Leadership

Communication
of TikTok’s CEO (Shou Zi
Chew)

Group 1:
Yefta Andrea | Giska Pramesti | Devi Novitasari
Bayu Dwi Prasetiya | Amanda Rahmasarasvatty

Application 1.3
 Shou Zi Chew Profile
Career Path

Goldman Sachs 2010

An investment banker
Life and Education
Xiaomi 2015
Born and raised in Singapore Chief Financial Officer (CFO)
1st January 1983

Bachelor Degree (2006) Xiaomi 2018

Economics from University College London Senior Vice President and President of
International
Master Degree (2010) TikTok 2021
Master of Business Administration from Harvard Chief Executive Officer (CEO)
Business School
Characteristics of Chew as a Transformational Leader
01
Idealized Influence
Managers can be trusted and
respected by associates to make
good decisions for the organization
● Shou Zi Chew’s strategic
vision and business acumen
have propelled TikTok’s rise
to becoming one of the most
influential social media
platforms
● He emphasized TikTok’s
commitment to address
concern, particularly regarding
child safety, data security and
China’s influence on the app
02
Inspirational Motivation
Managers who encourage team spirit
to reach goals of increased revenue
and market growth for the
organization
● Shou Zi Chew is known for his
collaborative approach and
ability to inspire teams
● He is dedicated to creating a
positive and inclusive
environment for TikTok’s
employees
● He has succeeded in making
TikTok the most popular social
media in the world and growing
rapidly
03
Intellectual Stimulation
Managers who encourage innovation
and creativity through challenging
the normal beliefs or views of group
● He encourages continuous
improvement to meet
customer needs, such as
becoming pioneer of
shoppertainment
● TikTok acquired Tokopedia to
overcome the rejection of
TikTok Shop in Indonesia
● TikTok encourage employees
to create content for
themselves to understand and
be grounded in the real user
experience
04
Individualized
Consideration
Managers who act as coaches and
advisory to the associates
● He has implemented regular
town hall meetings and
feedback sessions to ensure
that all employees have a
voice in the company’s
decision-making processes
● He understands the
importance of nurturing talent
and harnessing the creative
energy that drivers TikTok’s
vibrant and engaging content
 How do we know Shou Zi Chew ?
Online News Media
The David
Ted Talk US Congress (Forbes, Business
Rubenstein Show Insider, etc)

Apr 21, 2023 Mar 23, 2023 Feb 17, 2022 2022-2024

Shou Chew dives into how the
trend-setting video app and
cultural phenomenon works —
from what distinguishes its
algorithm and drives virality to
the challenges of content
moderation and digital addiction.
The first appearance in
Congress for Shou Zi Chew
stretched with contentious
questioning targeting the
app’s relationship with China
and protections for its
youngest users.
Shou Chew digs into thorny
issues like data privacy and
government manipulation —
as well as speaking personally
about his commitment to
inspiring creativity and
building community in tiktok.
Shou Chew made headlines in
the media as he attempted to
defend the company against
mounting security concerns and
ban threats. Many online media
outlets focus on his profile,
how he responds, and the data
he presents during the
congress.
Shou Zi Chew (Video)
 What can we learn from Shou Zi Chew?
Communication Collaboration Problem Solving Ethos

● Use verifiable numbers and ● Stay humble and thank you ● Strong leader know to leverage ● Appropriately dressed in
statistics to strengthen on for your team generously the expertise of coaches because every circumstances
your argument when ● Open communication to they don’t always have all the ● Charismatic appeal
presentations criticism and feedback answer ● Speak clearly, confidently and
● Stay calm in tough situation ● Has ability to see business straight to the point
● Paraphrase question even opportunity ● Showing a good emotional
when they appear dumb, you intelligence and
will appear wiser than one understanding when speak to
asking other party
● Could transmitted the
message, understand the
audience, select the right
medium, and craft messages
to reach the specific receiver
as intended even In complex
situation