ETHICS CASE STUDY -

GROUP A
Opportunity Knocking with Troubles & Dilemmas
Introduction
POLLuIN - at Cross Roads

Meets Bobby in Venture Connect Fair with a Great Deal for Expansion of Business

Un resolvable Clashes in Values

Ethical Dilemmma's

Business Expansion / Money or Values / Employees

Important Stakeholders
✶ Initial Investors - who supported
POLLuIN
✶ Diversified Hard Working
Employees of POLLuIN
✶ Local Community - Oak Cliff
✶ Sam's Partner - Claude(Although
not directly involved in
Business)
Ethical Issues & Dilemma's In POLLuIN
✶ Moving the company to University Park - Leads
to lack of Diversity & Inclusion.
✶ Potential Impact of this move on the local
Community & raises ethical questions about
Sam's Corporate Social Responsibility
✶ Sam's Value completely conflicts with Bobby's
behavior and values
Ethical Issues & Dilemma's In POLLuIN
✶ Should Sam publicly disclose his sexual
Orientation.
✶ Is Private life & affairs affecting the business.
✶ Overall Reputation of POLLuIN due to
partnering with investor (Bobby) known for
controversial Behavior
✶ Sam's Personal Value & Commitment to
DIVERSITY conflicts with Bobby's views
✶ Ethical tensions between Individual values &
business decisions are central to the case.
External Environmental Factors
✶ Sam's Company is a Public opinion
polling company
✶ It involves People and ever changing
technology and powerful data
✶ This significantly impacts company's
operations,growth and ethical
consideration
External Environmental Factors
Companies & Businesses involving ever evolving
technology requires heavy investments in
technology & Research

These factors can empower POLLuIN or

Challenge the existence of POLLuIN
Consumer's Bargaining
Power - Porter's Five
Establishing a reputable polling company with access to a
diverse and engaged respondent pool requires significant
resources, expertise, and time.

Suppliers refer to the sources of data and respondents.

Public opinion polling companies rely on various sources,
including social media and online platforms, to gather
respondent data.

If a polling company, like POLLuIN, offers specialized

services or access to a valuable respondent database,
clients may have limited alternatives with similar
capabilities.
Porter's Five Analysis
✶ The threat of substitutes is moderate, and consumers do not have a
wide array of equally effective alternatives.
✶ The availability of these sources and the willingness of individuals
to participate can influence the cost structure and effectiveness of
polling.
✶ While there are alternative methods for gathering data, such as
online surveys or in-person interviews, reputable polling
companies like POLLuIN offer specialized services and
methodologies that provide unique insights .
Alternatives Available to SAM
✶ Accepting Bobby's offer of $5 Million is much needed capital
for expansion of POLLuIN's expansion and repayment of
loans
✶ Negotiation might enable Sam to strike a balance
between securing funding and preserving the company's
integrity.
✶ Sam could explore the possibility of securing
investment from other sources or individuals who align
more closely with POLLuIN's values.
Negotiate the Terms
Commence by initiating candid and
transparent conversations with the diverse
team at POLLuIN.
Their feedback will be valuable in shaping the
negotiation strategy.
Consult legal and moral advisors to
comprehend the legal consequences and ethical
considerations of negotiating with Bobby
Panzer.
Negotiate the Terms
✶ These experts can offer guidance on how to structure the agreement to
correspond more closely with POLLuIN's principles.
✶ Moreover, Pinpoint the fundamental values and principles that are non-
negotiable for POLLuIN.
✶ Commence by initiating candid and transparent conversations with the diverse
team at POLLuIN and how important they are for POLLuIN's success and
their proven acheivements.
✶ Determine which aspects of the agreement with Bobby Panzer can be adjusted
to better align with these values while still attaining the necessary funding.
 References
✶ Broussard, S. L. (2007). The copyleft movement:
creative commons licensing. Communication Research Trends, 26(3), 3.
✶ Bucchi, M., & Trench, B. (Eds.). (2021).
Routledge handbook of public communication of science and technology.
Routledge.
✶ Haddix, M. M. (2015). Cultivating racial and
linguistic diversity in literacy teacher education: Teachers like me.
Routledge.
✶ Jhangiani, R. S. (2017). Open as default: The future
of education and scholarship. Open: The philosophy and practices that