When we

#seeequal, we
#sharetheload -
Ariel
Campaign

BY- Harshita Kapoor

and Mehak Gupta
BBA E3
ABOUT ARIEL’S
Ariel is a brand under the umbrella of Procter & Gamble (P&G),
specializing in laundry detergents. Known for its innovative
formulations and effective stain-removing capabilities, Ariel has
established itself as a leading choice for households globally. With a
commitment to delivering high-quality fabric care solutions, Ariel has
become synonymous with clean, fresh laundry.
 Ariel's Digital Marketing
Campaign Strategy
Optimizing Ariel's Digital Marketing Campaign for Maximum
Impact

1 Facebook Engagement
• Utilize engaging video ads to showcase Ariel's effectiveness in stain removal and laundry care.

2. Instagram Visual Appeal

• Leverage visually appealing images to highlight Ariel's product features and benefits, capturing
audience attention and interest.
3.YouTube How-To Videos
• Develop instructional how-to videos demonstrating Ariel's superior stain removal, providing valuable
content for the audience and reinforcing the brand's expertise.
Ariel's Digital
• Social Media Platforms
Marketing • The Ariel campaign leveraged popular social media
platforms such as Facebook, Instagram, and Twitter.

Strategy • Influencer Collaborations

• The campaign partnered with influencers who aligned with
the #SeeEqual and #ShareTheLoad messages.

• Video Campaigns
• Engaging video content was created to convey the campaign
messages.

• User-Generated Content
• The campaign encouraged users to create and share their
own content related to gender equality and sharing domestic
responsibilities.
 CAMPAIGN
IMPACT
• REACH: THE ARIEL CAMPAIGN REACHED OVER
10 MILLION PEOPLE THROUGH VARIOUS
CHANNELS, INCLUDING SOCIAL MEDIA,
TELEVISION, AND PRINT.
• ENGAGEMENT: THE CAMPAIGN GENERATED
OVER 100,000 LIKES, SHARES, AND COMMENTS
ON SOCIAL MEDIA PLATFORMS, INDICATING A
HIGH LEVEL OF ENGAGEMENT FROM THE
TARGET AUDIENCE.
• RESPONSE: THE #SEEEQUAL AND
#SHARETHELOAD MESSAGES RESONATED WITH
THE AUDIENCE, WITH MANY INDIVIDUALS
SHARING THEIR PERSONAL STORIES AND
EXPERIENCES RELATED TO GENDER EQUALITY
AND HOUSEHOLD CHORES.
Thank
You!