Digital

Marketing As a
Business
Solution for
Indonesian
MSMEs
 Background

The role of micro, small, and medium enterprises is one of

the economic strengths that has been sustaining the
Indonesian state economy and regional economic strength
(MSMEs). But, the numerous Indonesian MSMEs do not
upgrade and will eventually fail because of many causes
such as the quantity of competitors, being out of time, poor
management, and so on.
Everyday human activities are nowadays closely.

connected to technology.According to the most current

APJII data, the number of internet users in Indonesia
will reach over 210 million by 2022. This translates to an
increase of around 35 million internet users in Indonesia.
This increase in internet users is an opportunity for
MSMEs to use information technology for enterprise
development and marketing.
 Micro, Small, and Medium Enterprises (MSMEs) must be able to compete in
international markets in order to avoid struggle. Furthermore, in this age of
globalization, MSME entrepreneurs need to be skilled with information technology
(IT) in advertising and promoting their goods internationally.
Research Problems

1. How can technological advancements and

the internet help Indonesian MSMEs grow?

2. How can Indonesian MSMEs solve their

marketing challenges?

3. How is the best solution for developing

Indonesian MSMEs in the digital age?
Objectives
1. Understanding the advantages of technology and internet
growth for Indonesian MSMEs

2. Understanding the solution to Indonesian MSMEs' marketing

difficulties.

3. Understanding the strategies for developing Indonesian

MSMEs in the digital era.
Content

Definition of Digital
Marketing
Digital marketing can be defined as
exploitation of digital technologies, which are
used to create channels to reach potential
recipients, in order to achieve the enterprise’s
goals, through more effective fulfillment of
the consumer needs. (Sawicki, 2016).
 According to Hasan (2013), digital marketing includes the
following characteristics:

1. Efforts to increase company interaction with consumers who

rely on technology.
2. An electronic conversation (interactive technology) to offer
information to customers (community, individual) with access
to information, and vice versa.
3. Efforts to conduct all commercial activities over the
internet for the purposes of research, analysis, and planning
in order to identify, attract, and keep clients.
4. Efforts to expedite the sale and acquisition of specific
products and services, as well as information and ideas
5. Using the internet.
Principles of Digital Marketing

According to Taylor (2009), there are principles of digital

marketing :
1. Marketers must be sensitive to consumer concerns about privacy
and spam.
2. Consumers are more likely to be receptive to digital ads from
marketers they trust.
3. Consumers are more likely to be receptive to respond to digital
ads for products that are relevant to them.
4. Digital approaches that incorporate interactivity are more likely
to be effective.
5. Advertising messages that are entertaining have a higher
chance of success in the digital context
6. In the long run, new media messages need to build the brand to
be effective.
Advantages and Weakness of
Digital Marketing
Veleva and Tsvetanova (2020) the advantages
digital marketing :
1. High level of interactivity.
2. Overcoming geographical barriers and
limitations in marketing activities.
3. Provides opportunities to respond more
quickly and flexibly to user needs and wants.
4. High degree of measurability of the achieved
marketing result.
And Disadvantages of digital marketing :
1. The use of digital marketing makes business
organizations an "open book" for competitors.
Item 5 Item 1
20% 20%

2. In digital marketing, you need to build relationships

with a consumer who you do not see in person.
Item 4 Item 2

3. Digital marketing campaigns can be perceived by 20% 20%

users as unserious, if not professionally designed and

properly targeted. Item 3
20%

4. The online reputation of companies can be destroyed

by negative feedback.
Conclusions & Suggestions
The characteristics of digital marketing and its principles highlight better
customer experience and enjoyment in order to expand their awareness about
goods and motivate transactional activities. With innovation and simplicity in
digital marketing implementation, the consumer shopping experience is becoming
increasingly wonderful. This application can assist Indonesian MSMEs in
advancing and developing in the digital era. Of course, the advancement of
Indonesian MSMEs will have a significant influence on the national economy.

Every individual and government must be aware and educated about the
significance of researching new inventions that continue to evolve in line with
technological and intellectual advancements. It is appropriate to conduct digital
marketing training or other activities that can create digital marketers in order
to support the advancement of Indonesian MSMEs toward digitalization.
Thank You