E Marketing Vs Digital

Marketing
Prof. Nashaat ElGhitany Lecture Notes
MARKETING INFORMATION SYSTEMS
E-marketing

 E-marketing refers to electronic marketing techniques that aim to

engage with customers for better brand recognition and higher
profits.
 It typically uses platforms like social media or blogs that allow for
communication with their target audience rather than those that
are static and not targeted, like a billboard next to a highway.
Instead, marketers want to narrow their audience using online
analytics and interact with them through social media, emails and
blogs.
 Since e-marketing uses technology to advertise, it's considered a
subset of digital marketing that focuses on the internet instead of
all digital platforms.
E Marketing (continued)
 The goal of e-marketing is to build a relationship with
customers through online engagement.
 Many e-commerce businesses use e-marketing because
they only exist online, which may make it more difficult
for customers to find them. By devoting their efforts to e-
marketing, these businesses gain reviews, likes and
shares on social media and a devoted customer base
through customer interaction
 Most e-marketing takes place online so that businesses can
interact with customers from all over the world, which is
especially useful for e-commerce shops or other businesses
that offer shipping services.
E-MARKETING MEDIA EXAMPLES
 Website pop-ups: A business may put pop-up ads on their
website for shoppers to sign up for newsletters or use
discount codes. While this technique doesn't involve
interacting with customers directly, it gives them the
option to further communication through other means.
 Blogs: Blogging allows customers to learn more about a
brand and interact with the business or other customers in
the comments section. A business may also share their
blogs on social media to start conversations with
customers about relevant topics, which can range from
buying guides to a business's reaction to current events.
E-MARKETING MEDIA EXAMPLES
(continued)
 Social media ads: Ads on social media platforms often target potential
customers based on their browsing history and interests. These ads may
function like social media posts and allow people to share them, leave
comments or follow the business's page for more content.
 Online reviews: Product reviews are an effective way for businesses to
connect with their target audience. Potential customers may trust the
reviews of people with similar interests, and businesses can address concerns
and thank customers for their purchase in the review section of many
websites.
 Email campaigns: Customers usually sign up for email campaigns that interest
them, which makes this marketing technique useful for interacting with loyal
customers. Businesses can send product updates and deals to their current
customers, plus discount codes for referring new customers.
Digital marketing
 It includes all types of electronic marketing techniques,
including e-marketing.
 Digital marketing techniques focus on spreading brand
recognition through multiple electronic platforms
without the expectation of customer interaction in
return.
 Digital marketing may take place online, such as
through social media or search engines, or offline
through electronic ads on billboards or commercials on
radio stations.
Digital marketing (Continued)
 The goal of digital marketing, however, is usually to
expand brand recognition.
 This means digital marketing efforts rarely focus on
customer interaction with their ads because their goal is
to spread information about their goods and services to as
many people as possible. Many popular companies become
household names with this technique, and this familiarity
can influence the shopping choices people make.
 Depending on how digital marketing is used, ads can appear on internet
platforms, like apps and search engines, or on physical platforms, like
billboards. This gives digital marketing greater flexibility in the different ways
a marketer can advertise, but only people who are in a specific area or use a
certain app, search engine or website can see those ads.
DIGITAL-MARKETING MEDIA EXAMPLES
 Electronic billboards: These billboards display digital ads that are visible at
night and easy to change. Electronic billboards often advertise local
businesses that are necessary or niche with the intention of increasing
customer loyalty and familiarity since customers may shop more frequently
at businesses with which they are familiar.
 Television commercials: Another digital marketing technique that can be
local or widespread are TV commercials. These commercials may be relevant
to the channel on which they appear, like an ad for a new toy on a children's
cartoon channel. Often, businesses create their TV ads based on customer
location, age or broad interests.
 Push notifications: Push notifications on smartphone apps are one way
digital marketers continually remind people of their offerings. While this
method rarely results in new customers, it keeps a business relevant to
current customers with discounts, cart reminders and shipping notifications
DIGITAL-MARKETING MEDIA EXAMPLES
 In-app ads: Ads within an app are another form of digital
marketing that can increase a brand's customer base. A
business displays its ads on apps that offer similar goods and
services to the business. This method narrows the target
audience more than other forms of digital marketing but
doesn't consider other interests of the customer.
 Search engine ads: Marketers may use search engine ads to
target potential customers browsing for a specific product.
This form of digital marketing relies on shoppers knowing what
item or service they want and being interested in the item or
service the business offers. This technique targets a very
specific audience through SEO instead of location, interests or
other identifiers.
Major Differences between Digital and
e- Marketing
 Customer interaction vs. brand recognition
 Online vs Offline
 Specific audience vs. broad audience
 E-marketing campaigns typically target specific audiences using advertisements
that align with their interests.
 digital marketing, the target audience is often broader in terms of interest. Local
digital marketing ads in malls or on billboards market to people of a certain
geographic location and expect some of them to be interested in the products or
services being offered.