Module 2.

Design Thinking
LEARNING OUTCOME

concept of design thinking and ISU PIPE model of

design thinking. After completing this module, you
should be able to:
1. relate the PIPE model of design thinking to
collaboration and innovation.
 LEARNING CONTENT

Design Thinking

 is a human-centered approach to innovation that

draws from the designer's toolkit to integrate the needs
of people, the possibilities of technology, and the
requirements for business success (Brown, IDEO).
A concept is innovative if it meets human
needs (Desirability), is implementable
(Feasibility) and can sustain the business
(Viability). A concept is innovative if we
combine together what is desirable from a
human point of view with what is
technologically feasible and economically
viable.
What makes a concept innovative?
 Design thinking requires collaboration.
The success of a Design Thinking project is
often credited to the way the project team is
formed.
It often involves getting people from multi-
disciplinary backgrounds and engaging
users early in the project.
 Design Thinking Framework

The phases of design thinking based on IDEO can take

you from a blank slate to a new, innovative solution
using these steps:
1. Frame a Question—Identify a driving question that
inspires others to search for creative solutions.
a. Focus on what you want to create not the
problem you’re getting rid of.
b. Focus on the outcome not the output.
c. Frame it with the people that matter — -
include input from or ideally collaborate with
the people who’s problem you’re solving and
the people you’ll be working with to solve it.
d. Make it meaningful.

e. Keep it open — don’t limit it by including

the solution in the framing.

f. Be clear how you’ll know you’ve

succeeded.

g. Be willing to change how you have framed

the problem if new insights arise.
2. Gather Inspiration—Inspire new thinking by
discovering what people really need.

3.Generate Ideas—Push past obvious solutions to

get to breakthrough ideas.

4. Make Ideas
Tangible—Build rough prototypes to learn how to
make ideas better.
5. Test to Learn—Refine ideas by gathering feedback
and experimenting forward.

6. Share the Story—Craft a human story to inspire

others toward action.
 Principles When carrying out a Design
Thinking class
 Embrace outlandish ideas!

 Quantity matters first!

 Utilize others’ ideas!

 Look at the human element!

 Make it visible and tactile!
 Stay away from criticism!

 Fail fast and frequently!

 Sustain your concentration!

 Have some fun!

 PIPE Model of Design Thinking of Isabela State
University (Aggabao, 2019)

 The PIPE Model design thinking (DT) process is built from the stand point of
continuous improvement. In this lens, innovation is not a terminal process.
Rather, every innovation is considered best product that is subject to
enhancement.
 The model uses attitudes and dispositions based on critical and creative
thinking to create innovation. It has 4 phases:
1. Purpose- empathetic understanding
2. Ideation- generate large set of solutions
3. Prototype- modelling of best solution
4. Enhance- continuous improvement through feedback.
It offers a need-based approach towards
innovation guided by the use of the following
principles: Exploration, Ideation, Reflective
Judgement and Self-regulation to come up
with the best product or solution to a
problem.
Activity 2:
 Watch the video clip “What is Design Thinking? An
Overview” following the link
https://www.youtube.com/watch?v=gHGN6hs2gZY after
which, make a short reaction paper including your ideas
and perceptions on the topic. (write it on a bond paper or
yellow paper)

Questions to answer
1. How is this subject related to your course?
2. Do design thinking process could help the economic
phenomena we are facing? Why and in what aspect?
3. Explain briefly what is design thinking based on your own
ideas.