The Community Investment

(CI) Approach
 Agenda
• Corporate social responsibility
(CSR)
• What is the Community Investment
(CI) approach?
• How CSR and CI are related
• Purpose of CI
• Social Enterprise
• Corporate community investment
• Why is senior leadership engagement
important to the success of any CI
program?
• CSR and Indigenous Peoples
What is CSR?
• CSR involves environmental, social, and
economic efforts
• Businesses knit themselves closely with
societal responsibilities
• Focuses on ethical power, community
impact, and ethics
• Improve long-term profits from
sustainability
• Encompasses both companies and the
public in social welfare
• Evolves with societal norms and global
issues
What is CSR?
Community Investment (CI)
approach?
• Shapes the community through philanthropy
and economic activities
• Combines business with community
concerns, attending to social and economic
development.
• Provides finances to social businesses and
projects with aim and profit
• Involves job training, education,
environmental, and cultural programs of
Indigenous communities
• Vulnerable to economic recessions but key
for long-term development
Relation between CSR and
CI
• CSR is a company's broad commitment to
ethical, environmental, and social
responsibilities.
• CI is a targeted effort under CSR to support
local community development.
• CI includes donations, sponsorships, and
community projects.
• CI demonstrates a company's tangible
commitment to its CSR policies.
 Purpose of CI

Strengthen Support
Enhance Corporate
Community Sustainable
Reputation
Relations Development

Encourage Complement
Drive Social
Employee Business
Impact
Engagement Objectives
Social Enterprise
• Dual Mission
• Revenue-Generating Activities
• Social Value Creation
• Innovative Solutions
• Stakeholder Engagement
• Sustainability and Scalability
• Community and Economic
Development
Corporate community investment
• Supports community well-being and sustainable
development
• Involves donations, volunteering, and partnerships
• Aligns with business goals to meet community
needs
• Prioritizes stakeholder engagement and trust
• Focuses on long-term, sustainable community
impact
• Emphasizes accountability through measurement
• Promotes innovation and collaboration for societal
solutions
Importance of Senior Leadership in CI

Direction and Resource Cultural

Vision Allocation Influence

Stakeholder Sustainability Innovation and

Confidence and Impact Support
CSR and Indigenous Peoples
Recognition of Inclusive
Rights Engagement

Support for
Cultural
Indigenous-led
Sensitivity
Solutions

Environmental Economic
Stewardship Opportunities

Transparency and
Accountability
References
• https://thecsrjournal.in/wp-content/uploads/2022/07/csr.jpg
• https://as2.ftcdn.net/v2/jpg/
04/79/28/61/1000_F_479286157_MvVgvJ3AGto5AidTljmF6SjS
VwGMXNam.jpg
• https://www.minneapolisfed.org/-/media/assets/articles/2020/what-
works-in-community-investment-the-power-of-connection/what-
works-in-community-investment-the-power-of-connection-key.png
• https://www.cameconorth.com/uploads/media_library/5-Pillars-Of-
Strategy_(3).png
• https://www.adecesg.com/assets/img/The-Corporate-
Responsibility-Pyramid_20210723.jpg
• https://www.3blmedia.com/sites/default/files/styles/carousel_2x/
public/images/Screen_Shot_2017-12-06_at_3.49.28_PM.png
• https://windsorlawcities.ca/wp-content/uploads/2022/09/image.png
• https://www.shareable.net/wp-content/uploads/2013/08/
upload_inline_8510_images_Community_Investment.jpg