“SplitGen”

EMBRYO
SPLITTING
UMER FAROOQ

TEAM M. YOUNIS
FIZA AKBAR
M. SHAHBAZ
M. SHAKEEL
 Mission Statement

 This is in vitro process used to increase no. of specific organisms in a very short
duration of time.
 Animals gained by this process will be of specific traits.
 Vision
 Embryo splitting is a technique that can be used in assisted reproductive
technology (ART) to create multiple embryos from a single embryo. This
technique can be used for various purposes, including increasing the chances of
pregnancy in couples undergoing fertility treatments, producing multiple offspring
from high-value animals for breeding, and creating genetically identical
individuals for research purposes.
 The demand for genetically superior livestock is increasing, and embryo splitting
can help breeders produce more offspring from their best animals.
Summary
 Problems and solutions

 Technical challenges
o Embryo splitting is a delicate and complex process that requires a high degree of
technical skill and expertise. Even with the best techniques, not all embryos will
successfully split.
 Ethical considerations
o There are ethical concerns associated with embryo splitting, particularly when it is
used for commercial purposes. Some people argue that the process is unnatural and
violates the welfare of the animals involved
 Cost
o The process of embryo splitting can be expensive, particularly when it is used for commercial
purposes
 Other problems
o This in vitro process requires high class laboratories that we lack.
o Researchers have observed some adverse health effects in sheep and other mammals that have
been cloned. These include an increase in birth size and a variety of defects in vital
organs, such as the liver, brain and heart.
 Solutions
 Regulations
o Governments can implement regulations that control the practice of embryo splitting, such as
limiting the number of embryos that can be created through the process
 Education
o Educating the public about the potential risks and ethical concerns associated with embryo
splitting can help to raise awareness and encourage responsible decision-making.
 Oversight and monitoring
o The government can also implement oversight and monitoring of the embryo splitting
business to ensure that the practice is being conducted in a responsible and ethical manner
 Research
o Conducting research on the potential risks and benefits of embryo splitting can help to inform
public policy and ensure that the practice is being conducted in a responsible and ethical
manner
 Competitor analysis and
competitive advantage
o A competitor analysis can help identify the strengths and weaknesses of
competing businesses and inform strategies for gaining a competitive advantage.
 Identify Competitors
 Analyze Competitor Strengths and Weaknesses
 Assess Competitive Advantage
 Develop Strategies
 Monitor Competitors
 SWOT Analysis

Strengths
 Unique Service: Embryo splitting is a specialized service that is not offered by
many competitors, which can give the business a competitive advantage.
 High Demand: Embryo splitting has a high demand in the animal breeding
industry, and the business can capitalize on this demand.
 Efficient: The process of embryo splitting is efficient and can produce multiple
offspring from a single embryo, which can result in cost savings for customers.
 High Success Rate: Embryo splitting has a high success rate, which can enhance
the business's reputation and attract new customers
 Weaknesses
 Limited Market: The market for embryo splitting is limited to the animal breeding
industry and may not have many potential customers outside this industry.
 Ethical Concerns: Embryo splitting can be considered unethical by some individuals
and organizations, which can result in negative publicity and reduced demand.
 Expertise: Embryo splitting requires specialized expertise and knowledge, which can be
a challenge to acquire and maintain.
 High Cost: The cost of the equipment and supplies required for embryo splitting can be
high, which can increase the business's expenses.
 Opportunities
 Diversification: The business can diversify its services to include other reproductive
technologies, such as artificial insemination or in vitro fertilization.
 Global Expansion: The business can expand its services to other countries where
embryo splitting is in demand.
 Strategic Partnerships: The business can form strategic partnerships with other
companies in the animal breeding industry to expand its customer base.

Threats
 Competition
 Regulatory Issues
 Technological Advances
 Target market

 The target market for embryo splitting would primarily be livestock breeders and
producers who want to improve the genetic quality of their herds or flocks by
producing multiple offspring with desirable traits.
 Market strategy
 Identify your target market: Embryo splitting is commonly used in livestock breeding, so your
target market will likely be farmers and livestock breeders. You can also target research
institutions and zoos that require genetic replication of specific animals.
 Develop a strong brand: Developing a strong brand is crucial in any business, and it can help
differentiate your business from your competitors. Your brand should represent your company's
values, mission, and unique selling proposition (USP).
 Build a strong online presence: In today's digital age, having a strong online presence is crucial
to the success of any business. Build a website that highlights your services, success stories, and
testimonials from satisfied customers. Use social media platforms to connect with your target
market and share relevant content.
 Participate in industry events: Participating in industry events is an excellent way to network
with potential customers, learn about industry trends, and showcase your services. Attend
livestock shows, trade shows, and conferences to connect with your target market.
 Offer excellent customer service
P Aspect Description

The creation of identical embryos through the process of splitting a single

Product Embryo splitting
embryo into two or more identical embryos.

The cost of embryo splitting services may vary depending on factors such as the
Price Cost of services
technology used, resources required, and demand for the service.

Advertising the benefits of embryo splitting to potential clients, using social

Promotion Marketing tactics media, targeted advertising, partnerships with other healthcare providers, and
other marketing tactics.

The location where embryo splitting services are provided, such as clinics or
fertility centers specializing in ART procedures, should be easily accessible to
Place Location of services
potential clients and provide a welcoming and comfortable environment for
patients.
 Financial strategy and forecast

 It is recommended to conduct a sensitivity analysis that evaluates the impact of changes

in pricing, sales volumes, and production costs. This analysis will help identify the risks
and opportunities associated with the business and enable management to make more
informed decisions.
 In terms of financial strategy, it is important for the embryo splitting business to
maintain a strong cash flow position and to invest in marketing and research and
development activities to stay ahead of competitors.
 Timeline and metrics

•1970s: Embryo splitting technology is first developed in animals, with the first successful twinning of
a cow embryo reported in 1971.
•1980s: The first human embryo splitting is attempted in 1984, but is not successful.
•1990s: The first successful human embryo splitting is reported in 1993, resulting in the birth of
healthy twin girls.
•2000s: The embryo splitting business grows, with fertility clinics and private companies offering the
service to couples struggling with infertility. The technology is also used in animal breeding to
produce genetically identical offspring.
•2010s: The use of embryo splitting becomes more controversial as concerns about the safety and
ethics of the technology are raised. Some countries ban or restrict the use of embryo splitting, while
others allow it under strict regulations.
•2020s: The embryo splitting business continues to evolve, with advances in genetic testing and
editing technologies offering new possibilities and challenges
Thank you