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Dunzo - Analysis of Business Model
Dunzo - Analysis of Business Model
It offers minimal delivery fees and delivers anything and everything as needed.
Business Model & Revenue Model
Commission Rate– Dunzo charges a specific commission from the
Partner store per order; this commission rate can vary from 15% to 30%.
Delivery Charge– Delivery charges range from Rs. 10 to Rs. 60 depending on the distance and the
order value.
Surge pricing/ Demand pricing– If the demand in an area increases suddenly, then surge pricing is
applied for that area.
Service– Repairs, home service, etc.
Miscellaneous Category– In the words of Biswas, founder of Dunzo, this is called #kuchbhi
request. The charge of these categories is decided on the task description. Here is some example of
#kuchbhi request:
1. Take a 20-second video of my house under construction, to ensure the work is going well.
2. Take a picture of my daughter’s school project.
3. Get me my jacket from home.
Market Positioning & Competitive Landscape
• Dunzo developed message that was trustworthy, compassionate, and relatable and that
resonated with their target market. The brand achieved a balance that helped to its continuous
success in the cutthroat on-demand delivery market by delivering on their primary promise of
speedy grocery delivery and curating engaging content.
• The business's skillful usage of Instagram's "moment marketing" platform further exemplifies
their expansion and changing communication strategy. Utilising popular culture moments, current
events, and topical themes, Dunzo engages its audience through timely and pertinent material.
• The company’s adept use of moment marketing on social media, particularly Instagram, further
demonstrates their growth and evolving communication strategy. Dunzo engages its audience
through timely and relevant content, capitalising on trending topics, events, and pop culture
moments.
Root Cause Of Decline