MK104; MARKETING By BBA-LLB students:

MANAGEMENT ASSIGNMENT: Maitri Purohit; 23000968

Kashish Choubey; 23000828
3&4
PRODUCT/CATEGORY
ASSIGNED TO US:
The product/category assigned to us was SUV.
NAME AND
LOGO:
The name of our product is Eclipse. We decided to
go with it, cause people always demand something
unique and intriguing. The name itself proves that
an eclipse is an event that demands attention, is
unique and intrigues people to wish to know more.

About the logo, the Eclipse logo, is an “E” in

which the whole word eclipse is written vertically.
It is surrounded by a circular ring. The logo shows
the rarity of the product and emphasizes its beauty.
TAGLINE AND
ADVERTISEMEN
T:
The tagline is:
“Make Every Road A Destination.” It explain that the
car is suitable for any type of terrain. Whether its
desert, forest, hill, water, road, etc. It always tells that
there is no place we can’t make a destination.

The advertisement:
The advertisement shows that, the car SUV is suitable
for any terrain. It shows the uniqueness of the product
and different colors its available in. The mention of
tagline advances its view making the targeted audience
eager to learn more about the car. There is informing
of the website for further info, whereas, here it is fake.
HOARDING:
The hoarding shows the SUV car and few of its features.
How they work. The first few features shown are that car
has Bluetooth connection, Reversing camera with a
detector, Hand free call feature.
The next few features are a Open Roof view, Child safety
settings and sensors, Airbags in case of accidents.
The last features emphasized are GPS Device, Easy
network connection, Directions are spoken correctly and
on-time by AI Assistant.
It informs that around 1248 cars are sold by now, and test
drive are been given. Due to festivals, offers are going on
till 19th Oct, 2023 as shown. Information related website
and Toll-free number is given. Plus, 6-8 years of warranty
is provided.
At last, it is informed to read all the terms and conditions
carefully before proceeding further.
WE GIVE YOU THE ONE
AND ONLY ALL NEW:
SUV ECLIPSE
 The end of the project.
- Assigned by Rushit Sir
THANK YOU! - Course: BBA-LLB
- Marketing management
- Navrachna University