*** SWOT Analysis is all about understanding your business and informing your strategy

- SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
analysis is a technique for assessing these four aspects of your business.
- It’s a simple tool that can help you to analyze what your company does best right now,
and to devise a successful strategy for the future. SWOT can also reveal areas of the
business that are holding you back, or that your competitors could exploit if you don't
protect yourself.

** How to write a SWOT analysis?

Figure it out each of the four aspects of SWOT

- Strengths
What do you do well?
What unique resources can you draw on?
What do others see as your strengths?

- Weaknesses
What could you improve?
Where do you have fewer resources than others?
What are others likely to see as weaknesses?

- Opportunities
What opportunities are open to you?
What trends could you take advantage of?
How can you turn your strengths into opportunities?

- Threats
What threats could harm you?
What is your competition doing?
What threats do your weaknesses expose to you?

* What is strategic directi on of an organisati on?

Strategic directi on refers to the plans that need to be implemented for an
organisati on to progress towards its vision and fulfi l its goals. It ensures owners and
management can communicate the importance of employees work and their
contributi on to achieving business objecti ves.

* Setti ng strategic directi on

Ask the organisati on Itself these questi ons:
 What is the vision  and mission  of your business? Or, why are you in business?
 What level of growth and sales will you look to achieve in the next 5+ years?
 What will you implement and do to achieve that growth?
* Hire the right people and looking aft er your team
Taking on and managing the right people is criti cal to business success. That's
because as the organisati on develops you will become increasingly reliant on
your employees to:
 Manage customer relati onships and drive sales
 Ensure the smooth running of the core functi ons of the business
 Have ideas that develop the internal workings of your organisati on as
well as your product/service off erings
* Monitor margins and cash positi on
 Always check margins regularly and carefully so that you can either reduce
costs or alter prices when the ti me calls for it. Forward plan by considering
how changes in the politi cal climate and economic developments might impact
on your profi tability
 In the early days of growth, lots of things will  happen and crises may occur
that require your immediate att enti on.  Be sure to return to them as soon
as possible and build the business in such a manner that eventually that is all
you do.