the details of a midterm test for an Internet Marketing course, including the date, questions, and allocation of marks. The test contains 3 questions - the first asks about differences between traditional and digital marketing, the second asks to describe and analyze digital marketing types and current practices at SMEs in Vietnam, and the third requires selecting a company and creating a digital marketing plan for 2024. All questions must be answered, and marks are allocated to indicate the full score for each question.

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    Midterm test_Internet Marketing_31_10_2023

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    This document outlines the details of a midterm test for an Internet Marketing course, including the date, questions, and allocation of marks. The test contains 3 questions - the first asks about differences between traditional and digital marketing, the second asks to describe and analyze digital marketing types and current practices at SMEs in Vietnam, and the third requires selecting a company and creating a digital marketing plan for 2024. All questions must be answered, and marks are allocated to indicate the full score for each question.

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    13 views1 page

    Midterm Test - Internet Marketing - 31 - 10 - 2023

    Uploaded by

    quynhanh15042002
    This document outlines the details of a midterm test for an Internet Marketing course, including the date, questions, and allocation of marks. The test contains 3 questions - the first asks about differences between traditional and digital marketing, the second asks to describe and analyze digital marketing types and current practices at SMEs in Vietnam, and the third requires selecting a company and creating a digital marketing plan for 2024. All questions must be answered, and marks are allocated to indicate the full score for each question.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Midterm test

    Internet Marketing
    Midterm Test , Year: 2023– 2024
    Subject: Internet Marketing
    Date: 31st October 2023
    Question 1: What are the differences between traditional and digital marketing (20%)

    Question 2: Please describle basic Digital Marketing types and analyse the current Digital
    marketing at Small and Medium Sized Enterprises in Vietnam. (20%)

    Question 3: Select a company and make a Digital Marketing plan for 2024 (60%)

    All questions are compulsory. Figures to the right side indicate full marks. English question
    paper is basis paper.

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