Sostac

CONTROL
C
Did we get there?
SITUATION ANALYSIS
Where are we now?
S
A
SOSTAC MARKETING
ACTION
What I our plan? OBJECTIVES
Where do we want to be?
PLANNING MODEL
O
T
TACTICS
How exactly do we get there?
S STRATEGY
How do we get there?
Diagram
SOSTAC MARKETING PLANNING MODEL
CONTROL SITUATION ANALYSIS

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egestas egestas fringilla phasellus faucibus. egestas egestas fringilla phasellus faucibus.
C
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S
ACTIONS
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adipiscing eliti, sed do eiusmod tempor
A SOSTAC
OBJECTIVES
incididunt ut labore et dolore. Commodo sed MARKETING incididunt ut labore et dolore. Commodo sed
egestas egestas fringilla phasellus faucibus. PLANNING egestas egestas fringilla phasellus faucibus.
MODEL
O
TACTICS T STRATEGY
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egestas egestas fringilla phasellus faucibus.
S Lorem ipsum dolor sit amet, consectetur
Diagram
CONTROL
C
Did we get there?
SITUATION ANALYSIS
Where are we now?
ACTION
A
O
T
TACTICS
S STRATEGY
Diagram
C
S
ACTIONS
A OBJECTIVES
TACTICS
O STRATEGY
T
Egestas purus. Lorem ipsum dolor
S
Diagram
Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et
C
S
dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem ipsum dolor sit
amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed
egestas . Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore
et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem ipsum dolor sit
amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. consectetur
adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla
phasellus faucibus. Egestas purus. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore. consectetur adipiscing faucibus. Egestas purus . Lorem ipsum dolor sit
amet A
SITUATION ANALYSIS Where are we now?
OBJECTIVES Where do we want to be?
STRATEGY
TACTICS

O
ACTION
CONTROL
What I our plan?
Did we get there?

T
S
Diagram
CONTRO SITUATION ANALYSIS

L• Who Monitors What & When? • Marketplace SWOT
• 5Ss + KPIs & Analysis • Customer Analysis (Who, Why, How)
• Usability Testing Mystery Sopping • Competitor Analysis
• Customer Satisfaction Surveys &NPS • Competencies Analysis (Incl Brands)
C
• Frequency Of Reporting • Market Trends
• Report Process (What If Above / Below) • Performance / Results (Kips, 5ss)
S
A
ACTIO OBJECTIVES
• Responsibilities & Structures
N • Mission, Vision, KPIs, & 5Ss
• Systems & Processes • Sell-customer Acquisition & Targets
• Checklist & Guidelines SOSTAC • Serv – Customer Satisfaction Targets
• Internal Marketing MARKETING • Sizzle - Wow Factor (Added Value )
• Execution Excellence • Speak – Number Of Engaged Customers
• Internal Staff V Agencies
PLANNING • Save – Quantified Efficiency Gains
MODEL
O
TACTIC
S• Marketing Mix
• Including Comms Mix
T STRATEG
S
• Tactical Matrix
Y• TOPP Site
• Targeting& Positioning (OVP) & Objectives
• 10 Tactical Tools Functions • Partnerships ( Strategic Alliances )
• Which Tactical Tools When (Gantt) • Processes ) Marketing Automation)
• The Magic Marketing Formula • Sequence ( Credibility Before Visibility)
• Contact Plan • Integration (Info Database & OVP)
• Content Plan • Tactical Tools 9content Marketing, Social Media)
• Campaigns To Customer Life Cycles • Engagement (Ladder)
Diagram
SITUATION ANALYSIS OBJECTIVES STRATEGY TACTICS ACTION CONTROL
• Who Monitors What & • Responsibilities & • Marketing Mix • Marketplace SWOT • Mission, Vision, KPIs, & • TOPP Site
When? Structures • Including Comms Mix • Customer Analysis 5Ss • Targeting& Positioning
• 5Ss + KPIs & Analysis • Systems & Processes • Tactical Matrix (Who, Why, How) • Sell-customer (OVP) & Objectives
• Usability Testing • Checklist & Guidelines • 10 Tactical Tools • Competitor Analysis Acquisition & Targets • Partnerships ( Strategic
Mystery Sopping • Internal Marketing Functions • Competencies Analysis • Serv – Customer Alliances )
• Customer Satisfaction • Execution Excellence • Which Tactical Tools (Incl Brands) Satisfaction Targets • Processes ) Marketing
Surveys &NPS • Internal Staff V Agencies When (Gantt) • Market Trends • Sizzle - Wow Factor Automation)
• Frequency Of Reporting • The Magic Marketing • Performance / Results (Added Value ) • Sequence ( Credibility
• Report Process (What If Formula (Kips, 5ss) • Speak – Number Of Before Visibility)
Above / Below) • Contact Plan Engaged Customers • Integration (Info
• Content Plan • Save – Quantified Database & OVP)
• Campaigns To Customer Efficiency Gains • Tactical Tools 9content
Life Cycles Marketing, Social
Media)
• Engagement (Ladder)
Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem
ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus .
Lorem ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing elit i, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas
purus. Lorem ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing elit i, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus.
CONTROL
C
Did we get there?
SITUATION ANALYSIS
Where are we now?
S
A
SOSTAC MARKETING
ACTION
PLANNING MODEL
O
T
TACTICS
S STRATEGY
Diagram

C
S
ACTIONS
A SOSTAC
OBJECTIVES
incididunt ut labore et dolore. Commodo sed MARKETING incididunt ut labore et dolore. Commodo sed
egestas egestas fringilla phasellus faucibus. PLANNING egestas egestas fringilla phasellus faucibus.
MODEL
O
TACTICS T STRATEGY
S Lorem ipsum dolor sit amet, consectetur
Diagram
CONTROL
C
Did we get there?
SITUATION ANALYSIS
Where are we now?
ACTION
A
O
T
TACTICS
S STRATEGY
Diagram
C
S
ACTIONS
A OBJECTIVES
TACTICS
O STRATEGY
T
S
Diagram
Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et
C
S
dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem ipsum dolor sit
amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed
egestas . Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore
et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem ipsum dolor sit
amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. consectetur
adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla
phasellus faucibus. Egestas purus. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore. consectetur adipiscing faucibus. Egestas purus . Lorem ipsum dolor sit
amet A
SITUATION ANALYSIS Where are we now?
OBJECTIVES Where do we want to be?
STRATEGY
TACTICS

O
ACTION
CONTROL
What I our plan?
Did we get there?

T
S
Diagram

• Who Monitors What & When? • Marketplace SWOT
• 5Ss + KPIs & Analysis • Customer Analysis (Who, Why, How)
• Usability Testing Mystery Sopping • Competitor Analysis
• Customer Satisfaction Surveys &NPS • Competencies Analysis (Incl Brands)
• Frequency Of Reporting • Market Trends
• Report Process (What If Above / Below)
C • Performance / Results (Kips, 5ss)
ACTION
S OBJECTIVES
A
• Responsibilities & Structures • Mission, Vision, KPIs, & 5Ss
• Systems & Processes • Sell-customer Acquisition & Targets
• Checklist & Guidelines • Serv – Customer Satisfaction Targets
• Internal Marketing
SOSTAC • Sizzle - Wow Factor (Added Value )
• Execution Excellence MARKETING • Speak – Number Of Engaged Customers
• Internal Staff V Agencies PLANNING • Save – Quantified Efficiency Gains
MODEL
O
T
TACTICS
•
STRATEGY
Marketing Mix
• Including Comms Mix • TOPP Site
S
• Tactical Matrix • Targeting& Positioning (OVP) & Objectives
• 10 Tactical Tools Functions • Partnerships ( Strategic Alliances )
• Which Tactical Tools When (Gantt) • Processes ) Marketing Automation)
• The Magic Marketing Formula • Sequence ( Credibility Before Visibility)
• Contact Plan • Integration (Info Database & OVP)
• Content Plan • Tactical Tools 9content Marketing, Social Media)
• Campaigns To Customer Life Cycles • Engagement (Ladder)
Diagram
SITUATION ANALYSIS OBJECTIVES STRATEGY TACTICS ACTION CONTROL
• Who Monitors What & • Responsibilities & • Marketing Mix • Marketplace SWOT • Mission, Vision, KPIs, & • TOPP Site
When? Structures • Including Comms Mix • Customer Analysis 5Ss • Targeting& Positioning
• 5Ss + KPIs & Analysis • Systems & Processes • Tactical Matrix (Who, Why, How) • Sell-customer (OVP) & Objectives
• Usability Testing • Checklist & Guidelines • 10 Tactical Tools • Competitor Analysis Acquisition & Targets • Partnerships ( Strategic
Mystery Sopping • Internal Marketing Functions • Competencies Analysis • Serv – Customer Alliances )
• Customer Satisfaction • Execution Excellence • Which Tactical Tools (Incl Brands) Satisfaction Targets • Processes ) Marketing
Surveys &NPS • Internal Staff V Agencies When (Gantt) • Market Trends • Sizzle - Wow Factor Automation)
• Frequency Of Reporting • The Magic Marketing • Performance / Results (Added Value ) • Sequence ( Credibility
• Report Process (What If Formula (Kips, 5ss) • Speak – Number Of Before Visibility)
Above / Below) • Contact Plan Engaged Customers • Integration (Info
• Content Plan • Save – Quantified Database & OVP)
• Campaigns To Customer Efficiency Gains • Tactical Tools 9content
Life Cycles Marketing, Social
Media)
• Engagement (Ladder)
Lorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus . Lorem
ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing eliti, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas purus .
Lorem ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing elit i, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus. Egestas
purus. Lorem ipsum dolorLorem ipsum dolor sit amet, consectetur adipiscing elit i, sed do eiusmod tempor incididunt ut labore et dolore. Commodo sed egestas egestas fringilla phasellus faucibus.

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CONTROL

CONTROL SITUATION ANALYSIS

OBJECTIVES Where do we want to be?

How exactly do we get there?

Did we get there?

CONTRO SITUATION ANALYSIS

SITUATION ANALYSIS OBJECTIVES STRATEGY TACTICS ACTION CONTROL

CONTROL SITUATION ANALYSIS

OBJECTIVES Where do we want to be?

How exactly do we get there?

Did we get there?

CONTROL SITUATION ANALYSIS

C • Performance / Results (Kips, 5ss)

SITUATION ANALYSIS OBJECTIVES STRATEGY TACTICS ACTION CONTROL

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