Business

Plan:
Trend
Thread
By Group 7
TREND
About us
THREAD :
SPEAKS
PERSONALIT
Y|SINCE 2024|

At Trend Thread, we’re disrupting the fast fashion whirlwind

by connecting tailors and designers in an accessible online
platform where the customers can choose the design, they want
custom-made. By closing the loop between the customer and
craftsmen, we help craftsmen grow and also help make
sustainable fashion more accessible and affordable.

6/22/20XX Pitch deck 2

 Company overview

Ownership Privately Held Status

Private Limited Company Targeting As a privately held entity, Trend
Young Adults with a Fashion Forward, Thread has flexibility in operations and
Sustainable Approach decision-making

Fashion Forward and Ownership and Decision-

Sustainable Focus making Control
Trend Threads provides a sustainable The company retains control over
alternative to fast fashion ownership and decision-making,
offering flexibility in its operations and
strategic decisions

6/22/20XX Pitch deck 3

 Problem
Sustainability of Fast fashion
Fast fashion is unsustainable and harmful to the environment due
to production of large amount of waste in production as well as its
short lifespan.

Expensive Slow Fashion

Slow fashion is either expensive or inaccessible or considered time

consuming for the customers.

6/22/20XX Pitch deck 4

 Solution

Alternative Target audience Cost savings Easy to use

Our product makes 18-40 years old Reduce expenses by getting A simple product that gives
customized slow fashion the option to choose amongst customers the information
more accessible and different craftsmen. they need to place the order
transparent. and friendly UI.

6/22/20XX Pitch deck 5

 Product benefits

1. Offers a wide range of vendors and raw materials to choose

from and provides the option to completely recreate the
customer’s vision.

2. More sustainable alternative to fast fashion retail branded

clothing. Better quality clothing.

3. Better market reach for craftsmen, and better transparency in

tailoring.

6/22/20XX Pitch deck 6

 Marketing Strategy
TREND
THREAD :
SPEAKS
PERSONALITY|
SINCE 2024|
 Understanding
Target Audience
Fashion Forward Young Adults

Trend Thread’s audience consists of fashion-forward digitally

savvy young adults.

Sustainability and Ethics

They prioritize sustainability and ethical practices in fashion

consumption

Online Engagement

They actively engage with social media and online communities

6/22/20XX Pitch deck 8

 Segmentation Strategy

Demographic Psychographic Behavioral Geographic

Segmentation Segmentation Segmentation Segmentation
Involves age, gender, and Considers values and Analyses purchasing habits Considers regional variations
income to understand diverse interests to align products and brand loyalty for to tailor strategies for
customer base with customer preferences targeted marketing different locations

6/22/20XX Pitch deck 9

Market overview
$3B Opportunity to build

Fully inclusive market

Total addressable market

$2B Freedom to invent

Selectively inclusive market

Serviceable available market

$1B Few competitors

Specifically targeted market

Serviceable obtainable market

6/22/20XX Pitch deck 10

 1. Product Offerings Evaluation

Assessing the range and quality of competitor’s product offerings

to identify strengths and potential areas for differentiation

Competitor Analysis 2. Pricing Strategies Assessment

Evaluating Rival Fashion Brands for Differentiation and Competitive Advantage
Analyzing competitors' pricing strategies to understand market
positioning and pricing dynamics for strategic decision-making.

3. Distribution Channels Review

Evaluating the distribution channels utilized by competitors

to identify potential gaps or opportunities for market reach.

4. Brand Positioning Analysis

Assessing how rival brands position themselves in the market to

identify potential areas for differentiation and competitive
advantage.

6/22/20XX Pitch deck 11

The Marketing Mix (4Ps)
Detailing the product, price, place, and promotion strategies of Trend Thread.

4Ps Description

Product Customized dresses, eco-friendly products

Price Reasonable prices, discounts, online availability

Place Online marketing, delivery, in-store availability

Promotion Social media, banners, exhibitions, fashion week

6/22/20XX Pitch deck 12

6/22/20XX Pitch deck 13
SIN
CE
202
4|
Financial Projections
Budget for the First Year of Operation
Detailing the cost of goods sold, operating expenses, and the total budget for the first year of operation.

Category Amount

Cost of Goods Sold $40,000

Operating Expenses $69,000

Total Budget $109,000

6/22/20XX Pitch deck 15

 Pitch deck 16
6/22/20XX
 Human
TREND
Resource
Requirements
THREAD :
SPEAKS
PERSONALITY|
SINCE 2024|
 CEO

Organizational Fashion
Chart HR Manager
Director

Customer
Marketing Fashion
Service
Associate Designer
Representative
TREND
Corporate Responsibilities
THREAD :
SPEAKS
PERSONALITY|
SINCE 2024|
Carroll’s Pyramid
Detailing Trend Thread's Economic, Legal, Ethical, and Philanthropic Responsibilities

Pitch deck 20
Thank you

TREND
THREAD :
Team Trend
SPEAKS
Thread
PERSONALITY|
SINCE 2024|