Presentation About

McDonald Seed Business

Presented By

Md Badrul Alam
Deputy Manager-Seeds
A Short Brief about

Seed Business
Seed Business Belongs….
Maize
Rice Seed
Seed
Business
Business

Potato Vegetable
Seed Seed
Business Seed
Business Business

Forage
Oil Crop
Seed
Seeds
Business
 Present Seed Market Size
Crop Name Quantity of Seed Market Price of Seed Market Price In
(MT) (M Dollar) BDT(Cr.)

Rice (HYV) 287671 153.94 1324

Rice (Hybrid) 13352 56.06 482
Wheat 43938 19.83 170
Maize 11200 21.58 186
Jute 6406 5.92 51
Pulse 30102 26.43 227
Oil Seed 20790 17.70 152
Vegetable 4500 116.67 1003
True Potato 766590 344.10 2299
Total 1267142 804.69 5894
 Sales & Collection Analysis

Area Name Rice(kg) Rice Value(Tk.) Veg Value(Tk.) Current Due(Tk.)

(Oct’22 to (Jan’23 to
Dec’22) March’23)
Dinajpur 2520 201,600 0.00 0.00

Rangpur 4030 321,700 0.00 1,017,627

Bogura 5930 472,190 0.00 991,354

Naogaon 0.00 0.00 0.00 226,465

Rajshahi 2470 195,000 0.00 0.00

North Zone 14,950 1,190,490 0.00 2,235,446

 Sales & Collection Analysis

Area Name Rice Quantity Value(Tk.) Veg Value(Tk.) Current

(Oct’22 to (Jan’23 to Due(Tk.)
Dec’22) March’23)
Satkhira 0.00 0.00 0.00 81,385

Jhenaidah 0.00 0.00 0.00 447,875

Faridpur 560 44,000 0.00 82,738

Bhola 7,500 587,000 0.00 366,400

South Zone 8,060 631,000 0.00 978,398

 Sales & Collection Analysis

Area Name Rice Quantity Value(Tk.) Veg Value(Tk.) Current

(Oct’22 to (Jan’23 to Due(Tk.)
Dec’22) March’23)
Cumilla 17,460 1,383,220 39,700 0.00
Laxmipur 10,610 838,640 74,400 16,080
Chattagram 7,960 632,980 40,800 422,607
Dhaka 10,180 808,900 0.00 178,980
Mymensing 12,220 975,100 0.00 1,139,868
East Zone 58,430 4,638,840 154,900 1,757,535
 Sales Budget’2023
(Jan’23 to Dec’23)

Area Name Aman Rice Boro Rice Value (Tk.) Veg Value(Tk.) Total Value(Tk.)
(Kg) Rice(kg) (Approx)

Dinajpur 3000 11,000 1,190,000 100,000 1,290,000

Rangpur 7200 18,500 2,184,500 150,000 2,334,500

Bogura 3500 10,200 1,164,500 150,000 1.314,500

Naogaon 2500 8,500 935,000 45,000 980,000

Rajshahi 1500 7,200 739,500 100,000 839,500

North Zone 17,700 55,400 6,213,500 545,000 6,758,500

 Sales Budget’2023
(Jan’23 to Dec’23)

Area Name Aman Rice Boro Rice(Kg) Rice Value Veg Value(Tk.) Total
(Kg) (Tk.) (Approx) Value(Tk.)

Satkhira 4,900 416,500 150,000 566,500

Jhenaidah 5,500 467,500 50,000 517,500

Faridpur 5,600 476,000 100,000 576,000

Bhola 9,000 14,200 1,972,000 250,000 2,222,000

South Zone 9,000 30,200 3,332,000 550,000 3,882,000

 Sales Budget’2023
(Jan’23 to Dec’23)
Area Name Aman Rice Boro Rice Rice Value Veg Total Value
(Kg) (Kg) (Tk.) (Approx.) Value(Tk.) (Tk.)
Cumilla 4500 22,000 2,252,500 250,000 2,502,500
Laxmipur 3500 15,000 1,572,500 250,000 1,822,500
Chattagram 8500 12,000 1,742,500 200,000 1,942,500
Dhaka 1000 15,200 1,377,000 100,000 1,477,000
Mymensing 4500 16,500 1,785,000 150,000 1,935,000
East Zone 22,000 80,700 8,729,500 950,000 9,679,500

Aman Rice Boro Rice Rice Value Veg Total Value

(Kg) (Kg) (Tk.) (Approx.) Value(Tk.) (Tk.)
Country Total 48,700 166,300 14,135,500 2,045,000 16,180,500
 Seed Industry At a Glance….
Rice Seed Market Vegetable Seed Market
350000 120%
5000 120%

303462 4500
300000 4500
100%
100% 100%
4000
100%
250000
80% 3500
80%

200000 3000

60% 2523 2523

157463 2500 60%
145999 145999 56% 56%
150000
1977
52% 2000
48% 44%
48% 40% 40%
100000 1500

1000
20% 20%
50000
500

0 0% 0 0%
Market size Supply Untapped Gap% Market size Supply Untapped Gap%

MT % MT %
 Seed Industry At a Glance
Potato Seed Market Maize Seed Market
900000 120% 14000 120%

800000 766590 12000 11518

100% 100% 100% 11281 100%
98%
700000
648020 648020
10000
85% 85%
600000 80% 80%

8000
500000
60% 60%
400000 6000

300000 40% 40%

4000
200000
118570 20% 20%
15% 2000
100000

237 237
0 0% 2% 2%
0 0%
Market size Supply Untapped Gap% Market size Supply Untapped Gap%

MT % MT %
Major Player’s in Seed Business
Hybrid Vegetable Seed
Lalteer
12.67%

Jamalpur Seed
4.67%

United Seed
6.67%

Others
50.00%
AR Malik
6.00%

ACI
3.33%

Brac
8.00%

Supreme
8.67%

Lalteer Jamalpur Seed United Seed AR Malik ACI Brac Supreme Others
Major Player’s in Rice Seed Business
Hybrid Rice Seed
Brac
11%

Others
35%

Supreme
27%

Partex
4%
Ispahani Lalteer
4% ACI 8%
National
5% 6%

Brac Supreme Lalteer National ACI Ispahani Partex Others

Scenario of Seed Industry
Farmer’s own production and consumption 13% quality seed

40% non tested and unlabeled seed and 47% Farmers Seed

Huge untapped potential for seed business

Formal Seed Segment (Produced following seed production technology and procedures.

Semi-Formal segment (partially follows the seed technology and procedures)

Informal Seed (does not follow any seed technology procedures)

Our Products….
Vegetables….
Our Products….
Boro Rice….
Our Products….
Boro Rice….
Our Products….
Boro Rice….
Our Products….
Aman Rice….
Our Products….
Aman Rice….
Our Products….
Aman Rice….
Our Products….
Aman Rice….
 International Sources….
Seed Business

India
East West, Advanta, Thailand China & Taiwan
Namdhari, Nuziveedu, Metro Seeds, Chia Tai, Winall, Jiangshu
Bioseed, Kalash, United Advance Seeds Biotech, Known you
Genetics Business
Prospect of Seed Business

Highly Dynamic Business

Brand Demanding Business

Long term commitment with stakeholders

Continue Cash Flow

Grow Company Brand Image Quickly

Major elements of agribusiness value chain

Quality crop production depends on Quality seeds

 Our Planning to Do….
•We develop a R&D for trailing the Exotic variety and analyse the
performance.
Operational •We set our goal as income priority with product availability &
market demand
excellence •Then finalize the product portfolio which we can sell immediately
• We start commercial sell popular vegetable variety

•Rice – We introduce F1 Variety for Boro and Aman also.

Product •Vegetable – Introduce All popular Hybrids and HYV varities from
Local & International sources like Cauliflower, Okra, Tomato, Chilli,
Development Pumpkin & Watermelon
•Maize- Product sourcing from CP, Monsanto, Advanta, Kaveri,
BioSeed
 Need to do….

Product Pipeline Increase Commercial

Development Sales

Trail and R&D Facility

More Dealer Set up
increase

Due collection from

Marketing Activities
Dealers
Our Sales Policy…..
Cash Sales policy and Dealer facility

Promotional Activities - Demonstration & Meeting By Market

Development People

Demo seed for dealers & Retailers by Sales People

Gift & Tour program for Sales & Collection in every year

Dealer & Retailer Reward Program

 Major Challenges……
 Develop a new product often a long process

 Wide range of product requirements

 Seed production, processing & quality assurance

 Inventory & warehouse Management

 Continuous Product evaluation & development

 Highly competitive market

 Concentrated seasonal selling