AGRI-TOURISM

GROUP-1
 DEFINITION

refers to an enterprise at a
working farm, ranch or
agricultural plant conducted
for the enjoyment of visitors
that generates income for the
owner.

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OTHER
DEFINITION
Agricultural Tourism refers to the
act of visiting a working farm or
any horticultural or agricultural
operation for the purpose of
enjoyment, education, or active
involvement in the activities of the
farm or operation that also adds to
the economic viability of the sites.

This Photo by Unknown author is licensed under CC BY.

 Experiences and Activities
in Agri-Tourism

• Farm Tours

Experience the daily life of a farmer

by taking a guided tour of a working
farm.

Learn about different farming

practices and techniques.

Get hands-on experience with

planting, harvesting, and caring for
crops.
This Photo by Unknown author is licensed under CC BY-NC.
• Fruit Picking

Enjoy the fresh air and beautiful

scenery while picking your own
fruits.
Learn about different fruit varieties
and their cultivation.
Take home the fruits you picked as
a delicious souvenir.
• Participation in Agricultural
Activities

Engage in various agricultural activities such

as animal feeding, milking cows, or shearing
sheep.
Learn about animal husbandry and the care of
livestock.
Gain a deeper understanding of the
agricultural industry and its importance in the
local economy.

This Photo by Unknown author is licensed under CC BY-SA-NC.

 The Merge
• The merge of agriculture and tourism,
often referred to as agrotourism. Has
historical roots in rural areas where
farming practices and natural
landscapes became attractions for
visitors. This has been formalized
through the development of Rural Agro-
tourism (RA).

This Photo by Unknown author is licensed under CC BY-SA.

 Global Origins
• Early Traces: Evidence suggests links
between agriculture and travel as far back as
ancient civilizations. Pilgrimages to sites of
religious significance often involved
experiencing local agricultural practices and
products.

• Modernization and Leisure: The Industrial

Revolution and rising incomes in the 19th
and 20th centuries fueled travel for leisure.
Visits to rural areas to witness and participate
in agricultural life became popular,
particularly in Europe and North America.
 • Post-War Growth:

After World War II, agritourism

gained momentum as a way to
revitalize rural economies and
preserve cultural heritage.
Governments in various
countries offered support and
regulations to encourage
responsible development.

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 Philippine
Context
• Indigenous Practices:
Traditional Filipino communities have
long integrated tourism with their
agricultural way of life, offering
visitors homestays, cultural
experiences, and locally-sourced food.

• Legislative Recognition:

The Republic Act No. 9593, or the

Tourism Act of 2009, acknowledges
the potential of agritourism in its
Section 14, which encourages its
development alongside farm tourism
and ecotourism.
This Photo by Unknown author is licensed under CC BY-SA-NC.
• Recent Developments:
In recent years, the Philippines has seen a surge in
agritourism initiatives, driven by factors like:

• Growing interest in sustainable tourism and

farm-to-table experiences.
• Government programs supporting rural
development and entrepreneurship.
• Rise of online platforms showcasing unique
agritourism offerings.
The importance the two
departments merging into one
• Agritourism presents a unique opportunity to
combine aspects of the tourism and agriculture
industries to provide a number of financial,
educational, and social benefits to tourists,
producers, and communities.

• Agritourism gives producers an opportunity to

generate additional income and an avenue for
direct marketing to consumers.

• It enhances the tourism industry by increasing

the volume of visitors to an area and the length
of their stay.
REFERENCES
• National Agricultural Library:
https://www.nal.usda.gov/human-nutrition-and-food-safety/local-food
s-and-communities/agritourism
• Agritourism Overview - The National Agricultural Law Center:
https://nationalaglawcenter.org/research-by-topic/agritourism-2/
• Chapter 1. History and Overview – Introduction to Tourism and
Hospitality in BC: https://opentextbc.ca/introtourism2e/
• Republic Act No. 9593:
https://www.officialgazette.gov.ph/2009/05/12/republic-act-no-9593-s-
2009/