Group 10: Location Analytics

Group 10:
Aditi Mathur
Anand Acharya
Hari Pavan
Suyash Jain
Agenda
 What is Location Analytics
 Application
 Campaign Management
 Policy Pricing
 Advantages
 Implementation Strategy
 What Next
Location Analytics
 Combination of both business intelligence data and
GIS tools

 Dynamically connects powerful GIS spatial context

with business rich data to deliver enhanced data
visualization and business insight and improved
decision making capabilities and predictive analytics

 Empowers the organization to interrogate their data

with location as the driver of business process
analysis.
Application-Campaign
Management
Campaign Management

Link to Dashboard
Insurance Policy Pricing
Advantages
 Reduce Standard Error in Predictive analysis
 Identify trends & correlation which is difficult to
discover otherwise
 Trade Area Analysis
 Resource Allocation
 Enhance direct marketing campaigns and advertising
campaigns
Implementation Strategy
 GIS Platform & Geospatial Web Server:
 Contain spatial data (coordinates, area on the map, other
geographical map elements)
 Allow Visual Representation of Geographical Data
Implementation Strategy Cont..

 BI Platform :
 The BI platform provides the robust reporting
application environment for implementing Location
Analytics.
 BI Data joined with location identifier
Implementation Strategy Cont..
 Interactive Viewer Application:
 Configuration of the map viewer application will include steps
for linking the location-aware data in your BI with the spatial
data in your GIS.
 Show BI Data on the MAP
What Next ?
E-Commerce- Flipkart.com
Customer Base Relinquishment
Cost Optimization
Do It Real Time !

Offer