TED Talk by Simon Sinek

on Start with Why

Presented by Fardeen Faisal Khan
414610
Introductory Remarks
 How companies like Apple beat other companies in
competition when it comes to products and sales
 Golden Circle of Why, How and What
 Human Brain and what drives our Behaviour from inside
 Wright Brothers and Samuel Langley
 Law of Diffusion of Innovation
 Leadership
The Unique Secret Companies
like Apple Adopt
 Everything we do, we believe in challenging the status quo. We
believe in thinking differently. The way we challenge the status quo is
by making our products beautifully designed, simple to use and user
friendly. We just happen to make great computers. Wanna buy one?
 This is how Apple communicates.
 These words not only convey what drives Apple as a corporation but
also touches most of us who really want to use technology but in an
easy and fashioned way.
Golden Circle of Why, How and
What
 Simon argues that most people know what to do
 Some know how they do it
 Butalmost no one really knows why they do what
they do
Human Brain and What drives our
Behaviour from Inside
 To be truly internally driven its important that we start
with WHY we have to do what we have to do and it should
be inside out in the Golden Circle
 If we start with WHAT that is not a very effective way of
changing our behavior and feelings
 As the Human Brain thrives on the purpose at a deep
level
Wright Brothers and Samuel Langley
on the Flying Machine
 Simon said in his TED talk that Wright Brothers on one hand had no
college degree, finances and nobody reporting their efforts
 While on the other hand Samuel Langley was somebody who had a
college degree, lots of financial resources and was being reported by
some of the famous newspapers of that time
 But Samuel failed in his pursuit
 While The Wright Brothers succeeded
Law of Diffusion of Innovation
 Simon says that out of the total population 2.5% people are the ones
who are innovators and then 13.5% are the ones who intuitively adopt
the new innovative product
 Simon says that in order to get the majority of the people to buy the
product the company needs to address the audience from a place of
deep inner cause and purpose
 Because as he repeatedly says that “People don’t buy what you do but
why you do it” has proven to be so true here in this bell curve too
Leadership
 Simon then comes up with the speech of Martin Luther King
named I have a dream that attracted so much of audience even
white people
 He argues that they did not come up for him but rather for
themselves
 Simply because what Martin Luther King believed correlated
with what the people believed
My Own Experience
 One of my best friends in high school was contesting elections
for the position of Deputy Head Boy
 But he wasn’t doing so well in his elections campaign
 So all of our friends sat down at the table and devised a plan
 My friend didn’t know the WHY part
 We all guided him and it turned out he was very fond of leading
others from the forefront
 And he won the elections with a massive majority
Concluding Remarks
 In summary, we all are living lives that involve the what
and the how parts but most often miss the WHY part
 Inculcating this WHY into our lives not only makes us
perform better but also helps us become more conscious
on a deeper level as well as it takes one on a journey of
self discovery
 I hope you have liked my presentation and become
enlightened by it as well
The End