PSYCHOLOGY

PROJECT

B.COM 1A
 WHAT IS MOTIVATION ?
 TYPES OF MOTIVATION
 TECHNIQUES TO INCREASE
MOTIVATION
 MASLOW’S HIERARCHY NEED
THEORY
 X&Y THEORY
 ALDERFER’S ERG THEORY
 SUMMARY
 CASE STUDY
Gupta ltd. was founded in 2000, with the aim of becoming the most
Trustable company at times. And they were successful in achieving their
goal. Since then they became the leading market capturers in wooden
furniture. But in recent few years, the sales of the company has started
declining. And when they analyzed the business environment they found
that the trust they had earned in past years is losing because their
products did not match the quality standards.
Chaitanya, a Manager was appointed to check out the reason behind the
low quality products. On inspecting, she realised that the employees
were not working efficiently due to lack of motivation. Following
observations were made by her:
Prerna lacked financial motivation;
Jyoti lacked social needs;
Dinesh lacked esteem needs.
Chaitanya then informed Stuti, the CEO of the company regarding the
needs of the employees. Stuti made certain decisions which satisfied the
needs of the employees. Employees were really happy and satisfied the
changes and thus the company started growing again.
MOTIVATION
Motivation is derived from the word
'motive', which denotes a person's needs,
desires, wants, or urges. It is the process of
motivating individuals to take action to
achieve a goal. The psychological elements
fueling people's behavior in the context of
job goals might include a desire for money.
TYPES OF
MOTIVATION
POSITIVE MOTIVATION : Positive motivation
is when a person wants to pursue a certain
outcome to gain a reward, instead of to avoid
something negative.

NEGATIVE MOTIVATION : Negative

motivation is behavior that is motivated by
anticipation or fear that an undesirable outcome
will result from not performing.
TECHNIQUES TO INCREASE
MOTIVATION
NON –
FINACIAL
FINANCIAL
MOTIVATORS
MOTIVATORS

BONUS RECOGNITION

SHARES STATUS

COMMISSION PARTICIPATION
MASLOW’S NEED
HIERAECHY THEORY

SELF
ACTUALISATION
NEEDS
ESTEEM NEEDS

SOCIAL NEEDS

SAFETY NEEDS

PHYSIOLOGICAL
NEEDS
ALDERFER’S ERG THEORY

EXISTENCE RELATEDNESS GROWTH

NEEDS NEEDS NEEDS

BASIC SURVIVAL REALTIONSHIP

CREATIVE
OF HUMAN WITH OTHER
EFFORTS TO GROW
BEINGS PEOPLE
THEORY X THEORY Y

WORK IS
AVOID WORK
NATURAL

MUST BE SELF
CONTROLLED DISCIPLINED

AVOID SEEK
RESPONSIBILITY RESPONSIBILITY

GOOD DECISION
SEEK SECURITY
 CONCLUSION
Employee motivation is very important for
a successful organization, so the company
should focus on it in order to stay
competitive in the market and avoid some
problems such as employee high turnover
that will affect the business. Thus, effective
motivational techniques should be practiced
at the workplace
THANK YOU
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