SOCIAL MEDIA

BOTS
PRESENTATION BY:
• UMER SHAFIQ
• AQIB KALEEM
• BURHAN ALI
• ABDULLAH MEHMOOD
OUTLINES:

 Introduction
 Disadvantages
 Advantages
 Increase in Demand
INTRODUCTION

 Automated programs used to engage in social media

 Behave in an either partially or fully autonomous fashion
 Often designed to mimic human users
 Sizable percentage of all accounts on social media
Animation:
DISADVANTAGES:

 Affect Financial Market

 Artificially Increasing Popularity
 Privacy Issues
Affect Financial Market:

 Social media bots have the potential to manipulate the

financial market as well. For illustration, bots can spread
good or bad news about a company or brand to control
prices of the stock.
Artificially Increasing Popularity:

 When a social media account possesses thousands or millions of

followers, it can easily stand out from a crowd. This makes people
perceive an account as important of famous. The most obvious
intention of using social media bots by an immoral person is to
become more popular or influential on the network. These bots can
magically boost the followers of an account, likes and even
comments on a post.
Privacy Issues:

 Social media bots are prevalent on social media and are used to steal
data, send spam and launch distributed denial-of-service (DDoS)
attacks that help cybercriminals gain access to people’s devices and
networks.
Advantages :

 Chat bots work for marketers

 Uses of Social Media Bots
 Enhance marketing
 Examples
What chat bots can do for marketers:

 Engaging in meaningful in-depth dialogue.

 Handling complex Q+A interactions that are best left to a trained
employee.
 Dealing with angry customers (AI-generated platitudes only
exacerbate the problem.
Uses of Social Media Bots:

 Chat bots are the first step to simple 24/7 customer service, guiding clients
on social media channels and apps.

 Information automatons that alert followers to breaking news on topics

you’re interested in.

 A Word automaton that makes learning new words easier for example in
apps like Duolingo.

 A survey version that allows you to send customer surveys.

 A Twitch bot that lets followers process song requests on the live-streaming
platform for gamers and other lifestyle casters .
Enhance marketing:
For marketers, a benefit of social media bots is that they can use them
to engage with the customer and complete an end-to-end interaction –
from enquiry to sale and payment – in one place and through one
account. This applies to popular messaging apps such as:
 Facebook
 WeChat
 Viber
 WhatsApp
Examples:

 Welcoming visitors to a social media site.

 Booking an appointment for an in-store service such as a haircut or facial.

 Providing basic information such as times when products may be booked in for
service and repairs.

 Answering common questions such as the pricing of popular products.

 Notifying consumers of special offers.

 Guiding customers through a simple product-purchase process.

 Conducting a basic Q+A to resolve common problems.

Increase in Demand:

 Reasons
 Business Administration
 Chart Diagram
 Conclusion
Why their demand is increasing?
Nowadays, everyone is busy to earn and run their kitchen. Half of the
community is physically working but the other half is using online
networking system (Social Media) to earn.
As the users have increased on these networks, other tools are also
increased for a friendly working system.
Business Administration:
 Consider, a person in virtually running his business of selling
products online, due to his best selling and reviews got him
thousands of followers with the passage of time.
 In starting, he only had to deal with 3-4 customers weekly, but now
he have gained thousands of them and every client needs his query
to be answered as fast as possible.
 So, now the user have to use some tools to generate answers of the
queries, which is only possible by a robot, who can communicate
with the person to the other side easily and will save time.
Chart Diagram:

 Here is a chart, for easily understanding the concept of Marketing

and why the demand of bots have been increased from the past few
years
Conclusion:
 As the demanding of these bots have been increased in social media
purposes, these tools will also increase in the future to make it more
user friendly.
 The Future is Media Marketing Communication, people will set
up their own businesses and will require tools to run it
professionally.
Thanks For watching