Assignment on:

Ethics in Business

Date of Submission: 11th September, 2020.

Submitted by: Sanjida Hossain

Submitted to: Fariha Tazin ID: 319BBA0009
Senior Lecturer & Course Coordinator Course: Ethics in Business
Dept. of Business Administration Course Code: 301
The Millenium University, Dhaka. Program: BBA
Batch: 44th
 1. Discuss the ways of ethical and social marketing.

Answer:

Business ethics are essential component of any business strategy. Ethics stand as even more vital
element to be taken care of. The modern corporate code of conduct is depiction of professional ethics
that an organization promises to follow and expects its staffers to abide by. Any violation of those
promised values is considered an unacceptable professional behavior and might lead to server corporate
ramifications for individuals as well as organization.

Having touched the importance of ethics in broader business context, let’s narrow this down to our
topic of social media. Being a digital media professional, let’s understand the sensitive nature of ethics in
social media. I’ll try to briefly cover the generally accepted ethics in digital media marketing, to facilitate
fellow marketers and advertiser

Rules of the Game:

I believe that marketing of brand within social media is a positive step for the end users and public.
However, we need a lot to do to make the vision perfect. Here are few recommendations to ensure your
social media marketing remains ethical.

1. KYA – Know Your Audience:

Before embarking on any social marketing drive, make sure that you:

 Know about your audience, their preferences, interests and choices

 Have a complete demographic and psychographic overview

This will help you refine your target audience and also facilitate in developing anti-spam mechanism. In
addition, it will allow you to segment the audience and send over relevant messages that will drive
engagement; the ultimate goal.

2. Stay Away from Biases:

Businesses and marketers need to stay away from (negative) political, religious, ethnic, or any cultural
bias that could be termed as controversial. A slight mistake can lead to a big PR disaster and loss of your
job (as marketer). We have seen that many top social media managers got fired for just one wrong
tweet.

3. Never Compromise On Privacy:

Privacy is a very sensitive domain as it is top concern of the internet generation. If you are doing some
marketing via social media, make sure you do not violate privacy rules. Some companies extract
Facebook and LinkedIn data to build their email campaigns. This is a cutting-edge sword and requires
attention to core concerns. Just a promise of not spamming might not be enough, you need to give
unsubscribe option with every message you deliver.

4. Be Transparent:

If you are endorsing some product, idea or personality; you need to disclose why you are endorsing it.
Mentioning your relationship with that particular product, non-profit entity, brand or political entity in
your campaign, handle, or bio is essential.

5. Speak Truth:

If you have some interest or affiliation in something being discussed, you need to politely communicate
your affiliation. It does not require that you explain your interests but tell as to why are you supporting a
particular thing. Another important element here is to be true to yourself as well as the audience.

6. Think Before You Tweet:

Internet if flooded with unauthentic information pieces, which has made the marketer’s job more
complicated. Therefore, always verify what you share before sending it out for prospects. Any factual
error may lead to embarrassment and negative perception of the brand.

7. Imagine the Impact:

If you are sharing some information through your social channel which has been acquired from a third
party source, give clear disclaimers to avoid suspicions of conflict of interest. Moreover; be very careful
about your tweets and retweets. Public perception matters a lot. For instance, you might retweet
something a politician has said in order to spread the news but some may view it as your support for
that person. This can be very tricky for your brand.

Conclusion:

Finally, if you do the campaigns with a documented marketing strategy, it can save you from many
troubles. Probably the best way to avoid any misconception is to map your content and have a content
calendar. Moreover, a strict monitoring mechanism has to be installed to ensure compliance with the
code of condu
 2. What are the guidelines for marketing Ethics ? Discuss.

Answer:

Companies need to develop corporate marketing ethics policies—broad guidelines that everyone in the
organization must follow. However the finest guidelines cannot resolve that all the difficult ethical
situation a marketer faces. In allocating responsibility for introducing marketing ethics we may identify
five groups:

 The producer or manufacture.

 The advertising agency,
 The media in which or through which the advertisement appears,
 The general public, and
 Government and government agencies.
1. Advertising standards: When considered in light of increasing activism among consumer groups to
regulate advertising marketers have a unique opportunity to proactively address the needs for
strong advertising ethical standards .While protecting free speech , marketer could adopt a
statement on ethics in advertising that promotes accurate information exchange and encourages
creative massage generation.
2. Customer service: How to respond to customers and how to treat them while responding says a lot
about a company.
3. Pricing: Ethics can influence strategic decision on such pricing decisions as market penetration
versus market skimming.
4. Product development: Product development may be influenced by ethical codes seeing more
desirable products or changes is salutary to make them more desirable.
5. Distributor relations: A comprehensive implementation of marketing ethics should include policies
and guidelines for defining the companies relationships with distributors.

3. Briefly discuss the types and sources of pollution.

Answer:

Pollution became a major issue when the free use of land, water, and air as means of waste disposal
started to cause known harmful effects on others. This happened because of the increasing toxicity of
the wastes, the better knowledge of the links between waste and human disease and the growing
number 0f sources of contamination. Because pollution can involve harm to other. it has at them ys. it
has a moral dimension, but because it can be controlled or handled in a number of way, it has a social
dimension that may vary from city to City, state to state, and nation to nation.
Following are some of the reasons, for the decay & distortion of the ecology and the environment:

Natural Pollution: Dust storms toss dirt and debris into the air, natural forest fires cast a pall of Smoke
over mountain valleys, and lighting creates certain chemical compounds. Eruptions of volcanoes & the
whims of the rivers through ages also cause major changes in the environment.

Man -Made Pollution: But there are man-made causes as well i. e. Industrial revolution, Agricultural
Revolution, Higher standard of living and the population explosion also continuously adding to
ecological & environmental pollution.

The Industrial Revolution: Industry requires energy, much of is secured from incomplete combustion
that releases pollutants of various types. Factories developed 'rapidly with smokestacks belching
contaminants into the air. The complex chemical processes of industry produce undesirable by products
and wastes that pollute land, water and air. Its mechanical processes often create dust, grime, and
unsightly refuse. Rapid & bulk use of natural resources for industrial production also cause imbalances
and pollutions.

Agricultural Revolution: The attempts to bring larger acreage of forest land under cultivation besides
use of increasingly higher doses of chemicals as fertilizer or insecticides have been seriously polluting
both the land and the sea

Higher standard of living: Mass production through industries with newer dimensions of competition
made people consume more than usual that tends to create increasing volume of waste. The left-outs of
foods, packing materials outdated dresses & automobiles etc increasingly adding to more and more
garbage and other refuse.

The population explosion based pollution: The ultimate time bomb in population is a speedup in
population Growth. Every additional person adds pollutants to land air and water although the amount
of these vital natural resources remains the same. The result is more intensive pollution of these existing
resources, unless mankind takes steps to reduce pollution.