Halo VisionX

Presented by:
Ahmad Khan (01-111222-015)
Mohtasim khan (01-111222-086)
Taha Tariq (01-111222-117)
Huzaifa Hassan (01-111222-
Sarmad shakeel (01-111222-268)
 Table of contents
01

Introduction
04-Customer analysis
02
Internal Environment
05- Swot Analysis
03
External Environment

06- Critical issues

INTRODUCTION:
Halo VisionX
Projector-Headlights Combo:
• Our breakthrough integrates a projector into
vehicle headlights, projecting a 100-inch,
16:9 image at 8.2 feet. It can stream from
platforms like Netflix or watch any movie
offering an unparalleled open-air cinematic
experience. Redefining on-the-go
entertainment.
• Operated through the cars infotainment
system.

Accessories:
• Bendable rods
• PVC white mate Projection Screen Film
Fabric
 COMPANY BACKGROUND:

• SAMSUNG

Samsung Overview:
• Established in 1938, Samsung is a prominent South Korean electronics company.
• Renowned for devices, appliances, semiconductors, and integrated systems.
• Globally recognized, it holds a significant share in South Korea's export economy.
• Symbolizes innovation and technological prowess on the world stage.
 COMPANY BACKGROUND:
• MISSION:
• "Drive innovation, uphold operational excellence, and empower our people to make
a positive impact on the world."

• VISION:
• "Inspire the World, Create the Future."
 INTERNAL ANALYSIS
BCG MATRIX

STARS (HIGH MARKET SHARE, CASH COWS (HIGH MARKET QUESTION MARKS (LOW DOGS (LOW MARKET SHARE,
HIGH GROWTH SHARE, LOW GROWTH MARKET SHARE, HIGH LOW GROWTH RATE):
RATE):SAMSUNG'S FLAGSHIP RATE):ESTABLISHED PRODUCT GROWTH RATE):FOR SAMSUNG PRINTERS
SMARTPHONES, SUCH AS THE LINES WITH A LARGE MARKET SAMSUNG, THIS COULD
GALAXY S SERIES OR THE SHARE AND STABLE GROWTH INCLUDE NEW TECHNOLOGIES
LATEST NOTE SERIES, COULD COULD BE CLASSIFIED AS LIKE FOLDABLE
BE CONSIDERED STARS. THESE CASH COWS. FOR SAMSUNG, SMARTPHONES OR
PRODUCTS LIKELY HAVE A THIS MIGHT INCLUDE CERTAIN DEVELOPMENTS IN THE
HIGH MARKET SHARE IN A MODELS OF REFRIGERATORS, INTERNET OF THINGS (IOT)
RAPIDLY GROWING MARKET WASHING MACHINES, OR DEVICES.
(SMARTPHONE INDUSTRY). OTHER HOME APPLIANCES.
PLC MATRIX
CHANNELS

B2B:
• We will be directly pitching our idea
to Toyota and other car
manufacturers in Pakistan who are
assembling premium cars. We will
be pitching this business product to
them in order to form A formidable
partnership between Samsung and
Toyota on this wonderful new
adventure. A product that will
benefit both parties. It will be A
value addition for Toyota and
their cars possibly enhancing their
sales and A new line of business for
Samsung to get involved in. This
will be A completely new thing for
the business market.
INTERNAL ANALYSIS
Financial benefits
Revenue SEC is involved in the production and sales of finished products, including TVs,
refrigerators, washers, air conditioners, smartphones, and components such as semiconductors (e.g.,
DRAM, NAND flash, mobile APs) and display panels. Through Harman, the Company also
produces and sells digital cockpits, car audio products, portable speakers, and more.

In 3Q23, reported revenue was KRW 130,444.1 billion (68.2% of total net sales) for DX; KRW
44,902.1 billion (23.5%) for DS; KRW 21,315.8 billion (11.2%) for SDC; and KRW 10,464.1 billion
(5.5%) for Harman.
Financial benefits
• DX Division:
• Products: TVs, smartphones, appliances, computers,
etc.
Revenue: $1,304,441 million (68.2%)
• DS Division:
• Products: DRAM, NAND flash, mobile APs, etc.
Revenue: $449,021 million (23.5%)
• SDC Division:
• Products: OLED smartphone panels, etc.
Revenue: $213,158 million (11.2%)
• Harman Division:
• Products: Digital cockpits, car audio, speakers, etc.
Revenue: $104,641 million (5.5%)
• Others:
• Internal transactions causing a loss: -$159,705 million
(-8.4%)
• Total Revenue:
• $1,911,556 million
Non-financial benefits
Mission and vision statements accomplished the product is globally inspiring and innovative so for
Samsung being ahead among other competitors in innovation in very important.
External analysis
MARKET ANALYSIS MARKET SHARE: Luxury
cars has a low market share in
Pakistan, but value addition
plays a big role in such cars.
Market size: As per reports in
2023 6 thousands units average
were sold in Pakistan there has
been decrease in sales in
comparison previous years due
to economic turmoil.
Market trends: Trends close
to innovation are taken in good
tense in Pakistan and cars
which have unique features are
liked the most.
ONLINE DEMAND: Most
people buy expensive cars for
extra features so that feels
worth this is exactly what our
product does.
 External analysis

Competitor Analysis:

• Trends :
Tesla screen for infotainment games and other features connected to the screens

• Competitors :
Sony is Samsung competitors which projectors and has a reputation for good products.

• Strengths:
They make projectors for cinema which are more advanced than normal projectors and uses good use of
technology.

• Weaknesses:
Song is not as innovative as Samsung as is inwilling to take risks in different market segments.
External analysis

Competitive advantages of Samsung OPERATING SYSTEM; Samung makes its own operating Technological advancement: Samung has wonderful RND
system it would be very efficient with the cars infotainment department that ensures that they stay ahead by
system Issues like lag or other software failures might not addressing customer trends and preferences, maintaining
occur in comparison to its competitors. their brand image.
Competitive advantages of Samsung
DIVERSIFICATION: WE ALL SHALL KNOW THAT
THAT SAMUNG MAKES ITS OWN CHIPS, LAPTOPS,
PHONES ,SCREEN ,TVS AND IT ALSO MAKES TRANSPORTATION
SHIPS FOR COMMERCIAL INDUSTRY THEY ALSO HAVE DRILLING
AND FLOATING PRODUCTION UNITS. SAMSUNG IS WELL IN
HEAVY INDUSTRIES WHICH TELL US THAT IT HAS GOOD
ENGINEERING FACULTY AS WELL.
SUPPLY CHAIN: SAMSUNG'S SUCCESS HINGES ON ITS GLOBAL
NETWORK OF 2,500 SUPPLIERS. THEIR FOCUS ON
INNOVATION, SUSTAINABILITY, AND ETHICAL STANDARDS
ENSURES A ROBUST SUPPLY CHAIN, ENHANCING THEIR BRAND
AND MARKET RESILIENCE.
 • Political :
The political environment for conducive operations should be
good , the
product must be in compliance with regulations regarding car
lighting and safety standards in Pakistan.
• Economic factors:

PESTAL
The assembling cost for this product is relatively cheaper in
Pakistan than other countries, but there are varying income levels
in Pakistan so their affordability for the product is a question.

ANALYSIS Market demand is for premium features, so this product is

specifically for those target audience who are willing extra
amount for value added services.
• Social factor:
Larger community of Pakistan are middle class who can
afford cars up to 7 million but there some Comsumers who
can afford luxury cars, our product is for those.
 • Technological factors:
This could a leap in technology Samsung has always been
symbol for innovation and good use for that
innovation. Luxury cars often want companies to invest in them
make them more premium.

Pestel Analysis • Environmental factors:

The efficiency for projector in terms of throw of light and how
much energy is consumes while traveling in or camping our
product could be used for entertainment.
• Legal factors:
We are taking in consideration of not using patented
technology or designs, also Pakistani laws regarding such
innovative products and are car companies willing to install it in
their products.
SWOT Analysis
• STRENGTHS:
Value addition on a product, new innovation in the market, partnership with companies like Toyota. It
allows for customization of the car's lighting system, providing a unique look and potentially increasing
the resale value for individuals interested in modified cars.

• WEAKNESS:
Cost of purchasing and assembling projector in headlights can be costly. May impact functioning of
headlights.

• OPPERTUNITIES:
Innovative project so opportunity to be the leader in this market. Advanced technology could provide for
much better advances in future. Opportunity to provide projector kits and other related products in fucture.

• THREATS:
Market is volatile, customer may show resistance to new product. Can provide safety hazards if not
installed and worked properly.
 Customer Analysis
• Demographics:
Age, gender and income will tell in how many people are interested in the car with such features.

• Psychographics:
We must understand our target audience lifestyle and preferences that might tell us if they are
interested in such features.

• Behavioral factors:
Back when technology was not frequently used or existed touch screens for cars were very new but
know people have adopted to it so it is good motivators for our product.

• Lifestyle :
Customers might value the aesthetics and performance benefits of projector lights.
 CRITICAL ISSUES
• PATENT:
There is issue of intellectual property infringement
in Pakistan and we have get our product patented
before others copy it.

• MARKET:
There is little market of luxery cars or cars that costs
more than 10 million PKR in Pakistan. most of them
are imported so there is less market share here.

• Lack of availability
Lack of availability of spare parts and repair issue
may arise due to complex installation of the product

• COST OF PRODUCT:
Cost related issues may arise in future many people
would not be willing to buy a 0.6 million PKR
headlight
REFRENCES:

SAMSUNG.(2023).2023 MARKLINES,(2023).PAKISTAN - BRITANNICA. PANMOREINSTITUTE.(2023). THESTRATEGYWATCH.

INTERIM BUSINESS REPORT, FLASH REPORT, AUTOMOTIVE (2023).SAMSUNG- SAMSUNG’S MISSION (2023).COMPETITIVE
HTTPS://WWW.GOOGLE.COM SALES VOLUME, 2023. HISTORY&FACTS. STATEMENT, VISION ADVANTAGES OF SAMSUNG.
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