MARKETING

MANAGEMENT
RULES

PERKULIAHAN DILAKUKAN 16
DISETIAP PERTEMUAN TERDAPAT DISETIAP PERTEMUAN TERDAPAT
KALI BAIK DILAKUKAN SECARA
KUIS KECUALI INDUSTRIAL KASUS KECUALI KULIAH
SINKRONUS MAUPUN
EXPERT WEEK INDUSTRIAL EXPERT WEEK
ASINKRONUS

PENILAIAN DIDASARKAN PADA :

KASUS DIKERJAKAN
PERKELOMPOK KEMUDIAN HASIL
DISKUSI, PERWAKILAN
KELOMPOK DAPAT MENGUPLOAD
KE LMS SEBELUM PERKULIAHAN
DIMULAI
• Kuis 1 – 15% (CLO 1)
• Kuis 2 – 15% (CLO 2) MAHASISWA BERHAK MENGIKUTI
• Kuis 3 – 15% (CLO 3)
UJIAN JIKA KEHADIRAN DIATAS
• Case – 25% (CLO2)
80%
• Tugas/Ujian – 30% (CLO3)

2
TIM TEACHING

Dr. Maya Ariyanti Indrawati, Ph.D Dr. Teguh Widodo

(MYY) (IWI) (TGW)

Fandi Tjiptono, Ph.D Dr. Adhi Prasetio

(FTO) (AHP) 3
1. Solomon, Michael R, Greg W Marshal, and Elnora W Stuart, (2022), Marketing: Real people, Real Choices, 11th Edition, Pearson Education; US
2. Kotler, Philip; Kevin Lane Keller; and Alexander Chernev (2021). Marketing Management. 16th Global Edition. Pearson Education: Edinburgh
Gate
3. Keith A. Quesenberry dan Messiah College, (2019), SOCIAL MEDIA STRATEGY, 2nd Ed., ROWMAN & LITTLEFIELD
4. Frost, Raymond, Alexa K Fox and Judy Strauss, (2019). e-Marketing, 8th Ed., Routledge, New York
5. Chaffey, Dave and Ellis-Chadwk, Flona (2015). Digital Marketing, Strategy Implementation and Practice, 6th Edition. Pearson Education :
Edinburgh Gate
6. Indrawati, Fagar Fertiwi Fardah Tunisa Ahmad; (2021); Analysis of MSMEs Instagram Ads Promotions in Indonesia: A Study in Katma, Native,
Brader MKR, and Cathcy MSMEs; Vol. 11 No. 2 (2021): Italienisch
7. Benidictus Prastowo Jati Mahendratmo and Maya Ariyanti, (2019); ANALYSIS OF E-MARKETING MIX TO CONSUMER PURCHASE DECISIONS
TRAVELOKA; Asian Journal of Management Sciences & Education Vol. 8(1) January 2019
8. WORKSHOP CUSTOMER SERVICE EXCELLENCE, 2021, https://ibm.rg.telkomuniversity.ac.id/2021/06/14/workshop-customer-service-
excellence/
9. Pemasaran Digital untuk UMKM Desa Neglasari-Majalaya, 2019, https://ibm.rg.telkomuniversity.ac.id/2018/10/19/pemasaran-digital-untuk-
umkm-desa-neglasari-majalaya

REFERENSI
JADWAL
PERKULIAHAN

5
REGULER 30
Selasa, 20 Februari Selasa, 27 Februari
Session 4 – 8 Maret 2024 Selasa, 12 Maret 2024 Selasa, 19 Maret 2024 Selasa, 26 Maret 2024 Sabtu, 6 April 2024 Selasa, 16 April 2024
2024 2024

09.00-10.00 Introduction to Research and INDUSTRIAL WEEK Consumer Behavior Marketing Strategy: Evaluasi CLO 1 Brand Positioning Value Creation: Product
Marketing 5.0 Analitics in Segmenting & Targeting & Service
Marketing
Elemen Pemasaran

10.00-11.30 Rule and Task of Case: POSH: can the CASE: BodyGuard by Case: Repositioning and Case: NaMo: Case:The good thymes
Digital Marketing lady captain shine Sirona: time to explore diversification in crisis times: transformation from for a good time
Subject and rise? new frontiers? a case of ShakahariS by flagship to parent brand
Awadhpuri

Facilitator MYY IWI IWI MYY FTO MYY

Session Selasa, 23 April 2024 Selasa, 30 April 2024 Selasa, 7 Mei 2024 Selasa, 14 Mei 2024 Selasa, 21 Mei 2024 Selasa, 28 Mei 2024 Selasa, 4 Juni 2024 Selasa, 11 Juni 2024
09.00-10.00 Value Product : Value Delivery : Value Delivery : Communication: mass Communication: Communication: Social Media Marketing Management Evaluasi CLO 2 & 3
Pricing Goods (Plus Penelusuran Situs Personal (Plus (Plus mengaplikasikan media
Customer Experience Iklan) Penjualan) social) for Longterm Success:
Holistic and Global

10.00-11.30 Case: Serum: Case : ZeNXL express Case: Zepto-10 min Case: Advertising or Case: Al-Ain eye Case: Mentorrd EduTech: Case: From Local to
differential pricing of logistics: route grocery delivery branding: it is different centre: sales force charting new territories Global: the journey of
the Covid-19 vaccine optimization service evaluation dilemma through social media Suguna Food
marketing

Fasilitator IWI MYY IWI MYY IWI MYY IWI

6
PROFESIONAL 22
Session
Jumat, 23 Februari Jumat, 23 Februari
4 – 8 Maret 2024 Selasa, 12 Maret 2024 Selasa, 19 Maret 2024 Selasa, 26 Maret 2024 Sabtu, 6 April 2024 Selasa, 16 April 2024
2024 (Onsite) 2024 (Onsite)
17.00-18.00 Introduction to Research and INDUSTRIAL WEEK Consumer Behavior Marketing Strategy: Evaluasi CLO 1 Brand Positioning Value Creation: Product
Marketing 5.0 Analitics in Marketing Segmenting & Targeting & Service

Elemen Pemasaran

18.00-19.30 Rule and Task of Digital Case: POSH: can the CASE: BodyGuard by Case: Repositioning and Case: NaMo: Case:The good thymes
Marketing Subject lady captain shine Sirona: time to explore diversification in crisis times: transformation from for a good time
and rise? new frontiers? a case of ShakahariS by flagship to parent brand
Awadhpuri

Facilitator MYY MYY IWI MYY FTO TGW

Session Selasa, 17 Mei 2024 Selasa, 17 Mei 2024

Selasa, 23 April 2024 Selasa, 30 April 2024 Selasa, 7 Mei 2024 Selasa, 28 Mei 2024 Selasa, 4 Juni 2024 Selasa, 11 Juni 2024
(Onsite) (Onsite)
17.00-18.00 Value Product : Value Delivery : Goods Value Delivery : Communication: mass Communication: Personal Communication: Social Media Marketing Management Evaluasi CLO 2 & 3
Pricing (Plus Penelusuran Situs (Plus Penjualan) (Plus mengaplikasikan media
Customer Experience Iklan) social) for Longterm Success:
Holistic and Global

18.00-19.30 Case: Serum: Case : ZeNXL express Case: Zepto-10 min Case: Advertising or Case: Al-Ain eye centre: Case: Mentorrd EduTech: Case: From Local to
differential pricing of logistics: route grocery delivery service branding: it is different sales force evaluation charting new territories through Global: the journey of
the Covid-19 vaccine optimization dilemma social media marketing Suguna Food

Fasilitator IWI TGW AHP AHP IWI MYY MYY

7
EKSEKUTIF 48

Sabtu, 2 Maret 2024 Sabtu, 2 Maret 2024

Session 4 – 8 Maret 2024 Sabtu, 16 Maret 2024 Sabtu, 23 Maret 2024 Sabtu, 30 Maret 2024 Sabtu, 6 April 2024 Sabtu, 20 April 2024
(Onsite) (Onsite)
10:30 – 12:00 Introduction to Research and Analitics INDUSTRIAL WEEK Consumer Behavior Marketing Strategy: Evaluasi CLO 1 Brand Positioning Value Creation:
Marketing 5.0 in Marketing Segmenting & Targeting Product & Service

Elemen Pemasaran

12:00 – 13:00 Rule and Task of Digital Case: POSH: can the CASE: BodyGuard by Case: Repositioning and Case: NaMo: Case:The good thymes
Marketing Subject lady captain shine and Sirona: time to explore diversification in crisis transformation from for a good time
rise? new frontiers? times: a case of ShakahariS flagship to parent brand
by Awadhpuri

Facilitator MYY MYY IWI MYY FTO TGW

Sabtu, 8 Juni 2024 Sabtu, 8 Juni 2024

Session Sabtu, 27 April 2024 Sabtu, 4 Mei 2024 Sabtu, 11 Mei 2024 Sabtu, 18 Mei 2024 Sabtu, 25 Mei 2024 Sabtu, 15 Juni 2024
(Onsite) (Onsite)

10:30 – 12:00 Value Product : Value Delivery : Value Delivery : Communication: mass Communication: Communication: Social Marketing Evaluasi CLO 2 & 3
Pricing Goods (Plus Penelusuran Personal (Plus Penjualan) Media (Plus mengaplikasikan
Customer Situs Iklan) media social) Management for
Experience Longterm Success:
Holistic and Global

12:00 – 13:00 Case: Serum: Case : ZeNXL Case: Zepto-10 min Case: Advertising or Case: Al-Ain eye centre: Case: Mentorrd EduTech: Case: From Local to
differential pricing express logistics: grocery delivery branding: it is different sales force evaluation charting new territories Global: the journey of
of the Covid-19 route optimization service dilemma through social media Suguna Food
vaccine marketing

Fasilitator IWI TGW AHP AHP IWI MYY MYY

8
 9

THANK YOU