Center of Influence (COI)

and Types of COIs

Types of COIs:
IndustryExperts:
Thought Leaders:
Social Media Influencers:
1 Industry Experts

 Example 1: Dr. Sarah Thompson

• Field: Medicine
• Qualifications: Renowned cardiologist with extensive research
and publications.
• Influence: Trusted source for medical advice and treatment
options within the healthcare community.
• Value to Business: Dr. Thompson's endorsement and referrals can
significantly boost credibility and attract new patients to our
medical practice.
1 Industry Experts

 Example 2: Prof. David Johnson

• Field: Finance
• Qualifications: Accomplished economist and author of best-selling
books on investment strategies.
• Influence: Highly sought-after speaker and advisor, trusted for
financial guidance by investors and professionals.
• Value to Business: Collaborating with Prof. Johnson on
investment seminars or publishing joint content can attract
high-net-worth clients seeking expert financial advice.
2 Thought Leaders

 Example 1: Dr. Olivia Green

• Field: Artificial Intelligence
• Qualifications: Leading researcher in AI ethics and responsible
AI development.
• Influence: Influential speaker, advocate for ethical AI practices,
and advisor to tech companies on AI governance.
• Value to Business: Partnering with Dr. Green on AI-related
projects can enhance our reputation as an ethical and responsible
AI company, attracting clients who value these principles.
2 Thought Leaders

 Example 2: John Anderson

• Field: Sustainable Energy
• Qualifications: Notable environmentalist and founder of a renewable
energy organization.
• Influence: Inspires and mobilizes communities, policymakers, and
businesses to adopt sustainable energy practices.
• Value to Business: Collaborating with John Anderson on sustainability
initiatives can enhance our brand image and attract environmentally
conscious clients and investors
3 Social Media Influencers

 Example 1: Emily Chen

• Field: Fashion and Lifestyle
• Qualifications: Popular fashion blogger with a large following on
Instagram and YouTube.
• Influence: Influences trends, product purchases, and lifestyle choices
among her fashion-conscious audience.
• Value to Business: Partnering with Emily Chen for brand collaborations
or sponsored content can significantly increase brand visibility and
attract a larger audience interested in fashion and lifestyle products.
3 Social Media Influencers

 Example 2: Mark Richards

• Field: Fitness and Wellness
• Qualifications: Fitness trainer and wellness coach with a significant
YouTube subscriber base.
• Influence: Motivates and educates individuals on health, fitness, and
personal development.
• Value to Business: Collaborating with Mark Richards on fitness programs
or featuring our wellness products in his videos can expand our reach to
health-conscious individuals and drive customer engagement.
Strategy: The Relationship-Building
Approach
1. Identify Common Ground: Research the COI's interests, values, and goals to
find areas of alignment with your business. This could be through shared industry
initiatives, social causes, or professional affiliations.
2. Engage and Provide Value: Offer assistance, insights, or resources that can
benefit the COI's work or interests without expecting immediate returns. This
helps establish credibility and builds a foundation for a mutually beneficial
relationship.
3. Seek Collaboration Opportunities: Propose collaborative projects, such as joint
events, webinars, or content creation, that leverage the COI's expertise and can
bring added value to both parties' audiences.
4. Foster Trust and Long-Term Relationship: Consistently engage with the COI,
offering support, networking opportunities.
Center of Influences (COIs) are pivotal figures within a network
who possess expertise, credibility, and the ability to shape opinions.
By leveraging relationships with COIs, businesses and individuals
can gain valuable insights, establish credibility, and enhance their
influence within their respective industries.

Thank You