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  • Aggregate Market Factors

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    sunjukchakma007
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    The document discusses several aggregate market factors including category size, growth, product life cycle, sales cyclity, seasonality, and profits. It provides examples for each factor, such as the two-wheeler industry in Bangladesh projected to grow at 9.44% annually to $2.74 billion by 2027. It also discusses how Botswana tourism sales peak during the dry season and are moderate to high during the wet season. Sales cyclity is influenced by seasonal weather, pandemics, and economic conditions.

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    The document discusses several aggregate market factors including category size, growth, product life cycle, sales cyclity, seasonality, and profits. It provides examples for each factor, such as the two-wheeler industry in Bangladesh projected to grow at 9.44% annually to $2.74 billion by 2027. It also discusses how Botswana tourism sales peak during the dry season and are moderate to high during the wet season. Sales cyclity is influenced by seasonal weather, pandemics, and economic conditions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    12 views8 pages

    Aggregate Market Factors

    Uploaded by

    sunjukchakma007
    The document discusses several aggregate market factors including category size, growth, product life cycle, sales cyclity, seasonality, and profits. It provides examples for each factor, such as the two-wheeler industry in Bangladesh projected to grow at 9.44% annually to $2.74 billion by 2027. It also discusses how Botswana tourism sales peak during the dry season and are moderate to high during the wet season. Sales cyclity is influenced by seasonal weather, pandemics, and economic conditions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Aggregate Market Factors

    Presentation by
    Sunjuk Chakma
    Esther Chaliwato
    Aggregate Category Factors

    Category Size
    Category Growth
    Product Life Cycle
    Sales Cyclity
    Seasonality
    Profits
    Size and Growth of Two-Wheeler Industry in
    Bangladesh
    • Projected Revenue in 2023 - US$1.91billion
    • Projected market volume by 2027 - $2.74billion
    • Annual growth rate - 9.44%
    • Unit sales in 2023 - 655.40K
    • Expected unit sales in 2027 - 906.90k
    • Current unit sales share in 2023 - 60.8%
    • Expected unit sales share in 2023 - 62.4%
    Product Life Cycle
    Botswana Tourism
    Sales Seasonality
    • Peaks during dry season
    • Moderate to high sales during wet season (flora- lush
    green scenic landscape, bird watching)
    Sales cyclicity
    • Helps in business forecasting, strategies and tailoring the
    product to match the market needs
    • Influenced by:
    • seasonal variations in weather conditions and wildlife
    movements.
    • pandemic outbreaks like Covid19
    • Global economic conditions
    Profits
    • High price,low volume policy-attracts high-end luxury
    tourist
    • Not much is invested in product development since it is
    found in nature.

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