Professional Documents
Culture Documents
• What asset of your event is holding you back from further success?
Location? Market?
• What is your business lacking? Money? Resources?
• Do you have a complete team? Any positions that are missing?
• In what areas can you be more competitive in?
• Anything that noticeably needs improvement in your event?
• Opportunities
• Opportunities are options out there that can contribute to your growth.
• Use this part of your chart to find what you can seek out to improve and build stronger
for your event and/or company.
• An event SWOT analysis allows you to clearly state and highlight the most important
features of your strategy, positive and negative.
• Taking the time to highlight your strengths and the different opportunities can allow
you to focus in on them or address them more directly, and in contrast, outlining the
weaknesses and threats can give you the chance to make strategy corrections and be
aware of things that can sabotage your efforts.
• Planning a strategy or event can include multiple interactions and points of interest that tend
to blend together, making the big picture a little cloudy.
• This is a direct and simplified way to point out the most critical details and keep them in the
forefront of the plan to help direct your efforts to increase productivity and positive results.
• Taking the time to create a detailed swot analysis for event management saves you time in
the long run.
•
• Limit Surprises From Unexpected Issues
• Another way the SWOT analysis can be incredibly beneficial is by
translating as your outline for potential issues that can pop up,
ultimately showing you how to recover from a hard blow with ease.
• An example would be the weather for an outside event.
• What if it rains, or the temperatures are not favorable?
• That is considered an external factor that could threaten your event.
• Then, you would be able to identify this threat and create a backup
plan by knowing where and how to secure an indoor facility or plan
if necessary.
• Other issues may be key speaker who are unable to make it or run into
delays in transit. A solution could include a live feed scenario as a
backup plan or scheduling an alternate speaker for a hybrid presentation.
• Clearly Outline Where You Shine
• We sometimes forget exactly where are strengths and opportunities lie.
Taking some time to focus on them and make a visual representation
can allow us to clearly identify them.
• Once we identify where we shine, we can then take steps to use these
advantages throughout our marketing efforts.
• What makes you special?
• Why are you different?
• How can you improve the lives of others?
• Why your event?
• You will learn a lot about your brand after this simple exercise.
• This is a great method to help you also identify other strengths and
opportunities as you grow and evolve, without forgetting where you
already excelled.
• Using the SWOT analysis for each event can help increase positive
results and maintain an awareness of the challenges each individual
event faces.