Pav Wow

PAMPER YOUR FEET

Pav Wow
PAMPER YOUR FEET
Presentation made by : Jigna Joisher Bhavesh Jagani Mitesh Punmiya Amar Pawar 19

INTRODUCTION

Pav Wow Pav Wow

is not just a shoe store. As the name suggests it not only offers

stylish, comfortable, and good quality shoes for your feet but also offers variety of foot care services in collaboration with leading foot care experts - THE THAI SPA.... offers variety of shoes and accessories for an entire family with

world class quality of foot care services inclusive of the latest Dr. Fish therapy for clean and beautiful looking feet......

WE ARE LOCATED AT
Bedi naka the most premium shopping area of Jamnagar-Gujarat.
The benefit of being at Bedi naka is not just that it is a commercial area but also that it is connected to the another shopping area popularly known as SUPER MARKET which is famous for Gujarati cloth handicraft as BANDHEJ/BANDHANI....famous with the tourists coming to Jamnagar.

DEMOGRAPHICS
At the time of the 2001 India census, Jamnagar had a population of 447,734. Males constitute 53% of the population and females 47%. Jamnagar has an average literacy rate of 70%, higher than the national average of 59.5%: male literacy is 75%, and female literacy is 63%. In Jamnagar, 12% of the population is under 6 years of age.

CULTURE
Most residents of Jamnagar are Gujarati and speak Gujarati language. A small percentage speak Kachchi language which is written in the Gujarati script but is not mutually intelligible with Gujarati. Kathiawadi Language (which is a variant of Gujarati) is widely used for day to day communication. Major communities include Satvara (Dalvadi), Ahirs (Yadav), Patels, Bhanushalis, Rajputs (Darbars), Mers, Jains, Lohanas etc.

ECONOMY
Jamnagar is today known as 'Oil City' because the world's biggest oil refinery belonging to Reliance Industries and a smaller one belonging to Essar Oil are located in Jamnagar. It was earlier known as 'Brass City', the city housing more than 5,000 large scale and 10,000 small scale units manufacturing brass items in and around the industrial estates of Shankar Tekari, Udhyognagar, M P Shah Udhyognagar and Dared. Jamnagar can also be economically divided into two parts due to its large scale employment into small scale industry people are self employed and there is also a class called is service class employed by the big companies like the reliance and Essar, presence of this service class in Jamnagar is now making it a more of a cosmopolitan city than the otherwise rural city.

PROPERTY
As Bedi naka being the most prime location of Jamnagar property rates are very high as compared to other areas in Jamnagar which can be approximately close to Rs.15000-Rs.18000 and property rentals are Rs.80 to Rs.100 per sq ft

BUSINESS MODEL
Chargeable carpet area (sq ft) Rent per sq ft per month Security deposit 3months Capex (per sq ft) Merchandise Advertising and marketing expense CAM Interest Miscellaneous Electricity Staff cost Administrative expenses Security expenses Depreciation Project capex (%) IT capex (%) VM capex (%)

Rs.
1500 80
2500 1.5cr

LAUNCH PLAN FOR

Pav Wow

On the auspicious day of dashera we are launching on of the most unique store of Jamnagar which we proudly cal Pav Wow but before the store opens for public there would be various promotional activities happening to create awareness about the store amongst the public.....these promotional activities will start a week before the launch Types of media vehicles used Outdoor media - street hoardings, hoardings at restaurants, theatres, mobile ads, bus backs, Print media - Ads in local news papers, magazines Radio ads Freebies like key chains will also be distributed Apart from the above pre launch activities some post launch promotional events will also be done in the first week a free pedicure of Dr.fish will be given to the customers in the second week a palmist would be deployed in the store for free consultation in the third week free nail art for all women entering the store.