Namaste

01
Main facts
History
Types of tourism
About India
Population
1,408 M India is the most populated
country in the world

Surface
3.278 M km2 State located in Asia-Pacific. By area,
India is the seventh-largest nation in
the world.

GDP
$3.176 trill. India ranks among the top five nations in
the world in terms of GDP and is a
developing agro-industrial nation with a
developed economy.
 The key moments in history
1. Historical societies, encompassing the Indus River Valley.
2. The Vedic period and the composition of the Vedas.
3. Massive empires, like the Mughal and Mauryan.
4. The arrival of the Mughal Empire and Muslim invaders.
5. The movement for national independence and British colonial
domination.
6. India became an independent nation in 1947.
 Types of tourism in India

Heritage Cultural Psychocentric

Tourism: Tourism: Tourism:
Discover the history Understanding and Visiting to holy sites and
and culture of the interacting with local temples like Varanasi,
nation by visiting iconic culture and customs Haridwar, and Rishikesh
buildings, historical through taking part in to practice yoga,
sites, and museums festivals, ceremonies, meditation, and spiritual
like the Red Fort, and traditional events understanding.
Hampi, and the Taj like Kumbh Mela, Holi,
Mahal. and Diwali.
 Types of tourism in India

Rural Tourism: Niche Tourism:

Learning about the habits,
traditions, and way of life of
the local people by visiting
villages, interacting with local
craftsmen, and taking part in
cultural events.
Visiting local eateries,
tasting local cuisine, and
going on culinary
adventures to learn
about it.
 Statistical information of

International tourism

Domestic tourism
 (Statistics,
2023)
Based On Number Of Foreign Tourist Arrivals, In
2019, India Was The 24th Most Visited Country In
The World.
(Ministry of Tourism (India), 2024)
(Statistics,2023)
Due to restriction related to COVID-19, The number
of Foreign Tourist Arrivals (FTAs) in India during
2021 decreased to 1.52 million as compared to 2.74
million in 2020, registering a negative growth of
44.5%.
(Ministry of Tourism (India), 2024)
(Ministry of Tourism (India), 2024
 Overall, In 2021, India
Ranks 54th In The Travel
And Tourism Development
Index, Falling From Its 34th
Place In 2019.
(Statistics, 2023)
(Statistics,2023)
)-

(Statistics, 2023)
(Statistics, 2023)
Analyzing the initiatives to promote domestic and
international regional tourism in India reveals
a multifaceted approach involving partnerships,
incentives, and educational programs.
Partnerships: The Indian government has actively engaged in partnerships
with various stakeholders to promote tourism at regional and international
levels (Government of India, n.d.). Collaborations between states, tourism
boards, and private sector entities aim to leverage resources, share
expertise, and develop integrated marketing strategies to showcase India's
diverse tourist attractions.
 Incentives: Incentive schemes play a crucial role in stimulating tourism activities.
The government offers incentives such as tax breaks, subsidies, and promotional
packages to encourage domestic and international travel (Government of India,
n.d.). These incentives not only attract tourists but also support tourism-related
businesses, including hotels, tour operators, and transportation services. Moreover,
incentives for investment in infrastructure development enhance the overall tourism
experience and contribute to destination competitiveness.
 Educational Programs: Educational initiatives are instrumental in building
capacity and enhancing the quality of tourism services. The government, in
collaboration with industry associations and academic institutions, offers
training programs, workshops, and skill development courses for tourism
professionals (Government of India, n.d.). These educational programs cover a
wide range of topics, including hospitality management, tour guiding,
sustainable tourism practices, and digital marketing. By equipping
stakeholders with the necessary knowledge and skills, educational programs
contribute to the professionalism and sustainability of the tourism industry.
IndiaWander Tours
IndiaWander Tours is an eco-tourism
company that focuses on offering
sustainable and engaging travel
experiences throughout India.
 Main Factors for Growth

1. Focus on Sustainability 3. Strategic Partnerships

Customer Education and

2. Unique Experiential Tours 4. Engagement

5. Technological Innovation
Company Overview
Creating planned tours
.

The country's cultural heritage

.

Wildlife and natural beauty

.
 Focusing on Sustainability

At IndiaWander Tours we make sustainability a top

priority across all our operations by minimizing our
footprint and supporting communities. By embracing
eco initiatives and advocating for conservation efforts
we attract travellers who value responsibility and
contribute to preserving India's natural assets.
 Unique Experiential Tours

"It came as no surprise when India was listed among the top 20
destinations in the world that are popular among tourists from around the
world” (Sharma, 2019).
Distinctive Experiential Journeys; Our company stands out by offering tours that go beyond
typical sightseeing experiences. Whether it involves exploring villages engaging in wildlife
preservation projects or immersing in cultures we aim to provide travellers with authentic and
unforgettable encounters that differentiate us from traditional tour providers.
 Strategic Partnerships

IndiaWander Tours partners with communities,

conservation groups and government bodies to develop
tourism programs. These collaborations not enrich the
quality of our tours. Also generate economic opportunities,
for rural regions and promote cross cultural interactions.
 Customer Education and Engagement

Customer Education and Engagement; We strongly believe

in using education as a tool to encourage tourism practices.
This approach empowers travelers to make decisions that
benefit both the environment and local communities.
 Technological Innovation

Mobile apps

“Contactless payment methods have also become increasingly

popular in the tourism industry”(Amsler, 2022)
QR codes for menus

Contactless payment
 Intermediaries and stakeholders

Intermediaries and stakeholders involved in the organization of India's

cultural heritage travel include tour operators, local guides, touristic transport
companies, hotels, government agencies responsible for tourism, and local
communities. Tour operators play an important role in promoting tour
packages, with local guides providing more information on the historical
significance of the places visited. Transport companies help travel between
different destinations. Hotels provide accommodation for tourists.
Government agencies responsible
for tourism promote India as a cultural heritage site
and ensure the conservation and preservation of
historical sites.
 Conclusion

In conclusion, India's cultural heritage tour will be a beautiful and profitable

business for an imaginary tourism company. With the growing interest in
cultural tourism and India's unique offerings, this tour attracts a wide range
of travelers who want to explore the country's rich heritage and traditions. By
collaborating with various intermediaries and stakeholders, a travel company
can create an unforgettable and authentic cultural experience for tourists
visiting India.
References
Tyrrell, T.J. and Johnston, R.J. (2008). Tourism sustainability, resiliency and dynamics: Towards a more
comprehensive perspective. Tourism and Hospitality Research, [online] 8(1), pp.14–24. Available at:
https://www.jstor.org/stable/23746749

Sharma, K. (2019). 10 Amazing Experiences In India That Make It The Most Unique Travel Destination In
The World! [online] Curly Tales. Available at: https://curlytales.com/amazing-experiences-in-india-that-
make-it-the-most-unique-travel-destination-in-the-world/

Amsler, S. (2022). 6 technology trends in the travel industry in 2022. [online] WhatIs.com. Available at:
https://www.techtarget.com/WHATIS/FEATURE/6-TECHNOLOGY-TRENDS-IN-THE-TRAVEL-INDUSTRY.
 References
50+ tourist attractions in India | Places You Must See- MakeMyTrip. (n.d.).
https://www.makemytrip.com/tripideas/tourist-attractions

Travel & Tourism| National Portal of India. (n.d.). https://www.india.gov.in/topics/travel-tourism

Travel to India - Discover the originality of nature. (n.d.). https://www.indianetravels.com/?

campaignid=20715489026&adgroupid=156607217442&keyword=india
%20tourism&device=c&matchtype=p&keywordid=14752083293162418582&loc_physical_ms=1028523&ad
position=&gad_source=1&gclid=Cj0KCQiA5-uuBhDzARIsAAa21T8edPu0o2Uj8XsP5dO2x-
Ywu0eUhSKgBov681ACDsLEC6_3-1y25K4aAhleEALw_wcB

.
References
Jaipuria, S., Parida, R. and Ray, P. (2020). The impact of COVID-19 on tourism sector in India. Tourism
Recreation Research, [online] pp.1–16. doi:https://doi.org/10.1080/02508281.2020.1846971.
Kulke, H. and Rothermund, D. (2016). A History of India. [online] Google Books. Routledge. Available at:
https://books.google.co.uz/books?
hl=ru&lr=&id=xYelDQAAQBA J&oi=fnd&pg=PT11&dq=history+of+india&ots=--
wFEaxYQ2&sig=DH_7wqtGCzWATQXKNHzVcK5YXgY&redir_esc=y#v=onepage&q=history%20of
%20india&f=false [Accessed 15 Feb. 2024].
Kumar, R. and Mishra, V. (2020). Increase in Population Exposure Due to Dry and Wet Extremes in India
Under a Warming Climate. Earth’s Future, 8(12). doi:https://doi.org/10.1029/2020ef001731.
Shinde, K. (2024). The spatial practice of religious tourism in India: a destinations perspective. Tourism
Geographies, pp.1–21. doi:https://doi.org/10.1080/14616688.2020.1819400.
.
References
(Ministry of Tourism (India), 2024)
Ministry of Tourism (India). (2024). Number of international tourists from 2010 to 2021.
Available at https://www.statista.com/graphic/1/305501/number-of-international-tourist-
arrivals-in-india.jpg.

(Statistics, 2023)
Statistics, I.T. (2023). Top states for domestic tourists in India in 2020 were Tamil Nadu.
Available at https://www.dreambigtravelfarblog.com/blog/india-travel-tourism-statistics.