Professional Documents
Culture Documents
• Example:
Baby, you’re a firework. John Mayer’s song “Your body is a wonderland”
• Components in metaphor:
1. Tenor, the concept of being actually discussed
2. Vehicle, the thing to which it is compared.
3. Connecting verb, “to be” is the common connecting verb.
4. Grounds, the relationship between the topic and the vehicle.
Example
Time is Money
Time: the tenor
Is: the connecting verb
Money: the vehicle
Ground: valuable
Structural metaphor
STRUCTURAL METAPHORS are abstract metaphorical systems in
which an entire (typically abstract) complex mental concept is
structured in terms of some other (usually more concrete) concept.
• example:
The war metaphor:
1. Your claims are indefensible.
2. He attacked every weak point in my argument.
ORIENTATIONAL METAPHORS
ORIENTATIONAL METAPHORS give concepts spatial orientation by
associating an abstract knowledge area with some aspect of experiential
knowledge grounded in how human beings understand their orientation
in physical space, i.e. up vs down, front vs back, etc.
• Example
1. MORE IS UP; LESS IS DOWN: Speak up, please. Keep your
voice down, please.
HEALTHY IS UP; SICK IS DOWN: Lazarus rose from the dead.
He fell ill.
2. These people have very high standards.
3. I tried to raise the level of the discussion.
Ontological metaphors
ONTOLOGICAL METAPHORS help structure our understanding
of abstract concepts and experiences, such as events, activities,
emotions, ideas, etc., in terms of our experience with actual
physical objects and substances in the real world.
• 3 types of ontological metaphors:
1. Container metaphor
2. Entity metaphor
3. Substance metaphor
Container metaphor
• A containment metaphor is an ontological metaphor in which some
concept is represented as:
Having an inside and outside, and
Capable of holding something else.
• Examples:
1. I’ve had a full life.
2. Life is empty for him.
Entity metaphor
• Synecdoche
as a means of expressing a “whole” entity or idea in a rhetorical way by utilizing
a part of it. This is effective for readers in that synecdoche allows them to think
of an object or idea in a different way, in terms of the representation of its parts.
• Metalepsis
Generally, it is employed in a literary text to develop symbolism and metaphor,
by giving profound meanings to ideas and objects. By using metalepsis, the text
shows deeper and hidden meanings, and therefore draws the attention of readers.
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