A Business Plan submitted to the Department of Commerce on starting and

building a business.

By: Sujan Jasmin Kujur

B.COM 1st Semester
Roll no:27
Submission date:18/11/2023

NORTH BENGAL ST. XAVIER'S COLLEGE

RAJGANJ CAMPUS
INTRODUCTION:

• BUSINESS ! WHAT IS BUSINESS? FOR SOME PEOPLE IT CAN BE

CONSIDERED A WORD, BUT FOR SOME PEOPLE IT IS THEIR WAY OF
LIVING. OUR BUSINESS IS FOCUSED ON THE ANIMALS. IT IS
FOCUSED ON THE ANIMAL INDUSTRY WHICH THE PEOPLE IN
NOWADAYS ADORE TOO MUCH. ME BEING ONE OF THOSE PEOPLE
THOUGHT OF CREATING MY THOUGHT INTO A BUSINESS. A
BUSINESS IN ALL MEANS WHICH I LIKE DOING AND ALSO
SOMETHING WHICH CAME WITH LOTS OF CONSIDERABLE
THOUGHT.

• OUR BUSINESS WILL BE SELLING PETS AS IN ANIMALS ALONG

WITH THE FOODS OR DAILY REQUIREMENTS OF THOSE KINDS OF
PET ANIMALS WHICH WE WILL BE DOING BUSINESS WITH. THERE
ARE MANY THINGS THAT WE NEED TO DO AS IN VETS
CHECHUPS AND OTHER HYGIENIC PROCEDURES. IT REQUIRES A
LOT OF PLANNING AND THE FULL COOPERATION OF ALL
THE EMPLOYEES.
PROBLEMS:

• Number of products available in market. Determining which

one has potential and making the best combination for the
customers.

• Covid year was the most unexpected time in which many

businesses were affected. So that something like that
happens again there needs to be some solution.

• Selecting products and at the perfect price for the customers.

• Doing our own homework and connecting the links for

the growth of the business
SOLUTIONS: • Understanding which products are
resonating with shoppers and identifying
potential buyer drivers.

• Planning for the future when you’re not

sure what to expect after an unusual year.

• Understanding which innovative products

make sense for your customers.

• Differentiating yourself with benchmarks

and data-based findings.

• Gaining industry data while keeping your

data secure from big box retailers.
TARGET MARKET:

The target market for this pet store business plan is primarily comprised of adults
aged 25-45, with a gender split of 70% female and 30% male. The majority of
these customers have an average household income of between ₹30,000 and
₹80,000 and are well-educated, college-educated individuals. Over half are
married, and 30% have children. Most importantly, 50% of this demographic
owns one or more pets. This target market is located primarily in urban and
suburban areas and is highly likely to frequent pet stores for their pet needs.

• Age: 25-45

• Gender: 70% Female, 30% Male

• Income: ₹30,000 – ₹80,000

• Location: Urban and suburban areas

• Education: College educated

• Marital Status: Married

• Children: 30% with children

• Pet Ownership: 50% own one or more pets

PRODUCTS:
Our pet store, Petland, is a one-stop shop for all pet needs. We offer various pet supplies and services, from pet food and toys to grooming and veterinarian services. We
provide a comfortable and welcoming atmosphere for pets and pet owners, as we strongly believe in providing an enjoyable shopping experience.

Our products include:-

• Pet food (dry, wet, and raw)

• Pet toys

• Pet accessories (collars, leashes, beds, etc.)

• Grooming services

• Vet services

• Aquatic products

• Pet treats

• Pet supplies (shampoo, brushes, etc.)

• Pet health products (vitamins, supplements, etc.)

OPERATIONS:

• Product Procurement: Procuring a wide range of pet food, supplies, and other items necessary to operate a successful pet store. This includes researching and selecting
vendors that offer quality products at a competitive price.

• Product Storage and Inventory Management: Creating a system for stocking and managing the pet store’s inventory to ensure that the right products are always readily
available for customers.

• Staffing: Recruiting, hiring, and training a team of knowledgeable and friendly employees who are passionate about pets and customer service.

• Customer Service: Creating an environment where customers feel welcomed and are offered the highest quality of customer service.

• Marketing: Develop a marketing strategy to attract new customers and build brand loyalty among existing customers.
MARKETING ACTIVITIES:

• Branding: Develop a unique brand identity for the pet store, including logo, colors, and slogan.

• Advertising: Utilize both traditional and digital advertising channels, such as radio, print, television, and social media, to reach potential customers.

• Public Relations: Implement a public relations strategy to improve the pet store’s reputation and visibility through media coverage, press releases, events, and other
activities.

• Website: Develop a website to showcase the pet store’s products and services as an online pet store and also to provide information and resources to potential
customers.
MARKET SEGMENTATION:

• Pet Owners: Our primary target market will be pet owners. We will focus on providing pet owners with quality products for their pets and
helping them give their pets the best possible care. We will target pet owners in the local area, as well as those who are willing to travel to
our store.

• Veterinarians: Our secondary target market will be veterinarians. We will work with local veterinarians to provide them with pet supplies and
specialty items. We will also work with them to provide pet owners with advice and guidance on providing their pets with the best possible
care.

• Pet Breeders: Our third target market will be pet breeders. We will provide pet breeders with the products they need to raise healthy and
happy pets.

• Pet Grooming Services: Our fourth target market will be pet grooming services. We will provide grooming services with the products they
need to keep their customers’ pets looking and feeling their best. We will also advise and guide you on providing the best possible pet
grooming services.
FINANCIAL PROJECTION:

This simple business plan example for a small retail pet store is projected to
generate a net profit of ₹2,00,000 in the first year. Other financial highlights are
as follows

• The initial start-up cost of ₹1,00,000

• Operating break-even point of ₹80,000

• Average monthly revenue of ₹20,000

• Total expenses of ₹12,000

• 5-year cumulative net profit of ₹4,80,000

KEY TEAM AND ROLES:

The management team of the pet store business plan will include the following key members:

• Owner/Founder: The owner will be responsible for overseeing the day-to-day operations of the pet store, setting and achieving sales goals, and ensuring that all
financial objectives are met.

• Store Manager: The store manager will be responsible for managing the store operations, including hiring and training staff, inventory and cash management, customer
service, and merchandising.

• Pet Care Specialist: The pet care specialist will be responsible for providing pet care advice to customers, as well as ensuring that all of the pet store’s products are
properly stored, labeled, and cared for.

• Financial Officer: The financial officer will maintain the pet store’s finances and prepare financial statements.

• Marketing Director: The marketing director will create and execute marketing campaigns to attract new and retain current customers.

• Maintenance Technician: The maintenance technician will keep the pet store’s building and equipment in good condition.

• Customer Service Representative: The customer service representative will be responsible for providing excellent customer service to all customers, including
answering questions and resolving any customer complaints.