WRITING THE FEASIBILITY

STUDY
CHAPTER 1
PROJECT BACKGROUND
INDUSTRY ANALYSIS
Describes the industry in general (e.g garments,
shoe, gaming) and your topic in particular.
Assesses the present condition, future
potential and any factors such as trends
Make a PEST Analysis
Political
Economic
Social
Technological
Key success factors that make this industry
attractive / unattractive
Special issues such as government
regulations or special problems common to
this industry.

(make sure to provide information for each

bullet)
DESCRIPTION OF THE PROPOSED
PROJECT
Describes the concept of the product or
service
Detailed description of the unique features
of the product / service
COMPANY Name and Logo
Identifies the name of the company
Brand or trade names associated with
products.
Explanation of logo, its colors and features.
Preferably with tag line
Catchy, relevant, good taste in color choices
PRODUCT Name and Logo
Identifies the name of the product
Name and logo should be clearly associated
with the product/service
Explanation of logo, its colors and features.
Preferably with tag line
catchy, relevant, good taste in color choices
LOCATION
Identify the main place of business, offices
or branch locations

Brief description of the location

Provide a vicinity map which is clear and

properly labeled
Corporate Mission, Vision and
Objectives
Nature and philosophy of the business
Quality, price, service, customer
relationships, management style, employee
relations
Corporate style, image
Social and community image
Growth and profitability goals
Vision statement
Answers the question “what do we want to
become?”
Vision is a possible and desirable future
state of an organization
(Desired End-State) A one-sentence
statement describing the clear
and inspirational long-term desired change
resulting from an organization or program’s
work.
SAMPLE VISION STATEMENT
Our vision at Fung Wung's Cooking House
is to develop the Number 1 Chinese
Restaurant in the Townsville and
Surrounding Area, that will use the freshest
ingredients and show case Chinese Cuisine,
that will be so sought after, every night our
restaurant will be booked out and our
feedback from our customers will be 5 out
of 5.
Macy's: "Our vision is to operate Macy's
and Bloomingdale's as dynamic national
brands while focusing on the customer
offering in each store location."
Microsoft: "A personal computer in every
home running Microsoft software.”

Avon: "To be the company that best

understands and satisfies the product,
service and self-fulfillment needs of women
— globally."
Mission statement
Are enduring statements of purpose that
distinguish one business from other similar
firms.
A mission statement identifies the scope of a
firm’s operations in product and market terms.
It answers the question “what is our business?”
A clear mission statement describes the values
and priorities of an organization.
(What You Do): A one-sentence statement
describing the reason an organization or
program exists and used to
help guide decisions about priorities,
actions, and responsibilities.
A good mission statement addresses
several questions:
What are the opportunities or needs that the
company addresses?
What is the business of the organization?
How are these needs being addressed?
What level of service is provided?
What principles or beliefs guide the
organization?
SAMPLE MISSION STATEMENT
Nike: To bring inspiration and innovation
to every athlete in the world.

Starbucks: To inspire and nurture the

human spirit – one person, one cup and one
neighborhood at a time.
Amazon: To be the most customer-centric
company in the world, where people can
find and discover anything they want to buy
online.
eBay:Provide a global trading platform
where practically anyone can trade
practically anything.

Intel: Delight our customers, employees,

and shareholders by relentlessly delivering
the platform and technology advancements
that become essential to the way we work
and live.
Objectives
Marketing Objectives

Financial Objectives
Developing project ideas
Business environment
Import and export figures
Available skills
Local raw materials and resources
New technology and developments
Inter-agency opportunities
Industry studies
Development plans
Old projects