Building Your Personal Brand

Communication & Grooming Skills

 Building Your Personal Brand
(Relationship Managers)
Overview: Relationship Managers have a responsibility to set the tone for the relationships they influence. This cannot be
effectively accomplished without being aware of one’s own conduct, attitude, and style of communicating and professional
appearance. This session will aid the managers in their journey towards corporate success and building their personal brand
to be successful in this fiercely competitive environment.

Learning Objectives:
• Understand the need to build a Personal Brand which
enhances their own and their organization’s professional
image
• Learn the ABC (Appearance, Behaviour and
Communication) of Building your Personal Brand
• Discuss the ways to build relationships with key
customers & stakeholders
• Explore the dos and don’ts of Grooming, Etiquette &
Communication
Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

Personal Brand • Understand the importance of Building a Personal Brand and its • Icebreaker Activity
impact on business results • Interactive discussion
• What do you understand by Personal • Identify the benefits of building a personal brand
Brand? Why is it important? 30 mins

The ABC Framework
• How do you build your Personal Brand?
Learn the ABC of Building Your Personal Brand • Facilitator led
 APPEARANCE Discussion
 Realise why appearances matters to project a confident
personality and image • Visual
 Discuss the importance of First impressions and how to make Representation of
the right impression with customers Appropriate Attire
 Discuss the importance of grooming to carry yourself in a and Accessories
confident manner
 Role of Attire and Accessories • Quiz on Grooming
 Grooming for Men (shirts / pants / ties / colour schemes /
accessories etc.) and the checklist
 Grooming for Women (shirts / trousers / shoes / accessories
etc.) the checklist
 Do’s and Don’ts of wearing Business Casuals
 Devise your action plan to improve and enhance Appearance to
build your personal brand 60 mins
Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

The ABC Framework  BEHAVIOUR • Facilitator led

 Why is our Behaviour so important? Discussion
• How do you build your Personal Brand?  What does Etiquette mean to you?
 Professional Etiquette - Greeting & introduction, types of • Practice Session -
handshakes, practice introductions Introductions
 Business Card Etiquette
 Etiquette during Meetings, Calls and Emails
 Devise your action plan to improve and enhance Behavior to build
your personal brand 60 mins

 COMMUNICATION
• Caselets – Situational
 Non verbal Communication – Use of the right Body language,
Analysis &
posture, gestures and facial expressions
Discussions
 Verbal Communication – Use of Voice Modulation (Volume,
Tone and Rate of Speech) & Power of Positive Words
 Communication Skills - Building Rapport & Trust, Asking the
Right questions, Active Listening techniques
 Devise your action plan to improve and enhance Communication to
build your personal brand

90 mins
 Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

Building Relationships
• How do I build & maintain relationships
with customers?
• Understand the importance of building and maintaining • Individual Exercise –
relationships at the frontlines Map your Customers
• Learn the various aspects of managing your customers –
 Identify different problems of your customers to offer
appropriate solutions/options
 Learn ways to resolve problems and escalations and turn
disappointment/ complaints into delight & opportunities
45 mins

The Action Plan • Devise an action plan based on the key learnings from the session • Individual Action Plan
• Wrap Up session with Q&A
• How do I implement the learning at the 15 mins
workplace?

Total Duration –
5 hours
 Building Your Personal Brand
Overview: Research suggests that the rules of corporate etiquette guide all business interactions. Your ability to work
effectively and influence a wide range of people maximizes your opportunities to be successful. Your professional success
most often depends on how efficiently you can communicate your ideas and handle difficult situations with diplomacy and
tact. This session will aid the sales managers to enhance their business interactions with key stakeholders including
customers to gain an edge in the competitive industry.

Learning Objectives:

• Understand the need to build a Personal Brand

• Learn the ABC (Appearance, Behaviour and
Communication) of Building your Personal Brand
• Discuss the techniques to deal with difficult customers
and resolve conflicts
• Explore the dos and don’ts of Grooming, Etiquette &
Communication
• Apply the learning by developing action plans
Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

Personal Brand • Understand the importance of Building a Personal Brand and its • Icebreaker Activity
impact on business results • Interactive discussion
• What do you understand by Personal • Identify the benefits of building a personal brand
Brand? Why is it important? 30 mins

The ABC Framework
• How do you build your Personal Brand?
Learn the ABC of Building Your Personal Brand • Facilitator led
 APPEARANCE Discussion
 Realise why appearances matters to project a confident
personality and image • Visual
 Discuss the importance of First impressions and how to make Representation of
the right impression with customers Appropriate Attire
 Discuss the importance of grooming to carry yourself in a and Accessories
confident manner
 Role of Attire and Accessories • Quiz on Grooming
 Grooming for Men (shirts / pants / ties / colour schemes /
accessories etc.) and the checklist
 Grooming for Women (shirts / trousers / shoes / accessories
etc.) the checklist
 Do’s and Don’ts of wearing Business Casuals
 Devise your action plan to improve and enhance Appearance to 60 mins
build your personal brand
Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

The ABC Framework  BEHAVIOUR • Facilitator led

 What does Etiquette mean to you? Discussion
• How do you build your Personal Brand?  Professional Etiquette - Greeting & Introductions
 Business Card Etiquette • Practice Session -
 Dos and Don’ts of Meeting Etiquette Introductions
 Networking Etiquette – the phases of networking (before,
during and after) the interaction with customers
 Devise your action plan to improve and enhance Behavior to build
your personal brand 60 mins

• Caselets – Situational
 COMMUNICATION Analysis & Discussions
 Non verbal Communication – Use of the right Body language,
posture, gestures and facial expressions
 Verbal Communication – Use of Voice Modulation (Volume,
Tone and Rate of Speech) & Power of Positive Words
 Learn how to be Communicate Assertively
 Steps to Present your Ideas to gain cooperation and buy-in
 Devise your action plan to improve and enhance Communication to
build your personal brand
90 mins
 Content Outline BUILDING YOUR PERSONAL BRAND
Key Content Key Outcomes Methodology

Handling Difficult Situations • Learn ways to resolve problems: Practice the IBR (Interest Based • Facilitator led
Relational) Technique to resolve conflict situations Discussion
• How do I deal with difficult situations? • Discus best practices for effective customer escalation handling • Reel lessons
• Discuss different ways to meet customer expectations and
demands
• Learn the ways to reduce the customer service response time via
different mediums
45 mins

The Action Plan • Devise an action plan based on the key learnings from the session • Individual Action Plan
• Wrap Up session with Q&A
• How do I implement the learning at the 15 mins
workplace?

Total Duration –
5 hours