Name- Ayushi Agarwal

Roll-Bba/40052/20
Sub-POM
BIT, Extension , lalpur Ranchi
 digital marketing

• Digital Marketing is basically about the businesses which are done

through internet. With the internet, a manufacturer or marketer can
offer his product or services to the world market. The customer can
view available product and services online and places the order
online. Payment can be done through credit card or debit card or
through net banking. Digital Marketing is a good source of buyers
as well as sellers. Sellers can sell their product round the clock
and around the globe through Digital Marketing. Seller gets a large
number of customers through Digital Marketing.
Types of digital marketing

• Digital Marketing can be of four types:-

Business to Customers (B2C)

Business to Business (B2B)
Customer to Customer (C2C)
1. Customer to Business (C2B)
 Requirements of Digital Marketing :-

The sellers as well as the buyers should be computer literate to operate digital marketing.
There should be availability of electronic devices such as computers, mobile phones, scanner, etc.
There should be availability of internet facilities with the buyers as well as sellers.
There should be proper stock and warehousing facilities for digital marketing.
There should be smooth supply chain and distribution system for digital marketing.
There should be proper logistics support for digital marketing.
Digital Marketing firms must support the customers to solve their problems.
Digital Marketing Firms must use the latest technologies.
• There should be top management support and co-ordination among different departments to make
digital marketing successful.
 Advantages of Digital Marketing:
Digital Marketing provides Global Reach to the manufacturers or sellers.
Digital Marketing eliminates the problem of Time Zone differences.
Digital Marketing reduces various costs of the company as the company need not have to open the shop and keep the
manpower.
Digital Marketing helps in consumer awareness as large number of customers are associated with Digital marketing.
Digital Marketing increases the sales and revenue of the firm as the firm can sell its product throughout the world.
Digital Marketing provides customer convenience as the customer can shop from their convenient place at any time.
Digital Marketing also provides convenience to the sellers as the seller need not have to worry about the selling of the
product and the payment form the customers.
Digital Marketing helps in expanding the business and market.
• Digital Marketing helps in covering the entire potential market and customers.
Thank you